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Int'l Cricket Council Signs Four-Year Merchandise Deal With Zeven

Published in SportsBusiness Daily Global on 04 / 26 / 17

The Int'l Cricket Council awarded India-based sportswear brand Zeven a four-year merchandise contract covering 23 territories, including the "lucrative" Indian market, according to SPORTING INDIA. Zeven, jointly-owned by former Indian tennis player Mahesh Bhupathi and former Nike Country Manage...

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Tags: Marketing and Sponsorship, India

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