Featured Story

Hangin' With ... The Aspire Group Director Of Australian Operations Ben Pincus

Published in SportsBusiness Daily Global on 01 / 30 / 15

The Aspire Group Director of Australian Operations BEN PINCUS is managing a collaborative initiative with the National Rugby League that recently opened the first centralized Fan Relationship Management Center devoted exclusively to outbound sales calls in the history of the NRL. Pincus's team of ...

Read More

Tags: People and Pop Culture

More Stories

Lech Extends Sponsorship Deal With STS

Polish Ekstraklasa club Lech Poznan "extended its sponsorship deal with Polish betting operator STS by a further two years," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. STS "is using its sponsorship to launch the first TV advertising campaign by a betting operator on Polish television. ...

Tags: Marketing and Sponsorship, Europe

FA Behind Blatter Presidency Challenge

The FA is "fully behind UEFA’s intention to put up a candidate to fight Sepp Blatter for the FIFA presidency in next year’s election," according to Charles Sale of the London DAILY MAIL. The FA believes that "anything is better than Blatter, 78, being handed a fifth term in office and wi ...

Tags: International Football, United Kingdom, Europe

Krakow Citizens Reject '22 Olympics Bid

Krakow's hopes of hosting the 2022 Winter Olympics "were dealt a fatal blow in a referendum over the weekend when a majority of the Polish city's residents voted against making a bid for the Games," according to Wojciech Zurawski of REUTERS. The proposal included plans to hold some events in neighbo ...

Tags: Olympics, Europe

RB Leipzig Alters Logo

Newly promoted 2nd Bundesliga club RB Leipzig "has fulfilled a central requirement of the German Football League (DFL) and altered its logo," according to the SID. The club's logo "was altered to have less similarities to the logo of its main sponsor Red Bull." The slightly altered logo "was unveile ...

Tags: Franchises, Europe

CL Final Draws 11.8 Million Viewers

Spanish broadcaster TVE's coverage of Real Madrid's 4-1 win in the Champions League final against Atlético drew a total of 11.8 million viewers, including 11.4 million on TV channel La 1 and 474,000 on website RTVE.es, according to Patricia Cazón of AS. The audience peaked with Real Ma ...

Tags: Media, Europe

Adidas Launches World Cup Campaign

Adidas has launched its £50M ($84M)-plus global World Cup ad campaign "featuring stars including Lionel Messi and a new track by rapper Kanye West," according to Mark Sweney of the London GUARDIAN. The TV ad campaign debuted during halftime of the Champions League final between Real Madri ...

Tags: Marketing and Sponsorship, Brazil, Europe

Philips, Bayern Munich Partner

Philips has agreed to a three-year partnership with Bundesliga side Bayern Munich making it an official sponsor and lighting partner. The Allianz Arena will become the first in Germany and largest in Europe to feature a dynamic light shot. The 71,000-seat stadium has a facade comprising a 35-meter t ...

Tags: Marketing and Sponsorship, Europe

Marketplace Roundup

Bayern Munich players “will be wearing suits made by designer Giorgio Armani from next season after the German double winners signed a three-year deal with the Italian fashion group.” The club said that tailor made suits “will be worn at official club functions or when the team tr ...

Tags: Marketing and Sponsorship, Europe

Hangin' With... Herbert Hainer

HERBERT HAINER has been the CEO of adidas since '01. Hainer previously spent eight years with Procter & Gamble in sales and marketing. He originally joined adidas Germany in '87, and has been on adidas' exec board since '97. Hainer is also vice chairman of the supervisory board at FC Bayern, a ...

Tags: People and Pop Culture, Europe

DFB Sets New Membership Record

The German Football Federation (DFB) "set a new membership record," according to the SID. The federation has a total of 6,851,892 members in '14, 29,659 more than during the previous year. The almost 7 million members "are registered in the DFB's 21 state federations." DFB President Wolfgang Niersba ...

Tags: Leagues and Governing Bodies, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug