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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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05/30/14
Australia To Withdraw Srinivasan Backing

A move by Indian cricket chief Narayana­swami Srinivasan to take control of the int'l game "is in doubt with Australia and Eng­land, who originally sponsored his promotion, getting cold feet," according to Peter Lalor of THE AUSTRALIAN. Cricket Australia Chair Wally Edwards, who has been in conversa ...

Tags: Leagues and Governing Bodies, India

05/23/14
Supreme Court Denies BCCI's Srinivasan

The Supreme Court on Thursday "declined to reinstate" ousted Board of Control for Cricket in India President N. Srinivasan and "pulled him up" for seeking a modification of the previous order passed in the Indian Premier League corruption case, according to Utkarsh Anand of the INDIAN EXPRESS. A vac ...

Tags: Leagues and Governing Bodies, India

05/22/14
AIFF Axes Four Clubs From I-League

In a "stunning development in Indian football," two-time champions Churchill Brothers were "thrown out of the I-League along with three other teams" for failing to fulfill the All India Football Federation's club licensing criteria, according to the PTI. The AIFF's Club Licensing Committee -- First ...

Tags: International Football, India

05/20/14
T20 Advertising Rates Begin To Rise

The seventh season of the Indian Premier League T20 "that received lukewarm response from advertisers is finally seeing some action," according to Himani Chandna Gurtoo of the HINDUSTAN TIMES. With a few more matches to go, "the advertising rates for the last four matches have soared four-fold." SET ...

Tags: Media, India

05/20/14
Cairns: Fixing Claims 'A Complete Lie'

Former New Zealand cricket player Chris Cairns "has emerged swinging, saying if he is 'Player X' then match-fixing claims attributed to New Zealand captain Brendon McCullum are 'a complete lie,'" according to Mark Geenty of the SYDNEY MORNING HERALD. Cairns released an "explosive statement" in respo ...

Tags: Leagues and Governing Bodies, India

05/19/14
Court Directs Probe Against Srinivasan

In a setback to "beleaguered" former Board of Control for Cricket in India Presid ent N. Srinivasan , the Indian Supreme Court on Saturday "directed a probe against him and 12 prominent players" in the Indian Premier League betting and spot-fixing scandal. The apex court turned down the BCCI 's ...

Tags: Leagues and Governing Bodies, India

05/19/14
ICC To Revamp ACSU

The Anti-Corruption & Security Unit of the Int'l Cricket Council "is all set for an overhaul," according to Vijay Tagore of the MUMBAI MIRROR. At a review meeting in London on Thursday, "which no one in the ICC wants to talk about, it was discussed if a revamp of the ACSU should be the way forwa ...

Tags: Leagues and Governing Bodies, India

05/19/14
IOA Surprised By AIBA Move

The Indian Olympic Association Sunday "expressed surprise" that the Int'l Amateur Boxing Federation (AIBA) granted provisional approval to an Indian boxing body without consulting it, according to the PTI. IOA Secretary General Rajeev Mehta said that under the IOC rules, "the AIBA should have consul ...

Tags: Olympics, India

05/16/14
MCA Lifts Ban On Shah Rukh Khan

In an attempt to get back the Indian Premier League final on June 1, the Mumbai Cricket Association on Thursday agreed to "all the terms and conditions laid down" by IPL Chair Ranjib Biswal, including "temporarily lifting the ban on superstar Shah Rukh Khan," according to the PTI. MCA VP Ravi Savant ...

Tags: India, Leagues and Governing Bodies

05/14/14
IPL Final Moved To Chinnaswamy Stadium

The Mumbai Cricket Association got in touch with interim Board of Control for Cricket in India President Sunil Gavaskar on Monday "regarding the reasons for the change in the venue" of the Indian Premier League final from the Wankhede stadium, Mumbai, to the M. Chinnaswamy stadium, Bangalore, accord ...

Tags: Leagues and Governing Bodies, India

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