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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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Football Notes

Sepp Blatter "wants to 'rethink' the system of goals scored away from home." The FIFA president believes that the system of goal scored away (for separating teams tied home and away) "is outdated." In fact, "it favors the team that plays away in the second match." Blatter: "It is time to rethink the ...

Tags: International Football, Europe

Big Money To Compromise English Team

The big money circling around the English Premier League could be compromising the youth development of the English national team, according to German Football League (DFL) CEO Christian Seifert, who also said that top German league sides like Bayern Munich are playing too much football. Seifert, wh ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

LFP Debuts Ad Medium 'Sockatyes'

The Spanish Football League (LFP) presented the "Sockatyes" agreement in which more than 20 La Liga and Spanish second division clubs will display the Asian sponsor on their players’ socks. The first club to use them will be Atlético Madrid, in its match against Espanyol on Oct. 19 at t ...

Tags: Marketing and Sponsorship, Europe

Euroleague Announces Three TV Deals

Euroleague Basketball announced that three TV markets without Euroleague teams will offer the competition during the '14-15 season due to new broadcasting rights agreements. The contracts will bring Euroleague action to the U.K., the Czech Republic and Slovakia from the start of the season until the ...

Tags: Media, Europe

UEFA Looking To Stage U.S. Tournaments

UEFA is looking at "staging mini-tournaments involving the continent's leading clubs" outside Europe during preseason, with the U.S. the most likely location, according to Charles Sale of the London DAILY MAIL. UEFA has been considering ways of "increasing global interest in sponsorship and media ri ...

Tags: Finance, Europe, North America

Ligue 1 Stadium Replays Disappearing

Ligue 1 replays are progressively disappearing from stadium big screens - particularly the contentious plays, according to L’EQUIPE. Is the pressure the referees are under too strong? Yes, according to a referee that let this slip: “There have been a few issues with replays of controvers ...

Tags: Leagues and Governing Bodies, Europe

Flood Damages Montpellier's Stadium

Ligue 1 side Montpellier has been handed a "clean-up job of gigantic proportions after their Stade de la Mosson was ravaged by a flash flood," according to EUROSPORT. The club was left in a "state of shock after the natural disaster tore through their 32,000-seater stadium," leaving the pitch, stand ...

Tags: Facilities, Europe

Former Footballer Creates Social Network

Former French int'l football player Louis Saha launched a social platform called AxisStars to help professional athletes manage their careers, according to 20MINUTES. Saha, who is in Paris for the Aspire Academy Global Summit, said, "The goal is to connect all the people who have a relationship with ...

Tags: Media, Europe

Bayern To Spin Off Basketball Department

Bayern Munich "has decided to separate its basketball department from the main club," according to the SID. The basketball department "was separated from the main club on Oct. 1 and operates under the new name, FC Bayern Munich Basketball GmbH." The new operation "includes the Basketball Bundesliga ...

Tags: Franchises, Europe

RB Leipzig Signs Deals With VW, Porsche

Second Bundesliga club RasenBallsport Leipzig "has agreed to two new sponsorship deals," according to the DPA. The club, which is bankrolled by Red Bull, has teamed up with German car manufacturers Volkswagen and Porsche. Both brands signed four-year deals with RB Leipzig. RB Sports Dir Ralf Rangnic ...

Tags: Marketing and Sponsorship, Europe

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