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Indian Cricket Board Partners With Janalakshmi Financial Services For Three Years

Published in SportsBusiness Daily Global on 09 / 21 / 16

The Board of Control for Cricket in India on Monday announced Janalakshmi Financial Services (JANA) as an official partner "for a period of three years," according to IANS. Janalakshmi will be the official financial services partner of the BCCI "where the brand would enjoy visibility on the field." ...

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Tags: Marketing and Sponsorship, India

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