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IPL Side Kings XI Punjab Draws Controversy With Condom Shirt Sponsorship

Published in SportsBusiness Daily Global on 04 / 15 / 15

Cricketer Glenn Maxwell said that he does not care what people think -- and that "attitude will be handy" after his Indian Premier League side signed a condom brand as a shirt sponsor, according to FOX SPORTS. With its popularity among young males, it is "fair to say sport and condoms are a good fit...

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Tags: Marketing and Sponsorship, India

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