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Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
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Live Bundesliga Games On iPhones
German pay-TV channel Sky Deutschland "upgraded the program of its mobile service Sky Go," according to HORIZONT.net. From now on, Sky subscribers "are able to watch Bundesliga and 2nd Bundesliga games on their iPhones." The only requirement is a WiFi connection. In addition to live games from Germa ...
CAA Signs Agreement With UEFA
UEFA "signed an agreement with a newly created unit of Creative Artists Agency LLP to manage the sale of broadcasting rights to qualifying matches for Euro 2016 and the 2018 World Cup," according to Tariq Panja of BLOOMBERG. UEFA said in a release Monday that CAA Eleven "will handle the sale of the ...
Bundesliga Earns High Ratings
Sunday's Bundesliga matches "obtained top ratings for free-to-air TV channel Sport1 and pay-TV network Sky," according to Fabian Riedner of QUOTENMETER.de. Sport1's recap show "Bundesliga - Der Spieltag" attracted about 220,000 viewers or a "terrific" 1.3% share at 10:30pm CEST. In the marketing rel ...
Recession Taking Bite Out Of Spain
Spain, which hosted seven European Tour events in '11, may only host one next year as the "economy takes turn for the worse," according to John Leicester of the AP. With unemployment near 25%, "putting up purses to entice golf's big names is a luxury Spain can ill-afford." Government tourist boards ...
Tags: Events and Attractions, Europe
Olympic Head Irked By Combat Sport Ban
Reports of a decision by Italy's national broadcaster RAI against televising sports deemed violent when children might be watching "was denounced by the head of the country's Olympic organization," according to ANSA.it. Italian Olympic Committee President Gianni Petrucci said, "I learn with disbelie ...
Ratings For Bundesliga Mid-Week Games
German pay-TV channel Sky and public broadcaster ARD "obtained strong ratings with their Bundesliga coverages on Wednesday," according to Uwe Mantel of DWDL.de. However, the second game day of the Bundesliga's "English Week," meaning mid-week fixtures, attracted fewer viewers than Tuesday's coverage ...
Freexmedia Extends Partnership With DEL
Hamburg-based online marketing company Freexmedia "agreed to continue its marketing" of the German Hockey League's (DEL) official website www.del.org, according to HORIZONT.net. The company agreed to the deal with website operator and streaming service Laola1, which is a subsidiary of Sportsman Medi ...
Study: Bundesliga Success Not Money Related
A German university study "revealed that success in the football Bundesliga has only a marginal correlation with the budget of an individual club," according to the SID. This is the finding of a study at the Macromedia University for Media and Communication in Stuttgart, Germany, which "evaluated th ...
F1 Postpones Singapore Flotation
F1 CEO Bernie Ecclestone has revealed that the much-anticipated $10B flotation of his high octane motorsport series "will not take place until market conditions improve," according to Sylt & Reid of the London TELEGRAPH. F1 "was expected to list in Singapore, but the IPO never got the green ligh ...
FIFA Invests $250M In Goal Program
Thirteen years after its launch by FIFA President Sepp Blatter, the Goal Program has reached a new milestone. A total of 600 Goal projects in 199 member associations have been implemented, representing a total investment of $250M by FIFA. Goal Program has highlighted the principle of solidarity, ...
Tags: Leagues and Governing Bodies, Europe, FIFA
