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Indian Premier League Records 145 Million Unique Viewers For First 14 Matches

Published in SportsBusiness Daily Global on 04 / 27 / 15

According to TAM Media Research data for Sony Max, Sony Six and Sony Aath for the matches played from April 7-18, the eighth season of the Indian Premier League saw 54% of the All India Universe "tuning in to watch the matches," according to INDIAN TELEVISION. A total of 145 million unique viewers "...

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Tags: Media, India

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