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Pro Kabaddi League Signs On 11 Sponsors For Season 4

Published in SportsBusiness Daily Global on 06 / 28 / 16

The fourth season of the Pro Kabaddi League "signed up 11 advertisers as sponsors for the five-week, eight-city tournament" that started on June 25, according to Gouri Shah of LIVE MINT. Official broadcaster Star India is expected to generate revenues of around Rs 70 crore ($10.3M) from this season ...

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Tags: Marketing and Sponsorship, India

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