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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Norwegian Side Lines Up New Stadium

Norwegian side Sandnes Ulf "has confirmed its long-awaited plans to open a new stadium to support its efforts to secure promotion back to the country's top tier," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The stadium will be completed in '18. The stadium build will cost 150M Norwegia ...

Tags: Facilities, Europe

Bayern, HypoVereinsbank Renew Deal

FC Bayern Munich and HypoVereinsbank have extended their partnership until '22. The new agreement covers a further six years. HypoVereinsbank, which is a subsidiary of UniCredit, has been a partner of the the club since '03. Its current contract with the team was set to expire at the end of the '15- ...

Tags: Marketing and Sponsorship, Europe

UEFA Remains Behind Michel Platini

UEFA "offered qualified support" for President Michel Platini "after discussing contingency plans at two stormy emergency meetings," according to Oliver Kay of the LONDON TIMES. UEFA General Secretary Gianni Infantino announced at a press conference that the 54 European FAs were unanimous in support ...

Tags: International Football, Europe

Dortmund Tops Attendance Table

Fan attendances at top division matches in Germany, France and Spain "have increased for the opening games of this season compared to last," according to Paul Nicholson of INSIDE WORLD FOOTBALL. But in Italy and France matchday attendances "have dropped," according to data from Benchmark Sports. Ove ...

Tags: International Football, Europe

Q&A With Haas F1's Guenther Steiner

Haas F1 will become the first U.S.-based team to compete in the motorsports series in more than 30 years when it takes the grid in March. The team established a technical partnership with Ferrari and commissoned Italy-based Dallara to build the car for '16. It also recently unveiled its lead driver ...

Tags: Franchises, Europe, North America

RTL To Take A Look At Bundesliga Rights

German free-to-air TV channel RTL "will take a close look at Bundesliga rights," according Manuel Weis of QUOTENMETER. RTL Program Dir Frank Hoffmann said that the channel "will take a close look" at the tender for Bundesliga rights starting in '17. It is not yet clear if RTL is interested in live b ...

Tags: Media, Europe

France Preps For Euro 2016

France is "aiming to capitalize" on next year's Euro 2016, "to boost the number of grassroots football club members in the country by around 15%," according to David Owen of INSIDE WORLD FOOTBALL. French Football Federation Deputy GM Florence Hardouin said that the aim was to "boost club members fro ...

Tags: International Football, Europe

Rugby Gaining Some Ground Against Football

Although rugby union has more than 7 million players worldwide it is "dwarfed by its bigger and brasher rival," according to Holton & Thomasson of REUTERS. It is “largely limited to its colonial roots and is yet to produce a stand-out star who transcends the sport globally.” But resu ...

Tags: Finance, Europe

France's Most Marketable Athlete

More than four years since his "last match in blue" and one year since the end of his career, Sébastien Chabal is still France’s “most solicited rugby player by the numbers with 21 partnerships,” according to the AFP. Chabal’s partnerships include deals with “C ...

Tags: Marketing and Sponsorship, Europe

OL Reports Loss For Sixth Consecutive Year

French Ligue 1 side Olympique Lyonnais announced a loss for the '14-15 season "for the sixth year in a row," according to Jérémy Laugier of 20 MINUTES. Club President Jean-Michel Aulas said that the loss of €21.4M ($24.5M) is "a little less bad than last year." Last year the ...

Tags: Europe, Finance

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