Featured Story

Hero Motocorp Renews Indian Super League Deal For Three Years, $25M

Published in SportsBusiness Daily Global on 07 / 25 / 17

Hero MotoCorp renewed its title sponsorship deal with the Indian Super League, which is owned by IMG-Reliance and Star India, for three years, according to Gaurav Laghate of the ECONOMIC TIMES. Football Sports Development Ltd. Chair Nita Ambani announced Hero, which has been the title sponsor for th...

Read More

Tags: Marketing and Sponsorship, India

More Stories

05/10/16
Star India Plans New OTT Sports Service

Star India "is planning to launch a sports subscription service on its over-the-top (OTT) platform Hotstar," according to the TELEVISION POST. Hotstar "has already rolled out its maiden premium service for English content." A premium sports service "is set for launch in the next few months." The pre ...

Tags: Media, India

05/10/16
Restricted Ad Breaks Would 'Cripple' BCCI

Experts believe that restricting ad breaks to drinks, lunch and tea intervals for int'l cricket Tests and one-day games "will have a crippling effect on the income of the Board of Control for Cricket in India, and will also impact valuations of current and future broadcast rights," according to Meen ...

Tags: Marketing and Sponsorship, India

05/10/16
IPL Side Kolkata Knight Riders Profiting

The "star power" of Owner Shah Rukh Khan and consistent on-field performance in recent years have "catapulted Indian Premier League team Kolkata Knight Riders into the profit zone even as most other franchises of the popular Twenty20 tournament are yet to hit pay dirt," according to Mahanta & La ...

Tags: Finance, India

05/05/16
NBA Launches Localized Indian Website

The NBA and communications company The 120 Media Collective announced a partnership to operate the customized NBA.com in India, the NBA’s official digital destination in the country. The geo-targeted NBA.com will offer Indian fans access to all things NBA, such as video highlights, game recaps ...

Tags: Media, India

05/05/16
Methods For Lay Equipment Outdated

In an age when cricket’s success is tied to TV audience, "primitive methods are still used to lay broadcast equipment, mainly cables, that relay matches into living rooms," according to Khurram Habib of the HINDUSTAN TIMES. Currently, "the broadcaster hires an equipment company which ...

Tags: Facilities, India

05/02/16
India Announces West Indies Tour

India "will tour West Indies in July-August for a four-match test series which will mark the resumption of bilateral ties between them, the cricket boards announced on Saturday," according to Amlan Chakraborty of REUTERS. Relations between the two boards "turned sour after a visiting Caribbean team ...

Tags: Events and Attractions, India, North America

04/27/16
U.S. Company Brings eSports To India

Elite Sports of India is bringing eSports to the world’s second most populous country this summer. The U.S.-based company has reached an agreement with the Association of Indian Universities to introduce competitive gaming at the university level. ESOI acquired the rights to organize and promo ...

Tags: Leagues and Governing Bodies, North America, India

04/26/16
Edelweiss Group Partners With IOA

Diversified financial services firm Edelweiss Group has been chosen by the Indian Olympics Association "as the principal sponsor for the Indian contingent at the upcoming Rio Olympics in August this year," according to K.R. Srivats of THE HINDU. The IOA announced that Edelweiss Tokio Life Insurance ...

Tags: Olympics, India, Brazil

04/26/16
BCCI Waives Off West Indies Fine

Board of Control for Cricket in India President Shashank Manohar stated that the board "decided to waive off the financial penalty" of $42M that was imposed on the West Indies Cricket Board for pulling out midway through its '14 series against India, according to the PTI. Manohar also said that ...

Tags: Leagues and Governing Bodies, India

04/25/16
Athletes Divided Over Khan Appointment

Bollywood actor Salman Khan’s appointment as the goodwill ambassador of India’s Rio Olympics contingent "prompted strong reactions from the sports fraternity and social media users," according to the HINDUSTAN TIMES. Athletes, including wrestler Yogeshwar Dutt and former sprinter Milkha ...

Tags: Olympics, India, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug