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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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FIFA To Offer Regional Sponsorships

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10/31/13
Audi Extends Deal With DSV Until '17-18

Audi and the German Ski Federation (DSV) have extended their collaboration until the '17-18 season. The vehicle handover, for which the athletes came together at the new Audi Gebrauchtwagen :plus Center (Audi Used Cars :plus Center) in Munich, marked the beginning of the 30th year of the partnership ...

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10/31/13
DFB Against World Cup On Artificial Turf

The German women's national football team "is collectively against FIFA's plans to play the majority of games at the 2015 Women's World Cup in Canada on artificial turf," according to the SID. Should FIFA "not back away from its plans, then women's national team head coach Silvia Neid wants to confr ...

Tags: International Football, Europe

10/31/13
Red Bull To Pay Vettel Bonus Of $6.9M

Red Bull driver Sebastian Vettel "will receive a proper bonus payment from his employer after winning his fourth consecutive F1 world championship," according to the SID. Red Bull "reportedly will pay Vettel a title bonus" of around €5M ($6.9M). In addition, Red Bull, which also won the F1 cons ...

Tags: Franchises, Europe

10/31/13
PSG Confirms Deal With Qatar Tourism

Ligue 1 club Paris St. Germain has officially announced its sponsorship deal with the Qatar Tourism Authority, which "will net the Ligue 1 champions up to" €200M ($275.2M) a year, according to Ian Holyman of ESPN. Mooted last season, the agreement "was publicly confirmed on Tuesday making PSG t ...

Tags: Marketing and Sponsorship, Europe

10/31/13
UEFA To Up Champions League Prize Money

Champions League clubs' share of billion-dollar annual prize money "is set to rise through 2018 as their need for income increases in the 'Financial Fair Play' era," according to the AP. The agency marketing Champions League rights on behalf of UEFA said on Monday that clubs will be "happy" with the ...

Tags: International Football, Europe

10/31/13
Heineken Extends Champions League Deal

Heineken "has extended its sponsorship of the Champions League, Europe's premier club football competition, for three years," according to Philip Blenkinsop of REUTERS. The Dutch beer maker, whose flagship Heineken brand has been a sponsor since '05, and UEFA said that "they had agreed" to ...

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10/31/13
Pieth: Sponsors Should Lean On FIFA

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Austrian Football League To Lose Sponsors

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NRL Proposes Salary Cap For Special Units

The National Rugby League "has discussed a radical proposal of introducing a salary cap for the high-performance units of its clubs as part of its review into improving the oft-maligned cap for next season," according to Stuart Honeysett of THE AUSTRALIAN. The NRL "is aware that several clubs, inclu ...

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