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German Football Clubs Setting Example On, Off Pitch Ahead Of Champions Final05 / 24 / 13Champions League finalists Bayern Munich and Borussia Dortmund "are the envy of football fans across Europe for the way the German clubs run their business as well as their success on the field," according to Grohmann & Weir of REUTERS. Bayern and Dortmund are the top two teams in the Bundesliga... Tags: International Football, Europe |
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WRC Close To Deal With Red Bull
Energy drink manufacturer Red Bull "is set to be announced as the new promoter of the World Rally Championship," according to Evans & Elizalde of AUTOSPORT. Motorsport governing body FIA opened a tender "to find a new promoter for the WRC" in February after the previous promoter, North One Sport ...
Tags: Marketing and Sponsorship, Europe
Bundesliga Champ Stays With EA Sports
German Bundesliga champion Borussia Dortmund extended its partnership with video game producer EA Sports for the upcoming season. The EA Sports "fan sofa" will be present at all 17 home games of Borussia Dortmund at the Signal Iduna Park. The sofa will be next to the playing field and allows two fan ...
Tags: Marketing and Sponsorship, Europe
German Handball Club Adds New Sponsor
German Bundesliga handball club FRISCH AUF! Göppingen signed a new sponsorship deal with tools and machine manufacturer EMAG for the upcoming season. The new premium sponsorship deal includes TV-relevant ad spaces on LED boards and on the court, as well as logo presence on the players' shorts a ...
Tags: Marketing and Sponsorship, Europe
Head Releases Its Mid-Year Results
Sports equipment manufacturer Head released its unaudited results for the first three and six month of '12. Sales for the the first six months were up by 12.1% compared to the first six months of '11. This increase is driven by racquet sports, especially in North America, and compounded by favorable ...
BBC Coverage Peaks With Pearson Gold
More than 10 million viewers tuned in to BBC channels to watch cyclist Chris Hoy collect a record-breaking sixth Gold Medal during the final night of competition on the London Games cycling track Tuesday, according to Mark Sweney of the London GUARDIAN. Great Britain's Laura Trott's second cycling G ...
Tags: Olympics, Media, United Kingdom, Australia, Europe
German Hoops Club Adds New Sponsors
German Basketball Bundesliga club Necker RIESEN Ludwigsburg acquired three new sponsorship deals for the upcoming season. The club acquired three regional partners -- tool manufacturer HAHN+KOLB, automotive process and IT supplier MHP and construction company STRENGER Bau und Wohnen ( Necker RIESEN ...
Tags: Marketing and Sponsorship, Europe
Murdoch Buys Dutch Eredivisie Rights
Rupert Murdoch’s int'l media business, FOX, has "bought the broadcasting rights" to the Dutch Eredivisie Premier football league, according to the DUTCH DAILY NEWS. The clubs from the top Dutch league have sold the broadcasting rights for the next 12 years to U.S. TV network Fox from Murdoch. ...
German Company Aquires Stadium Rights
German electric utilities company RWE Deutschland AG acquired the naming rights for Stadium Essen for the next 10 years. The performance based naming-rights deal allows RWE Deutschland to incorporate sporting events in its nationwide marketing. Stadium Essen is the home of three Essen-based clubs: f ...
Tags: Facilities, Europe
Augsburg Extends Energy Company Deal
German Hockey League (DEL) club Augsburg Panther extended its partnership with local electric utilities provider Lechwerke (LEW) for the upcoming season. LEW and the Augsburg Panther announced the extension of the partnership at a press conference at LEW headquarters in Augsburg. The agreement ...
Tags: Marketing and Sponsorship, Europe
Honda Parks In Ski Jump Space
Japanese automaker Honda becomes one of the main sponsors and official partner of the Vierschanzentournee. The Vierschanzentournee is to start with a new partner this winter, Honda will be one of the four main sponsors of the ski jumping event. Infront Sport & Media, marketing partner of the Vie ...
Tags: Marketing and Sponsorship, Europe
