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Nike Reportedly Makes $78M-Per-Year Offer To German FA To Replace Adidas As Kit Supplier

Published in SportsBusiness Daily Global on 05 / 26 / 16

Nike has made an "immoral offer" to the German FA (DFB) to replace adidas as the federation's kit supplier, according to the TZ. Nike has reportedly made an offer between €60M-€70M ($67M-$78M) a year to the DFB. However, the money figure "is not the most intriguing part of the offer." Nike...

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Tags: Marketing and Sponsorship, Europe

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