Featured Story

Indian Premier League Final Rakes In $220M For Broadcaster Multi Screen Media

Published in SportsBusiness Daily Global on 05 / 27 / 15

The Indian Premier League final was a "champagne opener" for Multi Screen Media, as the official broadcaster is "speculated to earn an unprecedented" Rs 1200 crore ($222M) from the tournament, according to Anirban Roy Choudhury of INDIAN TELEVISION. IPL 8 came in after the Int'l Cricket Council...

Read More

Tags: Media, India

More Stories

01/22/14
Star India Inks FIH Broadcast Deal

Sports broadcaster Star India on Tuesday announced an eight-year broadcast deal with the Int'l Hockey Federation (FIH), "during which the world sport body will look to host a major event in India each year," according to the PTI. Star India, which runs the country's leading sports network, STAR Spor ...

Tags: Media, India

01/22/14
West Brom Seeking Indian Sponsors

EPL side West Brom is in talks with some leading Indian companies after its current sponsor, London-based property company Zoopla, "decided to pull the plug in the wake of striker Nicolas Anelka's controversial racism-linked goal celebration in an EPL match," according to the PTI. West Brom Sal ...

Tags: Marketing and Sponsorship, United Kingdom, India

01/21/14
BAI Sets Up Fund For Needy Ex-Players

The Badminton Association of India has decided to set up a fund of Rs. 25 lakh ($40,600) "to help needy ex-players," according to THE HINDU. Announcing the action plan of the BAI after being re-elected as president for a second term, Akhilesh Das Gupta admitted the sum was "not a big amount," but ma ...

Tags: Leagues and Governing Bodies, India

01/17/14
Force India, Mexican Oil Brand Partner

The Force India F1 team announced a multi-year partnership with Mexican lubricant oil brand Roshfrans. The agreement will see "prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well as on the drivers' suits, helmets and team clothing." The deal comes after the "si ...

Tags: Marketing and Sponsorship, India

01/09/14
Athletes Won't Compete Under India Flag

India's athletes lost all hope on Wednesday of competing under the national flag at the Winter Olympics after the country's suspended Olympic association said it would hold elections two days after the Games open in Sochi. The Indian Olympic Association (IOA) will hold a poll to elect new lead ...

Tags: Olympics, India

01/08/14
'Seven-Star' Cricket League Planned

A new seven-a-side corporate cricket league -- to be called 7PL -- "is set to be launched this week," according to K. Shriniwas Rao of the TIMES OF INDIA. The league will be bankrolled by a UAE-based conglomerate, and "if everything goes as planned, is all set to get underway this year." India capta ...

Tags: Leagues and Governing Bodies, India

01/07/14
Star India Acquires Asia Cup TV Rights

Star India "has acquired the television and sponsorship rights of Asia Cup 2014 to be held in Bangladesh," according to CABLE QUEST. Without "revealing much" about the bidding process, the Asian Cricket Council said that its exec board met in Colombo on Saturday and "accepted the bid for broadcast a ...

Tags: Media, India

12/30/13
NBA Kings Ink Deal With Indian Company

The NBA Sacramento Kings on Thursday announced that they "have agreed to a corporate sponsorship with Indian development company The Krrish Group," according to Ryan Lillis of the SACRAMENTO BEE. The Kings "continue to expand their links" to India following the purchase of the franchise by Kings Man ...

Tags: Marketing and Sponsorship, India, North America

12/20/13
IPL To Offer Rich Rewards To BBL Stars

This season's Big Bash League tournament "is shaping as a summer-long audition for a potentially lucrative Indian Premier League payday as the franchises circle prospective recruits for next year's multimillion-dollar auction," according to Andrew Wu of the SYDNEY MORNING HERALD. IPL talent scouts " ...

Tags: Leagues and Governing Bodies, Australia, India

12/20/13
Modi Assured Of RCA Re-Election

The exit poll is clear -- controversial Former Indian Premier League Commissioner Lalit Modi "is likely to be back as president of the Rajasthan Cricket Association," according to IANS. The ballot boxes, after the 33 district units had cast their votes Thursday, "were sent to the Supreme Court for o ...

Tags: Leagues and Governing Bodies, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug