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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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10/15/15
Euroleague Basketball Extends Viasat Deal

Viasat Broadcasting and Euroleague Basketball announced that they concluded a comprehensive new agreement, coordinated by Mediapro, for the extension of the exclusive broadcasting rights to the top European basketball competition for the Baltic states and the Nordic region. The agreement provides Vi ...

Tags: Media, Europe

10/15/15
UEFA Members Split Over Platini's Future

UEFA’s members "are split going into Thursday’s Nyon meeting over the future" of Michel Platini , with some already considering a plan B that would involve backing Asian Football Confederation President Sheikh Salman bin Ebrahim al-Khalifa to be the next FIFA president, according to Owe ...

Tags: International Football, Europe

10/15/15
Supponor Partners With ADI

Digital pitchside advertising specialists Supponor and ADI "combined their expertise to launch the world's first broadcast quality LED virtual advertising solution," according to INSIDE WORLD FOOTBALL. Supponor "has been leading the way with digital advertising replacement in sports with its DBRLive ...

Tags: Media, Europe

10/14/15
FE Uses Iconic Incident In Ad Campaign

Formula E used the most iconic incident from the inaugural '14-15 season in its ad campaign to promote this year's season opener in Beijing on Oct. 24. The ad campaign makes reference to the collision between Nick Heidfeld and Nicolas Prost, who crashed in the last corner on the final lap of la ...

Tags: Events and Attractions, Europe

10/14/15
VfL Wolfsburg Postpones Training Center

Volkswagen-backed Bundesliga club Wolfsburg "postponed the construction of a youth training center Tuesday because of the German car manufacturer's emissions-rigging scandal," according to the AP. Referring to the planned €40M ($45.5M) project, Wolfsburg CEO Klaus Allofs said, "I think it's und ...

Tags: Facilities, Europe

10/14/15
PSG And Hugo Boss Renew Suit Deal

Hugo Boss will “stay the official suit of Paris Saint-Germain until next June,” according to Sébastien Nieto of LE PARISIEN. The partnership has existed since the ’14-15 season, and the extension “will last one year.” A spokesperson for the club said, &ldquo ...

Tags: Marketing and Sponsorship, Europe

10/14/15
DEL Looking For '17 Winter Game Host

The German Hockey League (DEL) "has sent application documents for the third DEL Winter Games to its 14 clubs," according to Henning Eberhardt of SPONSORs. The league is looking for a host in '17. DEL CEO Gernot Tripcke: "We don't want to solely define the Winter Game in terms of setting attendance ...

Tags: Events and Attractions, Europe

10/14/15
Pirelli Considering More Aggressive Tires

Pirelli "is considering a plan to deliver more varied action" in F1, with its new deal to be tire supplier from '17 now "all but done," according to Jonathan Noble of MOTORSPORT. Pirelli "has faced a tough time in finding the right balance between tyres that degrade too much, and those that are too ...

Tags: Leagues and Governing Bodies, Europe

10/14/15
Infront Confirms Italian Television Inquiry

Infront confirmed Tuesday that the head of its Italian branch and two associates are under investigation for "alleged manipulation" over the sale of lucrative Serie A TV rights, according to Andrew Dampf of the AP. Infront said that prosecutors in Milan "opened a probe" against branch President Marc ...

Tags: Media, Europe

10/14/15
Eurosport Named Best Sports Broadcaster

Eurosport was the big winner at the inaugural TV Sports Awards ceremony which took place at the Yacht Club de Monaco. The pan-European TV channel was awarded the title of Best Sports Broadcaster, while CEO Peter Hutton was named Media Executive of the Year and parent company, Discovery, secured the ...

Tags: Media, Europe

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