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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Paris '24 Bid Picks Area For Olympic Village

Paris bid officials said that the Olympic Village "will be built in the northern suburbs of the French capital if they win the right to host the 2024 Games," according to Samuel Petrequin of the AP. The Paris bid committee said Thursday that "the village would be located in the Pleyel area, a 50-hec ...

Tags: Olympics, Europe

Haas-Ferrari Relationship Gets Close Look

Haas F1’s technical partnership with Ferrari has received scrutiny from a rival team principal, who called it “outside of the regulations.” The close alliance between the U.S.-based team, which will enter the series in ’16, and the Italian manufacturer has triggered much cont ...

Tags: Franchises, Europe

Pressure Mounts On DFB President

Pressure on German FA (DFB) President Wolfgang Niersbach "increased considerably on Wednesday after tax raids a day earlier" on the world's largest football federation in relation to a World Cup 2006 payment to FIFA "stunned the nation," according to Karolos Grohmann of REUTERS. At "the he ...

Tags: International Football, Europe

NTV Plus Acquires Bundesliga Rights

Germany's Bundesliga "has found a new home in Russia pay-TV channel NTV Plus since the last match week," according to Holger Rehm of SPONSORs. While the live broadcast rights went to NTV Plus, the rights for highlights and video-on-demand offerings for Bundesliga and 2nd Bundesliga games in Russia " ...

Tags: Media, Europe

League Notes

Pirelli Racing Manager Mario Isola "has rejected speculation he is shaping up to take over as the head of Pirelli's F1 programme." Isola "is generally regarded as second in charge behind Paul Hembery." But there have been suggestions Hembery "could be set for a different role, resulting in the promo ...

Tags: Leagues and Governing Bodies, Europe

Hamilton Cements Status As Marketable Star

Lewis Hamilton’s third Formula 1 world title has cemented his status as one of the most marketable stars in the world, though experts are in disagreement over whether his marketing clout matches those of European football stars Cristiano Ronaldo and Lionel Messi. Hamilton’s’ third ...

Tags: Marketing and Sponsorship, Asia, Europe, United Kingdom

DFB Raided Over Claims Of Tax Evasion

Frankfurt tax officers "have raided the offices of Germany’s DFB football association as part of an investigation into alleged tax evasion linked to the awarding of the 2006 World Cup," according to James Shotter of the FINANCIAL TIMES. Frankfurt prosecutors' office said that more than 50 tax ...

Tags: Europe, International Football

Hamburg Appoints DSM To Market '24 Bid

Hamburg 2024 bid committee "has as expected appointed German Sport Marketing (DSM) as the official marketing partner of the city's bid for the 2024 Summer Olympics," according to Kathrin Hartmann of SPONSORs. The deal includes "the creation of marketing packages as well as the acquisition, advice an ...

Tags: Olympics, Europe

Egyptian Billionaire Discloses 6% Stake

The investment vehicle of Egyptian billionaire Nassef Sawiris disclosed that it obtained 6% of the voting rights in adidas AG, "reigniting speculation the German sports brand has become the target of activist investors," according to Eyk Henning of the WALL STREET JOURNAL. Sawiris, part of Egypt's r ...

Tags: Finance, Europe

UBS Cooperating With FIFA Investigation

Swiss bank UBS said that it is "cooperating with authorities" who are investigating financial corruption linked to FIFA, according to the AP. UBS said that it was contacted about "accounts relating to (FIFA) and other constituent soccer associations and related persons and entities." Switzerland Att ...

Tags: Marketing and Sponsorship, Europe

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