Featured Story

MTV India Planning Daily Coverage Of Esports League UCypher

Published in SportsBusiness Daily Global on 03 / 22 / 17

MTV India is "planning daily coverage of the recently unveiled" esports league UCypher, which "begins its first season in April," according to Rebecca Hawkes of RAPID TV NEWS. The esports league -- founded by media entrepreneur Ronnie Screwvala -- will also be "broadcast online on YouTube, YouT...

Read More

Tags: Media, India

More Stories

BCCI To Consider Lifting WICB Sanctions

The Board of Control for Cricket in India "is set to deliberate whether to revoke the suspension imposed on bilateral tours with West Indies" following its team's pull-out midway through the India tour last October, according to Gollapudi & Karhadkar of ESPN. The BCCI "slapped punitive damages" ...

Tags: Leagues and Governing Bodies, India

Messi Named Global Brand Ambassador

Tata Motors, maker of luxury cars such as Jaguar and Land Rover, "signed up Lionel Messi as its global brand ambassador for the next two years," according to Kedar Grandhi of INT'L BUSINESS TIMES. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets. Tata Motor ...

Tags: Marketing and Sponsorship, India

Manohar: Ousting Srinivasan Not Part Of Plan

Among a slew of initiatives that Shashank Manohar spoke of, when he took charge as president of the Board of Control for Cricket in India, was his "intention" of not getting back at N. Srinivasan or his supporters in cricket administration circles with "vengeance," according to K. Shriniwas Rao of t ...

Tags: Leagues and Governing Bodies, India

BCCI 'Bowing To Extremists'

Pakistan Cricket Board Chair Shahryar Khan said that the Board of Control for Cricket in India and the government are "bowing to extremists who oppose the India-Pakistan cricket series," according to Vijay Lokapally of THE HINDU. Khan, whose meeting with BCCI President Shashank Manohar "was cancelle ...

Tags: Leagues and Governing Bodies, India

Nationalists Protest Cricket Talks

A meeting between India and Pakistan's cricket board chiefs in Mumbai has been "cancelled after a protest by far-right Hindu nationalists," according to Justin Rowlatt of the BBC. Dozens of Shiv Sena party activists "broke into the office of the cricket board just before Monday's talks." Shiv Sena b ...

Tags: Events and Attractions, India

BCCI Decides Against Terminating Teams

The Board of Control for Cricket in India decided against terminating the suspended Indian Premier League franchises of Chennai Super Kings and Rajasthan Royals, "putting an end to the speculation surrounding their fate and ensuring their comeback in the cash-rich league in 2018," according to the P ...

Tags: Leagues and Governing Bodies, India

BCCI Scrambles To Save Pepsi Deal

The Indian Premier League, "which has seen its image take a beating after the 2013 spot-fixing scandal, suffered another blow on Friday with title sponsor PepsiCo expressing its intent of pulling out" to the Board of Control for Cricket in India, according to Gaurav Gupta of the TIMES OF INDIA. The ...

Tags: Marketing and Sponsorship, India

MSM, ESPN Announce Partnership

Multi Screen Media and ESPN entered a long-term agreement to serve sports fans in India and across the Indian subcontinent. Through the collaboration they will bring new offerings to Indian sports fans including new Sony ESPN sports channels and a new multisport website and app. MSM’s existing ...

Tags: Media, India

Srinivasan Banned From BCCI Meetings

The Board of Control for Cricket in India under new President Shashank Manohar on Monday “hardened its stand on N. Srinivasan,” informing the Indian Supreme Court that it has “debarred the ex-president from attending any meeting of the cricket board because of his conflict of inter ...

Tags: Leagues and Governing Bodies, India

ISL Clubs Sign Sponsors

Indian Super League side FC Goa "signed a five-year deal with FC Prime Markets," to become its principal sponsor, according to SOCCEREX. The deal will see the Australian-based financial service provider, headquartered in Dubai, "support the side as its main shirt sponsor, while the team has also sec ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug