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Barcelona's Lionel Messi Makes Global Headlines After Breaking Zarra Goal Record

Published in SportsBusiness Daily Global on 11 / 24 / 14

LIONEL MESSI ’s record-breaking goals against La Liga side Sevilla dominated the sports pages around the world Sunday. In Barcelona, Mundo Deportivo titled a double-page spread “Always Messi,” adding that “Leo beat ZARRA ’s record and with 253 goals is now the greates...

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Tags: People and Pop Culture, Europe

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10/14/14
ICC Enters Star India, Star Middle East Deal

The Int'l Cricket Council announced cricket’s biggest-ever global broadcast partnership by jointly awarding its audio-visual rights for ICC events from '15 to '23 to Star India and Star Middle East. The decision was made by the ICC Business Corp. Board, the ICC’s commercial arm, during a ...

Tags: Media, Middle East, India

10/13/14
Indian Super League Signs Six Deals

The Indian Super League announced that it has signed up six brands from diverse industry verticals as sponsors and partners. Joining ISL title sponsor Hero MotoCorp Ltd. is Maruti Suzuki, which has signed up as the associate sponsor. The Indian Super League has deals with brands across the FMCG, fin ...

Tags: Marketing and Sponsorship, India

10/10/14
ISL Aims To Ignite Football Fever In India

The Indian Super League "will start on Sunday with typical Indian largesse, flinging together the social and celebrity elites and attempting to tap into the passion for the beautiful game in pockets across the nation," according to Saptarshi Ray on the London GUARDIAN's Talking Sport blog. The state ...

Tags: International Football, India

10/09/14
Twitter To Increase Indian Sports Presence

Getting Indian athletes to come to the website and use it actively is a challenge that Twitter India Head of Sports Partnerships Aneesh Madani "has taken upon himself," according to Shivani Shinde Nadhe of the Indian BUSINESS STANDARD. Madani said, "India is one of the top 10 markets for us. Since w ...

Tags: Media, India

10/01/14
ISL Club Signs Title Deal With Muthoot

Gold loan business Muthoot Pappachan Group "has bagged title sponsorship" of Indian Super League side Kerala Blasters FC, which is co-owned by former cricket player Sachin Tendulkar, according to THE ECONOMIC TIMES. MPG "has taken the title sponsorship initially for a year," but with an option to re ...

Tags: Marketing and Sponsorship, India

09/29/14
India's Richest Race To Own Sports Teams

As "owning a sports club becomes the new status symbol for country's uber rich," it is India's wealthiest man -- Reliance Industries Chair Mukesh Ambani -- who "leads the pack" with his Indian Premier League team Mumbai Indians being worth an estimated $200M, according to the PTI. Forbes reported th ...

Tags: Franchises, India

09/24/14
Supreme Court To Hear Plea On AGM

The Indian Supreme Court said that it will hear on Oct. 10 a plea of Cricket Association of Bihar "seeking directions to declare the postponement of Annual General Meeting as illegal," according to the PTI. The plea, filed by CAB Secretary Aditya Verma, claimed that N. Srinivasan got members of the ...

Tags: Leagues and Governing Bodies, Europe, India

09/22/14
Star India Wins IPTL Broadcast Rights

Star India "is all set to promote tennis in the country" as the broadcast partner for the Mahesh Bhupathi founded Int'l Premier Tennis League, "a brand new team tennis format played across several countries in Asia with its first-ever edition to be held later this year," according to Herman Gomes of ...

Tags: Media, India

09/19/14
Sony Six Acquires NFL Broadcast Rights

Multi Screen Media India-promoted Sony Six "has now acquired the broadcasting rights" of the NFL, according to INDIAN TELEVISION. The announcement follows a multi-year TV partnership between the NFL and MSM, making Sony Six the NFL’s broadcast partner "across the Indian Subcontinent." The chan ...

Tags: Media, India

09/19/14
Hockey India Renews Shiv Naresh Deal

Hockey India on Wednesday extended its contract with Shiv Naresh as its kit partner for the national field hockey teams as well as the annual Hockey India League, according to the PTI. The contract with Shiv Naresh was "extended for a period of three years" through '17. Shiv Naresh will continue to ...

Tags: Marketing and Sponsorship, India

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