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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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Bundesliga Unable To Catch Up With EPL

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Tags: International Football, Europe

01/08/14
Four Hills Final Gets Lower Ratings

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01/08/14
DSV To Submit Bid For Biathlon Worlds

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Tags: Events and Attractions, Europe

01/07/14
ARD, ZDF Score With Four Hills Ratings

German public broadcasters ARD and ZDF "obtained high market shares for their broadcasts of the first three Four Hills Tournament events," according to Alexander Krei of DWDL. The market shares of the first three competitions were around 25% and therefore higher than the shares from two years ago. H ...

Tags: Media, Europe

01/07/14
Czech League Reports Attendance Up

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01/07/14
Lara Gut Top Skiers' Prize Money List

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01/06/14
PSG Renews Kit Deal With Nike Until '22

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Investigators Given Schumacher's Cam

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01/06/14
Lewandowski Signs With Bayern Munich

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Austrian F1 GP Gets OK From Authority

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