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German Football Clubs Setting Example On, Off Pitch Ahead Of Champions Final05 / 24 / 13Champions League finalists Bayern Munich and Borussia Dortmund "are the envy of football fans across Europe for the way the German clubs run their business as well as their success on the field," according to Grohmann & Weir of REUTERS. Bayern and Dortmund are the top two teams in the Bundesliga... Tags: International Football, Europe |
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MHP Extends Deal With BBL Club
German Basketball Bundesliga club Neckar Riesen Ludwigsburg expanded its sponsorship deal with Porsche subsidiary automotive process and IT consulting firm MHP after both parties had already agreed to a business partnership in August. MHP will become a second-tier premium sponsor and be featured on ...
Tags: Marketing and Sponsorship, Europe
Swiss Government Supports Olympics Bid
The Swiss government "has pledged to support a 2022 Winter Olympics bid of Davos and St. Mortiz" with CHF30M ($31.4M), according to the SI. The Swiss Federal Council also said that it will use public funds to cover up to CHF1B ($1.05B) of the Games' deficit if the bid is successful. Sports Minister ...
BT TV Ad Most Memorable Of Olympics
Research by Nielsen revealed that BT's "hola" spot, created by Abbott Mead Vickers BBDO, "was judged the most-memorable TV ad from an Olympic sponsor" in England, according to Jeremy Lee of CAMPAIGN LIVE. The ad, which featured a group of Spanish students descending on flatmates that feature in the ...
Malaga FC Is Not For Sale
La Liga club Malaga Exec VP Moayat Shatat said that team Owner Sheikh Abdullah Al-Thani "has no intention of selling and will continue to invest," as he announced a new leadership structure for the club on Wednesday, according to Iain Rogers of REUTERS. Shatat said Malaga had appointed a new directo ...
Tags: La Liga, Europe, Middle East
DFB Extends Partnership With Telekom
The German Football Federation (DFB) extended its partnership with telecoms company Deutsche Telekom until '16. Telekom, which has been a partner of the DFB since '05, will not only be a premium-partner of the senior national team for the next four years, but will also support all national youth tea ...
Tags: Marketing and Sponsorship, Europe
FC Cologne Could Lose Title Sponsor
Bundesliga club FC Cologne "could lose its title sponsor, retail chain REWE, if it is unable to control its violent fans," according to Pastor & Frank of BILD. The latest incident occurred when angry fans confronted 23-year-old defender Kevin Pezzoni outside his flat and threatened to beat him u ...
Tags: Marketing and Sponsorship, Europe
Augsburg Gets New Video Cube
German Hockey League (DEL) club Augsburg Panther "has to replace its video cube inside the Curt-Frenzel arena after pigeon dirt damaged the current one," according to the AUGSBURGER ALLGEMEINE. Even a special cleaning process did not help, as the video cube is still "badly damaged." Panther Chief Pa ...
Tags: Facilities, Europe
Perform Acquires German Website
British digital rights company Perform Group plc announced the acquisition of German sports media company Sportal GmbH. Sportal owns Sportal.de, a leading sports portal in the German market and also provides a range of content, production and technology services for clients such as Spiegel, Süd ...
Sport1+ Extends NFL TV Rights Deal
German pay-TV channel Sport1+ "extended its broadcasting rights deal with the NFL for another season," according to Manuel Weis of QUOTENMETER.de. Sport1+ started its '12 NFL coverage Wednesday with the league's season opening game between the Dallas Cowboys and the New York Giants. Sport1+ "will sh ...
McLaren Could Join Formula E Series
McLaren F1 Team Principal Martin Whitmarsh revealed that "his team is keen to be involved in a new global electric motor racing series set to start in '14 and could even enter a team at some stage," according to Alan Baldwin of REUTERS. Whitmarsh said, "I think there's quite a lot of interest...it's ...
