Featured Story

Mastercard Exec Says Company Is Open To Tennis Sponsorships In India

Published in SportsBusiness Daily Global on 01 / 24 / 18

Mastercard "is not averse to the idea of evaluating tennis sponsorships in India," where the tournaments "have vanished off the calendar due to lack of corporate and government support," according to the PTI. Mastercard Senior VP, Global Sponsorships Michael Robichaud was "categorical in statin...

Read More

Tags: Marketing and Sponsorship, India

More Stories

ManU Using #ILOVEUNITED To Woo Fans

India has "become a hotspot for football with major football clubs targeting its marketing potential," according to Taruka Srivastav of THE DRUM. Leading "the count of the most number of fans in India" is ManU, with a fan base of 35 million. The cl ...

Tags: Marketing and Sponsorship, United Kingdom, India

India Released $472,000 To Olympians

India Sports Minister Rajyavardhan Singh Rathore said that the Indian government released Rs 3.14 crore ($472,000) "as out of pocket allowance of 175 sportspersons" under the Target Olympic Podium Scheme in the last quarter of '17, according to the PTI. The amount was released from the National ...

Tags: Olympics, India

Virat Kohli Dethrones Shah Rukh Khan

Indian cricket captain Virat Kohli "dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country" with a brand value of $144M, registering a growth of 56% from last year, according to the PTI. This increase "is primarily driven by his growing endorseme ...

Tags: Marketing and Sponsorship, India

Star India To Show IPL In Six Languages

After spending Rs 16,347.5 crore ($2.4B) on the global media rights of the Indian Premier League for the next five years, Star India "worked out a telecast plan covering six languages, 10 channels and live streaming on Hotstar service," according to Gaurav Laghate of the ECONOMIC TIMES. Star India M ...

Tags: Media, India

Disney Poised For Payout With Fox Deal

Disney's deal with 21st Century Fox gives the world's best-known entertainment company "new advantages in India," such as cricket rights and local-language TV shows for the "fast-growing media market," according to Toonkel & Richwine of REUTERS. Through the $52.4B deal, announced on Thursda ...

Tags: Media, India

Vijay Mally's Extradition Trial Continues

Force India Formula 1 co-Owner Vijay Mallya's extradition trial to face fraud and money laundering charges of Rs 9,000 crore ($1.35B) in India resumed on Monday in London, with his defense "fielding a legal expert to question the impartiality of India's judicial system," according to the PTI. T ...

Tags: Leagues and Governing Bodies, India, United Kingdom

India To Host 81 Matches From '19-23

India will host 81 cricket matches across various formats from '19-23, 30 more than the current Future Tours Programme, but the BCCI "insisted that the number of playing days per year for the ever-busy cricketers will decrease," according to the PTI. The new FTP was agreed in principle by the member ...

Tags: Events and Attractions, India

BCCI Looking To Tweak Schedule

With Indian cricket’s broadcast deal up for sale, the focus of BCCI officials "will be to find a way to manipulate" the Int'l Cricket Council's Future Tours Program "to get the most out of it," according to the HINDUSTAN TIMES. In June, the BCCI named Vivo the title sponsor of the ...

Tags: Media, India

IPL Franchises To Spend Up To $96M

The Indian Premier League is going to be "even bigger" next year as the eight franchises will end up spending between Rs 480 crore ($72.2M) and Rs 640 crore ($96.2M) on players alone, according to Gaurav Laghate of the ECONOMIC TIMES. The IPL Governing Council "upped the player cap for the fran ...

Tags: Finance, India

Indian ATP Event Becomes Tata Open

India’s leading ATP event will be called the Tata Open Maharashtra 2018, following conglomerate Tata Sons "deciding to associate with the competition via a five-year sponsorship," according to Nandakumar Marar of THE HINDU. Adar Poonawalla "has come in as presenting sponsor," using the Ja ...

Tags: Marketing and Sponsorship, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug