Featured Story

Pro Kabaddi League Signs On 11 Sponsors For Season 4

Published in SportsBusiness Daily Global on 06 / 28 / 16

The fourth season of the Pro Kabaddi League "signed up 11 advertisers as sponsors for the five-week, eight-city tournament" that started on June 25, according to Gouri Shah of LIVE MINT. Official broadcaster Star India is expected to generate revenues of around Rs 70 crore ($10.3M) from this season ...

Read More

Tags: Marketing and Sponsorship, India

More Stories

04/27/15
IPL Records 145 Million Unique Viewers

According to TAM Media Research data for Sony Max, Sony Six and Sony Aath for the matches played from April 7-18, the eighth season of the Indian Premier League saw 54% of the All India Universe "tuning in to watch the matches," according to INDIAN TELEVISION. A total of 145 million unique viewers " ...

Tags: Media, India

04/27/15
OCA: Bach Visit Is Boost For Indian Sports

Olympic Council of Asia Secretary-General Randhir Singh said that IOC President Thomas Bach's visit to India "will boost the profile of Olympic sports in the country regardless of whether it bids for the Games," according to C. Rajshekhar Rao of the AP. Randhir made the comments ahead of Bach's ...

Tags: Olympics, India

04/23/15
Sports Ministry Suspends PCI

India's Sports Ministry on Wednesday suspended the recognition of the Paralympic Committee of India "with immediate effect for poor management and conduct of National Para Athletics Championships in Ghaziabad in March," according to the PTI. The ministry said that an inquiry conducted by Sports Auth ...

Tags: Olympics, India

04/15/15
IPL Team Partners With Condom Brand

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit ...

Tags: Marketing and Sponsorship, India

04/09/15
Indian E-Commerce Backing Cricket

Upstart businesses in India's "booming" e-commerce sector will open a new front in its battle for customers over the next two months -- by "going head to head as backers of the glitzy" annual Indian Premier League cricket tournament, according to James Crabtree of the FINANCIAL TIMES. Buoyed by ...

Tags: Marketing and Sponsorship, India

04/07/15
Indian Weightlifting To Suspend 3 Units

Indian Weightlifting Federation Secretary D. Chandrahas Rai said that the IWF will suspend "at least three of its regional units after 21 lifters tested positive for banned substances over the last 12 months," according to Amlan Chakraborty of REUTERS. The majority of the lifters who failed drug tes ...

Tags: Leagues and Governing Bodies, India

04/03/15
Sources: India To Bid For 2024 Olympics

Sources "confirmed the recent developments of a formal plan being worked upon" for India to host the 2024 Olympic Games in Ahmedabad, according to IBN LIVE. IOC President Thomas Bach "is scheduled to visit India later next month" in an official visit to meet India PM Narendra Modi. India "seems to b ...

Tags: Olympics, India

03/31/15
Coca-Cola To Buy 10% IPTL Equity Stake

In the first deal of its kind, Coca-Cola "is picking up a 10% equity stake" in tennis player Mahesh Bhupathi-promoted Int'l Premier Tennis League, according to Ratna Bhushan of the ECONOMIC TIMES. An official involved in the developments said, "The part equity-part sponsorship deal, estimated a ...

Tags: Marketing and Sponsorship, India

03/30/15
AIU Adds American Football To Schedule

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Tags: Leagues and Governing Bodies, India, North America

03/27/15
Channels Set High Rates For India-Australia Match

TV channels bet big "with higher spot rates for the India-Australia World Cup clash," according to Vijayakumar & Subbu of THE HINDU. Brands paid up to Rs 25 lakh ($40,000) for a 10-second advertisement slot on TV "to be associated with the country’s favourite sport." The spot rates that br ...

Tags: Media, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug