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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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10/08/15
Steaua Bucharest Partners With NetBet

Romanian side Steaua Bucharest "signed a new sponsorship deal with NetBet," according to SOCCEREX. The one-season agreement "comes after NetBet became the first gaming, betting and poker site to secure a licence in Romania." The partnership "will be activated across multiple platforms, including 'on ...

Tags: Marketing and Sponsorship, Europe

10/07/15
F1 Back On the Market

Formula 1 CEO Bernie Ecclestone said Tuesday that the motorsport series "could be sold this year and there are three interested buyers," according to Rob Harris of the AP. Ecclestone did not identify the potential new owners but said that he "wants to remain in his current role, running F1 on a day- ...

Tags: Finance, Europe

10/07/15
IAAF Wants IPL-Style Athletics League

Int'l Associations of Athletics Federations President Sebastian Coe has "given his backing" to the idea of an Indian Premier League-style athletics league in which star names like Usain Bolt and David Rudisha would compete representing some of the world's major cities, according to Joe Bernstein of ...

Tags: Leagues and Governing Bodies, Europe

10/07/15
Qatar Stadiums To Be Completed By '20

Construction on all of Qatar's 2022 World Cup stadiums -- including at least two whose locations have to be confirmed -- will be completed in five years' time, according to Peter Kovessy of DOHA NEWS. Qatar Supreme Committee for Delivery & Legacy Secretary-General Nasser Al Khater "disclosed the ...

Tags: Facilities, Europe

10/07/15
ProSiebenSat.1 Invests In 90min.com

ProSiebenSat.1 "has acquired shares of London-based football website 90min.com," according to Nils Lehnebach of SPONSORs. The media company "wants to turn the website into a leading brand in Germany." ProSiebenSat.1 is the largest investor as part of a capital increase of €13.4M ($15.1M). Overa ...

Tags: Media, Europe

10/07/15
Aspire Summit, ICSS Renew With FFF

The ICSS and the Aspire Academy "renewed their partnership," while the French Football Federation made a pledge for a closer cooperation with its Qatari counterpart, according to Samindra Kunti of INSIDE WORLD FOOTBALL. The partnership between the Aspire Academy and the ICCS "aims to strengthen and ...

Tags: Marketing and Sponsorship, Europe, Middle East

10/07/15
Depression Widespread In Pro Football

A study by the world players' union FIFPro reported professional footballers "suffer more from depression and anxiety than the general public, with more than a third of current and former players reporting symptoms," according to Simon Jennings of REUTERS. Of 826 players surveyed, 38% of current pla ...

Tags: International Football, Europe

10/07/15
OL's New Stadium Set To Open In January

After 30 months of construction, the future stadium of Ligue 1 side Olympique Lyonnais “is close to completion,” according to Catherine LaGrange of LE PARISIEN. The sport complex “will be delivered January 6, 2016,” and will be the “most innovative stadium in France.&rd ...

Tags: Facilities, Europe

10/07/15
Cricket All-Star Tour Coming To U.S.

Pepsi, State Farm and MasterCard are in as sponsors of the Cricket All-Star Series that will be hosted at MLB venues Citi Field on Nov. 7, Minute Maid Park on Nov. 11 and Dodger Stadium on Nov. 14. The teams will be led by India's Sachin Tendulkar, widely regarded as the best cricketer ever, and Aus ...

Tags: Events and Attractions, Europe

10/07/15
Euro '16 Overshadowed By Investigation

UEFA President Michel Platini's "grand plan to open up the European championship finals to more countries than ever before is reaching its climax" just as he faces a possible suspension from football, according to Mike Collett of REUTERS. Platini "might be persona non grata" when his country hosts t ...

Tags: International Football, Europe

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