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ICC To Discuss Inaugural Test Championship Culminating In '21 Final At Lord's

Published in SportsBusiness Daily Global on 10 / 11 / 17

The Int'l Cricket Council will reportedly hold "in-depth discussions on a proposed Test Championship" in Auckland on Friday, according to SKY SPORTS. The ICC "could soon give the green light to a new nine-team league," with expectations that it might begin as soon as '19 and be played over a tw...

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Tags: Leagues and Governing Bodies, India

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10/10/17
SPN Acquires CA Rights For Six Years

Sony Pictures Networks "salvaged some pride by bagging the Cricket Australia broadcast rights" for the Indian sub-continent for the next six years, according to the HINDUSTAN TIMES. SPN, which "suffered a massive jolt" when it lost the Indian Premier League rights to Star India , "will now have the ...

Tags: Media, Australia, India

10/06/17
EPL India Fan Park To Feature VR

A Premier League fan park in India "aims to inspire visitors with a wealth of football-related entertainment and information," according to Gurjit Degun of CAMPAIGN LIVE. The event, the second of its kind in India, "is intended to give people the chance to experience being a professional footba ...

Tags: Marketing and Sponsorship, India

10/05/17
Force India's Vijay Mallya Re-Arrested

Force India Formula 1 co-Owner Vijay Mallya, the self-proclaimed "King of the Good Times," was arrested on Tuesday "over allegations of supporting his F1 team with money-laundered cash," according to Rupert Neate of the London GUARDIAN. The Indian government accused Mallya, 61, of fleeing to th ...

Tags: Franchises, India

09/28/17
IPL One Of Richest Leagues In World

An "upstart" sports league in India is "suddenly drawing comparisons" with the NBA and the Premier League, and "for good reason," according to Gauri Bhatia of CNBC. The Indian Premier League has "become one of the richest sporting events in the world." A "glitzy 47-day extravaganza," the IPL is ...

Tags: Leagues and Governing Bodies, India

09/20/17
Zee Completes Sale Of Ten Sports To Sony

Zee Entertainment Enterprise said that it completed a two-step sale of its sport business, Ten Sports Network, to Sony Pictures and received $36.32M in the second phase, according to the PTI. In Aug. '16, Zee announced it would sell Ten Sports to Sony Pictures Networks for $385M in an all cash deal. ...

Tags: Finance, India

09/18/17
Preity Zinta Calls T20 Leagues The Future

Bollywood actress Preity Zinta said that Twenty20 leagues around the world "have the potential to eclipse" int'l cricket as the shortest format of the game "continues to attract new fans," according to Nick Said of REUTERS. Zinta co-owns Indian Premier League side Kings X1 Punjab and Sout ...

Tags: Leagues and Governing Bodies, India

09/18/17
Virat Kohli Ends Deal With Pepsi

PepsiCo and Indian cricket captain Virat Kohli "have parted ways, ending a six-year endorsement association amid concerns" expressed by Kohli about promoting products that "go against his ideals of fitness just for money," according to Ratna Bhushan of the ECONOMIC TIMES. With this, Pepsi, whic ...

Tags: Marketing and Sponsorship, India

09/11/17
Tire Brand MRF Signs With 3 EPL Clubs

Indian tire brand MRF was named the sleeve sponsor for two Premier League clubs -- West Ham United and Newcastle United -- and was named the official tire partner for West Bromwich Albion, according to DNA. Founded in 1946, MRF is the largest manufacturer of tires in India and has more than 15,000 e ...

Tags: Marketing and Sponsorship, India, United Kingdom

09/11/17
Zinta Acquires Cricket Franchise For $30M

Indian Premier League side Kings XI Punjab co-Owner Preity Zinta has "stepped beyond the IPL bailiwick" and bought a local cricketing eleven in the South African league for $30M, "signaling Indian dominance in the ownership of teams that feature in the T-20 tournament," according to Gaurav Lagh ...

Tags: Franchises, India

09/05/17
Star India Pays $2.6B For IPL Rights

Star India has "seen off rival offers from Sony Pictures and Facebook" with a record $2.6B bid to secure the "rights to show the Indian Premier League cricket competition around the world for the next five years," according to Stacey & Garrahan of the FINANCIAL TIMES. Star India, a subsidiary of ...

Tags: Media, India

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