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DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

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Tags: Marketing and Sponsorship, Europe, China, North America

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Marketplace Roundup

Second Bundesliga side VfL Bochum "has reached a deal with U.S.-based agency Athletes USA." The agency, which has contacts with more than 3,000 U.S. colleges and universities, "will help the club's youth players to get a sports scholarship at a U.S. institution" ( SPONSORs, 8/25 ). ... Infront Spo ...

Tags: Marketing and Sponsorship, Europe

Kiel Wants Bayern Munich To Join League

Handball Bundesliga (HBL) side THW Kiel "would like to see Bayern Munich join the league," according to Henning Eberhardt of SPONSORs. THW Managing Dir Thorsten Storm: "I would be very happy if Bayern Munich would develop a professional handball team. It would be great for the league. Bayern provide ...

Tags: Leagues and Governing Bodies, Europe

DTM Buys Ad Space At Pro Football Game

The German Touring Car Championship (DTM) "has purchased ad space at a professional football match," according to Henning Eberhardt of SPONSORs. The racing series "will promote its upcoming race at Oschersleben during the 3rd League game between FC Magdeburg and Chemnitzer FC on Tuesday." The DTM "w ...

Tags: Marketing and Sponsorship, Europe

RTL Records More Than 4M For F1 Race

German free-to-air TV channel RTL "recorded more than 4 million viewers for its broadcast of the Belgium F1 Grand Prix on Sunday," according to Alexander Krei of DWDL. The race, which was won by Mercedes driver Lewis Hamilton, attracted 4.25 million viewers. The number translated into a market share ...

Tags: Media, Europe

Bayern Set To Open Office In Shanghai

Bayern Munich "is pushing ahead with its internationalization plans and will open an office in Shanghai," according to Nils Lehnebach of SPONSORs. Bayern Munich Head of Internationalization & Strategy Jörg Wacker: "We are currently looking at several locations. Our office could open as earl ...

Tags: Franchises, Europe, China

Lotus Hoping For Renault Takeover

Romain Grosjean's third place in Sunday's Belgian Grand Prix "was just what Lotus needed" as it waits for Renault to decide whether to buy back the troubled F1 team, according to Alan Baldwin of REUTERS. With bailiffs seeking to impound the team's cars after the race at Spa, Trackside Operations Dir ...

Tags: Franchises, Europe

KHL Announces New Sponsors

The Kontinental Hockey League announced the signing of a host of new and renewed partnership and sponsorship agreements. Two of the deals were particularly significant: telecom company Rostelecom has become one of the KHL’s new partners, and insurance group Sogaz -- a partner since the Champi ...

Tags: Marketing and Sponsorship, Europe

Dortmund Boosts Turnover To $311M

Bundesliga side Borussia Dortmund boosted its turnover for the fiscal year '14-15 to €276M ($311M) up by more than €15M from a year earlier, "despite an early Champions League elimination last season," according to Karolos Grohmann of REUTERS. Earnings before interest, tax, depreciation an ...

Tags: Finance, Europe

Investigation Proof Of Blatter Sabotage

FIFA presidential candidate Chung Mong-Joon said that a report he was being investigated by the organization's ethics committee was proof that outgoing President Sepp Blatter "was trying to interfere in his campaign and should step down," according to Simon Evans of REUTERS. German newspaper Die Wel ...

Tags: International Football, Europe

Europa League Game Draws Close To 5.7M

German public broadcaster ARD "recorded more than five-and-a-half million viewers for its broadcast of the UEFA Europa League qualifier between Dortmund and Odds," according to Kevin Kyburz of QUOTENMETER. The game, which started at 8:25pm on Thursday, attracted 5.67 million viewers and obtained a m ...

Tags: Media, Europe

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