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Mobile Handset Companies To Fight For Title Sponsorship Of Indian Premier League

Published in SportsBusiness Daily Global on 06 / 23 / 17

Mobile handset makers such as Vivo, Oppo, Xiaomi, Motorola and Intex are said to be "in the race to grab the title sponsorship rights for the Indian Premier League" for the next five years, according to Gaurav Laghate of the ECONOMIC TIMES. Sources said that the BCCI set the base price for its flags...

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Tags: Marketing and Sponsorship, India

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