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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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06/19/14
Ambedkar Stadium To Get Artificial Turf

The "long-neglected Ambedkar Stadium is set to be granted an artificial turf" under the "Win in India With India" project -- FIFA's special initiative aimed at helping the "Sleeping Giant," as FIFA President Sepp Blatter termed the nation, lay basic infrastructure in select pockets where the beautif ...

Tags: Facilities, India

06/17/14
MSM Sublicenses World Cup Rights

Seven3Sports has bagged the sublicense rights from MSM India "for telecasting the World Cup in the five countries across Indian subcontinent (excluding India)," according to INDIAN TELEVISION. The media rights include: TV broadcast "through terrestrial transmission on an exclusive and Cable and Sate ...

Tags: Media, India

06/16/14
Five I-League Clubs On Board For ISL

IMG-Reliance, the marketing partner of the All India Football Federation and organizer of the Indian Super League, has "managed to convince five I-League clubs to take part with their players for the cash-rich tournament scheduled to kick-start later this year," according to Marcus Mergulhao of the ...

Tags: Leagues and Governing Bodies, India

06/10/14
India To Launch Sports Talent Search

The Indian government on Monday "promised to facilitate development and promotion of sports, particularly rural sports, and said it will launch a National Sports Talent Search System," according to the PTI. President Pranab Mukherjee said that "children and youth of the country need avenues of recre ...

Tags: Leagues and Governing Bodies, India

06/09/14
India Threatened ICC Break Away

India "forced a revamp" of the Int'l Cricket Council by "threatening the world body with forming a breakaway faction," according to the AP. Board of Control for Cricket in India Secretary Sanjay Patel said, “We were criticised and a lot of them did not agree but we told them that if India did ...

Tags: Leagues and Governing Bodies, India

06/09/14
IOA President: We Need To Change

The Indian Olympic Association "is keen to instil a sense of commitment amongst all National Sports Federations," according to THE HINDU. IOA President N. Ramachandran said that "it was high time to ensure transparency and greater accountability in the functioning of the NSFs." Ramachandran: "We nee ...

Tags: Leagues and Governing Bodies, India

06/06/14
MSM Launches LIVSports Ad Campaign

Multi Screen Media "launched an integrated marketing campaign for its newly launched digital sports entertainment brand" -- LIV Sports, according to INDIAN TELEVISION. The campaign "aims at creating awareness about LIV Sports" and positioning it as a premier action and digital sports entertainm ...

Tags: Marketing and Sponsorship, India

06/05/14
Former Footballer Launches Academy

Former Liverpool player Jamie Carragher on Tuesday inaugurated an int'l football academy in Pune, India, according to the PTI. The Liverpool FC-DSK Shivajians int'l football academy is a "sprawling state-of-the-art residential school." Carragher: "I was at Liverpool’s academy for six years bef ...

Tags: Facilities, India

06/03/14
India's MSM Lines Up World Cup Sponsors

India's Multi Screen Media is "roping in sponsors" for the World Cup, according to Urvi Malvania of the Indian BUSINESS STANDARD. The network has landed three new sponsors -- Hero Moto Corp., Xolo Mobile and Micrcosoft. The network "is in talks" with Havells, Sony India, Samsung, the UB Group, Micro ...

Tags: Media, India

06/02/14
IPL Playoffs Attract 2.8M Online Viewers

Starsports.com, the digital sports channel owned by Star India Pvt. Ltd., said that its coverage of the Indian Premier League playoff matches Wednesday attracted 2.8 million online viewers, "the highest for a sporting event" outside of the U.S. Super Bowl, according to LIVE MINT. The coverage of two ...

Tags: Media, India

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