Featured Story

F1 Team Force India Renews Hype Energy Deal, Adds Farah, Orange Bus

Published in SportsBusiness Daily Global on 02 / 23 / 17

Formula 1 team Force India and Hype Energy renewed their partnership through the '17 season, and the team also signed deals with fashion label Farah and digital agency Orange Bus. Hype Energy branding will be featured around the cockpit, on the rearview mirrors and on the rear wing end plates. ...

Read More

Tags: Marketing and Sponsorship, India

More Stories

04/22/16
'17 IPL Season Could Be Played Abroad

Board of Control of Cricket in India Secretary Anurag Thakur said that the Indian Premier League's governing council is "likely to decide" on whether the '17 edition of the "cash-rich tournament can be held abroad," according to the PTI. Thakur said, "The IPL governing council will be looking at the ...

Tags: Leagues and Governing Bodies, India

04/20/16
ICC World T20 Delivers Records

The recently concluded Int'l Cricket Council World Twenty20 set records across broadcast and digital platforms. The tournament, won by the West Indies men’s and women’s teams, which beat England and Australia in their respective finals at Eden Gardens in Kolkata on April 3, was the first ...

Tags: India

04/20/16
BCCI Member Fears Lodha Policy

The Indian Supreme Court was told on Monday that the Lodha committee's recommendation on "one-state, one-vote" in the Board of Control for Cricket in India would lead to "enormous politics" and pressure within the board, according to the PTI. The submission made by Baroda Cricket Association to this ...

Tags: Leagues and Governing Bodies, India

04/19/16
Mumbai Wants Jaipur As Home Venue

Indian Premier League side Mumbai Indians "opted for Jaipur's Sawai Mansingh Stadium as their alternative home venue, following a Bombay High Court ruling to shift all IPL matches after April 30 out of Maharashtra because of a severe state-wide drought," according to ESPN. Rising Pune Supergiants, t ...

Tags: Facilities, India

04/15/16
BCCI Taking On Lodha Committee

The Board of Control for Cricket in India is taking the Justice Rajendra Mal Lodha Committee "head on, questioning in the Supreme Court quite a few recommendations and the difficulty in implementing them" without compromising its position as a "private and autonomous body," according to IANS. T ...

Tags: India, Leagues and Governing Bodies

04/07/16
Indian Sponsorships Grew 12.3% In '15

As Indian sports viewers' appetite for other sports grows, advertisers and broadcasters are "seeing value in putting their money behind new formats and leagues," according to Gouri Shah of LIVE MINT. Sports sponsorship in India grew 12.3% to Rs 5,185.4 crore ($779.4M) in '15 from Rs 4,616. ...

Tags: Marketing and Sponsorship, India

04/07/16
Cargill Foods India, Rising Pune Partner

Cargill Foods India said that "it will be the principal sponsor" of the MS Dhoni-captained Indian Premier League side Rising Pune Supergiants team in the upcoming edition of the IPL, according to Jayashree Bhosale of the ECONOMIC TIMES. The company said that "the proportion of housewives watching cr ...

Tags: Marketing and Sponsorship, India

04/06/16
Indian Supreme Court Slams BCCI

The Indian Supreme Court on Tuesday "slammed the Board of Control for Cricket in India and accused it of doing nothing to develop cricket in the country," according to the TIMES OF INDIA. The BCCI came in for "sharp criticism after it informed the apex court that allocation of funds to eleven states ...

Tags: Leagues and Governing Bodies, India

03/31/16
IPL Contributed $172M To Indian GDP

Many of the world’s top cricketers "will gather in India next month to compete in a league that didn’t exist 10 years ago, yet now contributes billions of rupees to the country’s economy," according to Colin Simpson of BLOOMBERG. The Indian Premier League "features eight franchise ...

Tags: Leagues and Governing Bodies, India

03/23/16
Ten Sports To Air United Basketball Alliance

Ten Sports Network, South Asia’s leading sports broadcaster, partnered with United Basketball Alliance "to bring India’s first Professional Basketball League to Ten Sports Network," according to ADVANCED TELEVISION. The league "will span over a month, kicking off in Pune and then moving ...

Tags: Media, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug