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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/16/13
Film Review: "Bhaag Milkha Bhaag"

Indian Olympic running legend MILKHA SINGH -- otherwise known as the Flying Sikh -- "gets the lavish biopic treatment" in a new film called "Bhaag Milkha Bhaag," according to Scott Foundas of VARIETY. The film is "a rousing and handsomely crafted sports drama that’s on sure footing when it s ...

Tags: People and Pop Culture, India

06/26/13
Bookies Made $42M Per IPL Match

Investigations into the spot-fixing case have revealed that more than Rs. 250 crore ($42M) in betting transactions were being made per Indian Premier League match "through a network of bookies operating under the protection of conduits of underworld don Dawood Ibrahim and his lieutenant Chhota Shake ...

Tags: Leagues and Governing Bodies, India

06/24/13
Pepsi Questions Price Of IPL Sponsorship

PepsiCo India President Manu Anand has stepped down as it is "difficult to separate the news from the company's unfortunate decision to shell out millions of dollars to associate itself with the scandal-hit Indian Premier League," according to Avantika Chilkoti of the FINANCIAL TIMES. The news comes ...

Tags: Marketing and Sponsorship, India

06/21/13
BCCI Involved In New Controversy

Trust the Board of Control for Cricket in India "to create a controversy over what is simply a routine matter," according to the TIMES OF INDIA. It is just four days to go for the Int'l Cricket Committee's week-long annual meetings to begin in England on June 23, "but there is st ...

Tags: Leagues and Governing Bodies, India

06/20/13
Indian GP Organizers Dismiss Speculations

Indian Grand Prix organizers on Wednesday dismissed media speculation that they may not host an F1 race next year as "totally baseless and malicious," according to Alan Baldwin of REUTERS. Jaypee Sports Int'l spokesperson Askari Zaidi, "Our agreement with Formula One Management is to hold F1 races a ...

Tags: Events and Attractions, India

06/18/13
I-League Clubs Lose Sponsorship Funds

I-League clubs Mohun Bagan and East Bengal "are up against financial problems," according to Aabhas Sharma of the Indian BUSINESS STANDARD. Both were being sponsored by Indian business magnate Vijay Mallya's UB Group "for the last 15 years." With Mallya's business interests taking a severe hit ...

Tags: Finance, India

06/18/13
Cricketer Dhawan A Brand In The Making

India's newest batting sensation Shikhar Dhawan's brand value "is on the upswing as some of the major corporate houses are showing a lot of interest in the 27-year-old opener after his on-field exploits," according to the PTI. For the company that manages him, Dhawan is certainly a "brand in the mak ...

Tags: Marketing and Sponsorship, India

06/18/13
BCCI Uses Video To Educate Cricketers

With spot-fixing under the scanner in India, the Board of Control for Cricket in India is showing video clips of the scandal involving young Pakistan cricketer Mohammad Aamer to educate its U19 and U25 players "against falling prey to corrupt practices," according to Mirza & Phatarpekar of& ...

Tags: Leagues and Governing Bodies, India

06/14/13
IPL Spot-Fixing Probe Fizzling Out

The spot-fixing/betting investigation "that started with a bang and rocked the cricket world seems to have fizzled out, if the long silence of Delhi and Mumbai Police investigators is anything to go by," according to Anand, Panigrahi & Thaver of the HINDUSTAN TIMES. On Wednesday, "the Delhi ...

Tags: Leagues and Governing Bodies, India

06/13/13
IPL Witness Alleges Police Corruption

The business partner of Indian Premier League Rajasthan Royals Owner Raj Kundra on Wednesday claimed in a court that "he was forced to name him in cricket betting on instructions from Delhi Police personnel who had 'traumatized' and 'physically abused' him in illegal custody for five days," accordin ...

Tags: Leagues and Governing Bodies, India

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