Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

11/22/13
Tendulkar Finale Lands Historic Ratings

TAM data sourced from Star Sports revealed that Sachin Tendulkar's farewell test match "was the highest rated test match on television in India in the past 8 years," according to Urvi Malvania of the Indian BUSINESS STANDARD. The match "enjoyed an average viewership of 1.74 million (ca ...

Tags: Media, India

11/21/13
AITA: TNTA Must Prove Chennai Losses

The All India Tennis Association will not waive off "royalty" of around $40,000 on the Chennai Open unless the Tamil Nadu Tennis Association proves that "it was a loss-making venture and made it clear that constitutional provisions are binding on all members," according to the PTI. Snubbing the AITA ...

Tags: Leagues and Governing Bodies, India

11/21/13
Adidas India Eyes E-Commerce Growth

As part of its plans to revive its fortunes in India, Reebok is "opening new stores and launching new products," according to Antonita Madonna of the Indian BUSINESS STANDARD. But most importantly, Reebok is "considering its own e-commerce platform to cater to the large populatio ...

Tags: Finance, India

11/20/13
Tendulkar Brand To Grow Post Retirement

As Sachin Tendulkar "walks into the sunset, will Brand Sachin, which sold many a dream and still continues to do so, also diminish?" asks Sreemoy Talukdar of the TIMES OF INDIA. It appears that here, too, Tendulkar "is set to break some records." In the collective Indian mindspace,Tendulkar's i ...

Tags: Marketing and Sponsorship, India

11/20/13
Hockey India League Launches Odisha Team

Odisha, India Chief Minister Naveen Patnaik on Tuesday "formally launched Kalinga lancers, the latest franchise" to join the Hockey India League, according to the PTI. Patnaik also unveiled "Kalinga Lancers' logo and jersey for the members of the Odisha" field hockey team. The Lancers would be the " ...

Tags: Franchises, India

11/19/13
IPL Discusses Twenty20 League Venue

The Indian Premier League Governing Council members "had an informal discussion on Sunday about alternate country that could host the seventh edition of the popular Twenty20 league next year," according to the PTI. The discussions "were primarily based on the fact India will be going for the general ...

Tags: Leagues and Governing Bodies, India

11/18/13
IOC Serves Ultimatum To IOA

The IOC on Friday served an ultimatum to India, saying that "the country will be de-recognised if the Indian Olympic Association does not amend its constitution" by Dec. 10 as per the world body's earlier dictate of barring charge-framed persons from contesting elections, according to the PTI. The I ...

Tags: Olympics, India

11/15/13
PepsiCo To Remain IPL Title Sponsor

PepsiCo Chair and CEO Indra Nooyi said that the controversies associated with the Indian Premier League are "unfortunate" but Pepsi will continue to be the title sponsor of T20 league, according to the PTI. Nooyi said, "Now if IPL went through controversies, it's unfortunate. Nobody likes any sport ...

Tags: Marketing and Sponsorship, India

11/15/13
BCCI Slashes India's Logo Base Price

The "slowing down of the economy" has hit the Board of Control for Cricket in India "hard," according to Indranil Basu of the TIMES OF INDIA. The board "has been forced to slash the Team India sponsorship's base price" for each Test, ODI and T20 match to Rs 1.5 crore ($238,000) from Rs 2.5 crore, th ...

Tags: Marketing and Sponsorship, India

11/15/13
Brands Pay Tribute To Tendulkar

As Indian cricketer Sachin Tendulkar "gets ready to bid adieu to active cricket, Mumbai's cityscape has been decorated with farewell messages to the batting maestro in various forms, shapes and sizes," according to the Indian BUSINESS STANDARD. From hoardings to banners, the city is splattered ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug