Featured Story

F1 Team Force India Renews Hype Energy Deal, Adds Farah, Orange Bus

Published in SportsBusiness Daily Global on 02 / 23 / 17

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

Read More

Tags: Marketing and Sponsorship, India

More Stories

10/06/16
BCCI Responding To Indian Court

On Thursday, the Supreme Court of India will hear the Board of Control for Cricket in India's response to the Lodha Committee's status report, which had recommended that the board's top officials -- the president, secretary, joint secretary and treasurer -- be "superseded" with "immediate effect" an ...

Tags: Leagues and Governing Bodies, India

10/05/16
BCCI Threatens To Cancel NZ Series

With the Board of Control for Cricket in India "threatening to call off the ongoing series between India and New Zealand," the Justice R.M. Lodha-led committee on Tuesday clarified that it did not "direct banks to freeze the accounts" of the BCCI and it carried on "with its routine expenses," accord ...

Tags: Leagues and Governing Bodies, India

10/04/16
India May Miss 2018 Champions Trophy

Board of Control for Cricket in India President Anurag Thakur warned that India "may have to pull out of next year's Champions Trophy in England if the BCCI implements Justice RM Lodha Committee recommendations," according to the PTI. As per the reforms suggested by the Lodha Panel, "there has ...

Tags: Leagues and Governing Bodies, India

10/03/16
BCCI Rejects Reform Recommendations

The Board of Control for Cricket in India has rejected some of the Indian Supreme Court's key recommendations aimed at administrative reform, "a move that could bring sanctions from the country's highest judicial body," according to Sudipto Ganguly of REUTERS. The court accepted in July most of ...

Tags: Leagues and Governing Bodies, India

09/30/16
SFI Begins Prep For 2020 Olympics

Realizing "the importance of adopting a focused and systematic approach to raise the country’s overall standard," the Swimming Federation of India "has set a target of preparing the promising swimmers for the 2020 Tokyo Olympics," according to Y.B. Sarangi of THE HINDU. The SFI has sent a ...

Tags: Leagues and Governing Bodies, India

09/29/16
Supreme Court Not Happy With BCCI

India’s top court "slammed" the Board of Control for Cricket in India on Wednesday for "failing to comply with stipulated reforms following corruption scandals," saying its officials were "behaving like lords," according to the AFP. The Indian Supreme Court instructed the BCCI to "fall in line ...

Tags: Leagues and Governing Bodies, India

09/27/16
BCCI Says IPL Worth $4.5 Billion

The Board of Control for Cricket in India claimed that the Indian Premier League brand is worth $4.5B, according to Gaurav Gupta of CRICBUZZ. In its annual report for '15-16, the BCCI mentioned that this "staggering figure" for "cricket's biggest brand" was calculated by valuation appraisal fir ...

Tags: Finance, India

09/27/16
Amazon India Joins Race For IPL Rights

Amazon India has reportedly made a bid to obtain the digital rights to broadcast the Indian Premier League cricket tournament, according to Ruchi Pandita of KNOW STARTUP. The move "is being seen as a strategic attempt on the company’s part to find more purchase and footholds in the countr ...

Tags: Media, India

09/21/16
BCCI Signs Three-Year Deal With JANA

The Board of Control for Cricket in India on Monday announced Janalakshmi Financial Services (JANA) as an official partner "for a period of three years," according to IANS. Janalakshmi will be the official financial services partner of the BCCI "where the brand would enjoy visibility on the field." ...

Tags: Marketing and Sponsorship, India

09/19/16
BCCI Not Backing Down In Standoff

The Board of Control for Cricket in India's annual general meeting, scheduled for Sept. 21, "could mark the beginning of a significant period for Indian cricket administration," according to THE HINDU. Once it was "revealed that the election of the secretary was on the agenda," the Lodha panel ...

Tags: Leagues and Governing Bodies, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug