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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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11/04/13
Bremen Extends Sponsorship With VW

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11/04/13
French Clubs To Strike Over 75% Tax

French football clubs have said that "they will go ahead with plans to go out on strike" over a new 75% tax, according to REUTERS. This "comes after their plea for an exemption fell on deaf ears at the Elysee Palace." Representatives of the football clubs in France's Ligue 1 and Ligue 2, t ...

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11/01/13
Yeung Denies Money Laundering

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Tags: People and Pop Culture, China, Europe

11/01/13
Hosting Olympics Comes At A Cost

Boosters of Boston's bid to host the 2024 Summer Olympics "were buoyed by the Massachusetts state legislature's recent move to create an Olympic exploratory committee," according to Jules Boykoff of the London GUARDIAN. In expressing interest to host the 2024 Olympics, Boston "joined other cities wi ...

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11/01/13
Chase For Viewers Puts F1 At Crossroads

The F1 season "has come to resemble a car at the back of the grid: fast-moving but prone to technical problems and in need of something new and exciting," according to Blitz & Allen of the FINANCIAL TIMES. Red Bull driver Sebastian Vettel’s victory at last weekend’s Indian Grand Prix ...

Tags: Media, Europe

11/01/13
FIFA Club World Cup On German TV

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11/01/13
Hollande Forces Tax Onto French Clubs

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Sportitalia Channels Off Air In Italy

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11/01/13
Wagner Predicts Champions League Growth

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10/31/13
IOC's World Conference On Sport Kicks Off

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