Featured Story

F1 Team Force India Renews Hype Energy Deal, Adds Farah, Orange Bus

Published in SportsBusiness Daily Global on 02 / 23 / 17

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

Read More

Tags: Marketing and Sponsorship, India

More Stories

11/10/15
BCCI Ousts ICC Chair Srinivasan

Int'l Cricket Council Chair N. Srinivasan's "tumultuous tenure" as the ICC chair was "cut short" on Monday after the "powerful" Board of Control for Cricket in India withdrew support for its former president, according to Amlan Chakraborty of REUTERS. BCCI Secretary Anurag Thakur said that  ...

Tags: Leagues and Governing Bodies, India

11/09/15
Conflict Of Interest Main Topic At BCCI

The proposals listed in a three-page document on conflict of interest, prepared by Board of Control for Cricket in India President Shashank Manohar, "will be the main topic of discussion at the board's 86th annual general meeting in Mumbai on Monday," according to Gollapudi & Venugopal of ESPN. ...

Tags: Leagues and Governing Bodies, India

11/06/15
BCCI To Consider Lifting WICB Sanctions

The Board of Control for Cricket in India "is set to deliberate whether to revoke the suspension imposed on bilateral tours with West Indies" following its team's pull-out midway through the India tour last October, according to Gollapudi & Karhadkar of ESPN. The BCCI "slapped punitive damages" ...

Tags: Leagues and Governing Bodies, India

11/04/15
Messi Named Global Brand Ambassador

Tata Motors, maker of luxury cars such as Jaguar and Land Rover, "signed up Lionel Messi as its global brand ambassador for the next two years," according to Kedar Grandhi of INT'L BUSINESS TIMES. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets. Tata Motor ...

Tags: Marketing and Sponsorship, India

11/04/15
Manohar: Ousting Srinivasan Not Part Of Plan

Among a slew of initiatives that Shashank Manohar spoke of, when he took charge as president of the Board of Control for Cricket in India, was his "intention" of not getting back at N. Srinivasan or his supporters in cricket administration circles with "vengeance," according to K. Shriniwas Rao of t ...

Tags: Leagues and Governing Bodies, India

10/22/15
BCCI 'Bowing To Extremists'

Pakistan Cricket Board Chair Shahryar Khan said that the Board of Control for Cricket in India and the government are "bowing to extremists who oppose the India-Pakistan cricket series," according to Vijay Lokapally of THE HINDU. Khan, whose meeting with BCCI President Shashank Manohar "was cancelle ...

Tags: Leagues and Governing Bodies, India

10/20/15
Nationalists Protest Cricket Talks

A meeting between India and Pakistan's cricket board chiefs in Mumbai has been "cancelled after a protest by far-right Hindu nationalists," according to Justin Rowlatt of the BBC. Dozens of Shiv Sena party activists "broke into the office of the cricket board just before Monday's talks." Shiv Sena b ...

Tags: Events and Attractions, India

10/19/15
BCCI Decides Against Terminating Teams

The Board of Control for Cricket in India decided against terminating the suspended Indian Premier League franchises of Chennai Super Kings and Rajasthan Royals, "putting an end to the speculation surrounding their fate and ensuring their comeback in the cash-rich league in 2018," according to the P ...

Tags: Leagues and Governing Bodies, India

10/12/15
BCCI Scrambles To Save Pepsi Deal

The Indian Premier League, "which has seen its image take a beating after the 2013 spot-fixing scandal, suffered another blow on Friday with title sponsor PepsiCo expressing its intent of pulling out" to the Board of Control for Cricket in India, according to Gaurav Gupta of the TIMES OF INDIA. The ...

Tags: Marketing and Sponsorship, India

10/08/15
MSM, ESPN Announce Partnership

Multi Screen Media and ESPN entered a long-term agreement to serve sports fans in India and across the Indian subcontinent. Through the collaboration they will bring new offerings to Indian sports fans including new Sony ESPN sports channels and a new multisport website and app. MSM’s existing ...

Tags: Media, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug