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Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

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Tags: Marketing and Sponsorship, Europe, North America

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10/22/14
West Indies Plunged Into Crisis

Cricket in the West Indies was "plunged into its deepest crisis" on Monday when the Board of Control for Cricket in India announced it was "suspending all future bilateral series, threatening financial ruin for the sport in the Caribbean," according to Nick Hoult of the London TELEGRAPH. The BCCI al ...

Tags: Leagues and Governing Bodies, India

10/20/14
West Indies Ends India Tour Early

West Indies has pulled out of its India tour "after a day of confusion and conflicting statements from both sides," according to the BBC. India's board said it was "shocked and disappointed" after being told by the West Indies board that "its players would be leaving after Friday's one-day game be ...

Tags: Events and Attractions, India

10/16/14
Valcke: India To Benefit From Stars In ISL

FIFA Secretary General Jerome Valcke on Wednesday said that the presence of big names in the Indian Super League "will help the cricket-obsessed nation develop a football culture and could brighten the national team’s chances of qualifying for the World Cup," according to the PTI. Valcke said ...

Tags: International Football, India

10/15/14
ISL Side FC Goa Announces New Partners

Indian Super League side FC Goa announced that "it has signed on six leading brands from various industry verticals as sponsors and partners for the team," according to INDIAN TELEVISION. Joining Videocon d2h as FC Goa’s principal sponsor is Usha Int'l. Ponds, Gardre Marine and Kenstar "have p ...

Tags: Marketing and Sponsorship, India

10/14/14
LIV Sports Wins Euro '16 Qualifying Rights

Multi Screen Media announced that "its digital property, LIV Sports, holds the mobile and internet broadcast rights of the UEFA Euro 2016 Qualifiers for India," according to INDIAN TELEVISION. The qualifying schedule "is currently underway" and will run through Nov. '15. LIV Sports "will offer both ...

Tags: Media, India

10/14/14
Ambani Hails 'Fantastic Start' To ISL

Related stories: Indian Super League Signs Six Deals ISL Aims To Ignite Football Fever In India Reliance Industries group Chair Mukesh Ambani "has hailed the start of a glamorous new football league that organisers hope will trigger an explosion of interest in the game," ac ...

Tags: India, International Football

10/14/14
ICC Enters Star India, Star Middle East Deal

The Int'l Cricket Council announced cricket’s biggest-ever global broadcast partnership by jointly awarding its audio-visual rights for ICC events from '15 to '23 to Star India and Star Middle East. The decision was made by the ICC Business Corp. Board, the ICC’s commercial arm, during a ...

Tags: Media, Middle East, India

10/13/14
Indian Super League Signs Six Deals

The Indian Super League announced that it has signed up six brands from diverse industry verticals as sponsors and partners. Joining ISL title sponsor Hero MotoCorp Ltd. is Maruti Suzuki, which has signed up as the associate sponsor. The Indian Super League has deals with brands across the FMCG, fin ...

Tags: Marketing and Sponsorship, India

10/10/14
ISL Aims To Ignite Football Fever In India

The Indian Super League "will start on Sunday with typical Indian largesse, flinging together the social and celebrity elites and attempting to tap into the passion for the beautiful game in pockets across the nation," according to Saptarshi Ray on the London GUARDIAN's Talking Sport blog. The state ...

Tags: International Football, India

10/09/14
Twitter To Increase Indian Sports Presence

Getting Indian athletes to come to the website and use it actively is a challenge that Twitter India Head of Sports Partnerships Aneesh Madani "has taken upon himself," according to Shivani Shinde Nadhe of the Indian BUSINESS STANDARD. Madani said, "India is one of the top 10 markets for us. Since w ...

Tags: Media, India

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