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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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Nuremberg Signs New Shirt Sponsorship
Bundesliga club FC Nuremberg "has finally signed a new shirt sponsorship deal with textile company NKD," according to Daniell Westgate of BILD. NKD, one of the biggest textile companies in Germany and Austria, "will reportedly pay about €3M ($3.8M) annually to be featured on the club's jerseys. ...
Tags: Marketing and Sponsorship, Europe
Dortmund Reveals Record Revenune
Bundesliga club Borussia Dortmund (BVB) "released its financial numbers for the '11 fiscal year and reported a record revenue" of €215.2M ($270.3M), according to the SID. The defending Bundesliga champion and German Cup champion "also generated a profit after taxes of" €34.3M ($43.2M) duri ...
Sportfive Launches Hospitality Website
Sportfive Deutschland has launched a new online portal, www.official-vip.com, to market hospitality packages for national and int'l sporting events. Customers can buy hospitality packages to Bundesliga teams that are marketing partners of Sportfive, as well as tickets to games of the German na ...
Tags: Events and Attractions, Europe
Bradford City FC Drops Interest In Bulls
There are now three bidders to buy "beleaguered" Super League rugby club Bradford Bulls after the deadline for bids closed Wednesday, according to Dave Hadfield of the London INDEPENDENT. Bradford City football club, which had earlier expressed an interest in taking over its neighbors, "have pulled ...
Tags: Franchises, United Kingdom, Europe
David Beckham In His Underwear
Two 10-foot-tall statues of DAVID BECKHAM in his underpants "stood majestic, the bright August sun glinting off the contours of his finely sculpted physique" greeted shoppers paying a visit to H&M on London's Regent Street, according to Deborah Arthurs of the London DAILY MAIL. The "two statue ...
Bundesliga Marketplace Roundup
Bundesliga club FSV Mainz 05 signed a new sponsorship deal with B&B Hotels for the '12-13 campaign. B&B hotels will receive ad space on rotating boards in camera view ( FSV Mainz 05 ). ... Bundesliga club Hamburg SV agreed to a new partnership with outdoor advertising company JCDecaux Deutsc ...
Tags: Marketing and Sponsorship, Europe
Bayern Extends Title Sponsorship
German Bundesliga club Bayern Munich has "extended its title sponsorship deal" with Deutsche Telekom for another four years through '17, according to BILD. The Bundesliga record-champion's current contract with the telecoms company "was supposed to expire in '13." The new deal "will reportedly ...
Tags: Marketing and Sponsorship, Europe
Middle East Revenue Boost Euro Clubs
Investment from the Middle East "has helped to boost the revenues of European football clubs to record levels this year," according to a Deloitte report cited by Rory Jones of THE NATIONAL. The 2012 Deloitte Football Money League report found that the "combined revenues of the world's 20 highest-rev ...
Tags: Finance, Europe, Middle East
Footballer Marco Reus Stays With Puma
Sportswear brand Puma "extended its partnership" with German football national team player Marco Reus, according to W&V. Reus, who recently joined Bundesliga champion Borussia Dortmund, signed a long-term contract and "will continue to wear the Puma PowerCat 1.12 on the field and promote the Pum ...
Tags: Marketing and Sponsorship, Europe, Puma
Barça, Madrid Against China Trip
The Spanish Football Federation (RFEF) already has an agreement in place for the Supercopa to be played in China, but it needs the Asamblea del Futbol to ratify it, "which Madrid and Barcelona are not disposed to do," according to J.M. of AS. The tournament, currently played with a home-and-away ser ...
Tags: International Football, Europe, China
