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F1 Team Force India Renews Hype Energy Deal, Adds Farah, Orange Bus

Published in SportsBusiness Daily Global on 02 / 23 / 17

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

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Tags: Marketing and Sponsorship, India

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