Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

07/24/14
ISL Clubs Shell Out $4M On Player Draft

Football franchises spent around Rs 24 crore ($4M) in the two-day domestic player draft for the inaugural Indian Super League, according to the PTI. IMG Senior VP Jefferson Slack said, "The Rs 24 crore that was spent (by franchises) was a lot of money. We got into this venture three and a half years ...

Tags: Finance, India

07/23/14
Bhutia Not Happy With ISL Money

Former India football captain Bhaichung Bhutia "is not particularly happy with the pay packages on offer in the much-awaited Indian Super League" but insists that the event will not be detrimental to the sport either, according to the PTI. Bhutia said, "I am definitely not happy with the money. I wo ...

Tags: International Football, India

07/21/14
Hero Signs On As Title Sponsor Of ISL

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, "has signed a three-year deal to be the title sponsor of the Indian Super League," according to IANS. With this sponsorship, the "much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Her ...

Tags: Marketing and Sponsorship, India

07/21/14
Indian Super League To Begin Draft

Six of the eight franchises in the "IMG Reliance and Star India-promoted Hero Indian Super League" will be "selecting 14 domestic players for their teams in the player drafting process to be held from Monday to Wednesday," according to Urvi Malvania of the Indian BUSINESS STANDARD. The Goa and Guwah ...

Tags: Franchises, India

07/18/14
Srinivasan: BCCI A Non-Profit Organization

Int'l Cricket Council Chair N. Srinivasan said of the Board of Control for Cricket in India, "A lot of people have got a wrong idea that BCCI was sitting on pots of money. BCCI is a non-profit organization. It is committed to its members, associations, players and equally committed to creating infra ...

Tags: Leagues and Governing Bodies, India

07/04/14
OCA: No Extension For Asian Games Bid

India’s "hopes to bid for hosting the 2019 Asian Games received a setback on Wednesday" when the Olympic Council of Asia refused to grant more than a "couple of days" of extension on its deadline for the submission of the bid to the Indian Olympic Association, according to the DECCAN HERALD. T ...

Tags: Olympics, India

07/03/14
BCCI To Receive More From ICC Revenue

The Board of Control for Cricket in India "will get to earn 13 times more than what it currently gets from the International Cricket Council's gross revenue," according to Vijay Tagore of the MUMBAI MIRROR. After Rs 300 crore ($50.2M) was accrued into the BCCI account during the last eight years, th ...

Tags: Finance, India

06/30/14
ICC Board Concludes Melbourne Meeting

The Int'l Cricket Council presented various reports as it concluded its annual conference week in Melbourne last week. The ICC board reported that it made progres on the Future Tours Program, which has been extended through '23. The ICC Development Committee has also been reconstituted to emphasize ...

Tags: Leagues and Governing Bodies, India

06/27/14
Srinivasan Takes Over As ICC Chairman

Suspended Board of Control for Cricket in India President N. Srinivasan was confirmed as Int'l Cricket Council chairman in Melbourne on Thursday, giving the 69-year-old industrialist "the most powerful role in the governing body's restructured organisation," according to Amlan Chakraborty of REUTERS ...

Tags: Leagues and Governing Bodies, India, Australia, Europe

06/27/14
Pakistan's ICC Revenue To Grow

Pakistan has been elevated to the status of the "fourth big power after India, England and Australia in terms of the percentage of revenue to be received" from the Int'l Cricket Council in the next eight years from "broadcasting and other rights on ICC fixtures," according to GULF NEWS. The Pakistan ...

Tags: Finance, India

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug