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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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07/23/13
India Sports Minister Seeks Input

India Sports Minister Jitendra Singh has sent the draft of the National Sports Development Bill to the leaders of various political parties of both the Houses and eminent sportspersons, "inviting their comments on the proposed bill," according to the PTI. The Union Council of Ministers, Leaders of t ...

Tags: Leagues and Governing Bodies, India

07/19/13
IBL Mumbai Masters, Pune Pistons Sold

A triumvirate comprising former Indian cricket captain Sunil Gavaskar, Telugu film actor Akkineni Nagarjuna and former Board of Control for Cricket in India junior selection committee Chair V. Chamundeshwarnath "have formed a consortium that has bought" Mumbai Indian Badminton League team Mumbai Mas ...

Tags: Franchises, India

07/18/13
ICC Defends Umpires, Review System

A breakdown of decisions from the "controversial" Ashes Test at Trent Bridge has been released by the Int'l Cricket Council in an attempt to "defend the performances" of umpires Aleem Dar and Marais Erasmus, and "add weight to the value of the Decision Review System," according to Richard Hobson of ...

Tags: Leagues and Governing Bodies, India

07/17/13
Indian Clubs Oppose IPL-Style League

India's top football clubs "have hit out at the national federation over moves to stage a cash-rich franchise-based tournament" inspired by cricket's Indian Premier League early next year, according to the AFP. The All India Football Federation and its commercial partner, IMG-Reliance, "plan to hol ...

Tags: Leagues and Governing Bodies, India

07/16/13
Film Review: "Bhaag Milkha Bhaag"

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Tags: People and Pop Culture, India

06/26/13
Bookies Made $42M Per IPL Match

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Tags: Leagues and Governing Bodies, India

06/24/13
Pepsi Questions Price Of IPL Sponsorship

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06/21/13
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Tags: Leagues and Governing Bodies, India

06/20/13
Indian GP Organizers Dismiss Speculations

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Tags: Events and Attractions, India

06/18/13
I-League Clubs Lose Sponsorship Funds

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