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Betting Partners To Invest More Than $23M In Bundesliga Sponsorships

Published in SportsBusiness Daily Global on 08 / 04 / 15

Sports betting providers will reportedly invest more than €21M ($23M) in Bundesliga sponsorships during the '15-16 season, according to Peter Bock of SPONSORs. Bet-at-home "leads the list of Bundesliga betting partners." The company is expected to pay €6M ($6.6M) annually for its shirt spo...

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Tags: Marketing and Sponsorship, Europe

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Serie A Names Overseas Rights Bidders

Serie A "announced a shortlist of three companies bidding for its international television rights, with MP & Silva, IMG and B4 Capital all in the running," according to SOCCEREX. The league "is hoping to improve" on the €117M ($150M)-per-year it currently generates from its overseas TV rig ...

Tags: Media, Europe

Executive Transactions

Former Werder Bremen player MARCO BODE will reportedly replace WILLI LEMKE as chairman of the club's supervisory council. Bode: "It's the right time to take on more responsibility for Werder, and I hope I can contribute getting the club ready for the future." Lemke said on Tuesday that "he wants ...

Tags: People and Pop Culture, Europe

Close To 12M Watch Euro 2016 Qualifier

Almost 12 million viewers "tuned in to watch Tuesday's Euro 2016 qualifier between Germany and Ireland on free-to-air TV channel RTL," according to Manuel Nunez Sanchez of QUOTENMETER. The second half of the game attracted an average of 11.99 million viewers starting at 9:45pm. The number translated ...

Tags: Media, Europe

Lyon Reports $33.7M Loss For '13-14

In a statement issued Tuesday night, the holding group that oversees Ligue 1 side Lyon, the OL Group, released its financial results for the previous year, according to the AFP. For the fifth consecutive year, "the results are negative," with a €26.4M ($33.7M) loss last year. Over the ...

Tags: Finance, Europe

Stade Velodrome To Be Inaugurated Thursday

The Stade Velodrome, expanded for the Euro 2016, will be "officially inaugurated Thursday after more than three years and €268M ($341.7M) of work," according to the AFP. The Velodrome has "seen its maximum capacity go from 60,000 seats to 67,000" and is "equipped with a huge white 65,000-squar ...

Tags: Facilities, Europe

Platini: Albania, Serbia To Be Punished

Serbia is facing the threat of playing matches behind closed doors on Wednesday after UEFA confirmed that it and Albania would be charged "over the shameful brawl that forced the abandonment of their European Championship qualifier," according to Ben Rumsby of the London TELEGRAPH. UEFA confirmed th ...

Tags: International Football, Europe

Commerzbank Extends Stadium Deal

Bundesliga side Eintracht Frankfurt "has reportedly extended the stadium naming rights deal with Commerzbank until '20," according to BILD. Commerzbank, which has been the stadium's naming-rights partner since '05, will pay €3.5M ($4.4M) annually for the rights. The current contract between the ...

Tags: Facilities, Europe

Drop In Revenue Affects Bonus Payments

Related story: Borussia Dortmund Exceeds Expectations The pockets of Borussia Dortmund bosses Hans-Joachim Watzke and Thomas Treß "were affected by the club's drop in revenue and profit," according to the SID. Dortmund's "drastic decrease in revenue and profit" during the ...

Tags: Europe, Franchises

DEB Denies Rumors Of Financial Collapse

Related story: DEB Facing Tense Financial Situation German Hockey Federation (DEB) President Franz Reindl "has denied rumors the federation is close to a financial collapse," according to the SID. Reindl: "We are not collapsing, but we need help and support from the collective ...

Tags: Leagues and Governing Bodies, Europe

Euro 2016 Leaders To Discuss Ticket Prices

Euro 2016 Organizing Committee President Jacques Lambert proposed offering "very affordable admission prices to create excitement among fans," with many tickets starting at 20€ ($25.31), according to SO FOOT. The organizing committee is looking to avoid having stadiums half full, which is ...

Tags: Events and Attractions, Europe

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