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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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AS Roma Launches Fan-Inspired Website

Serie A side AS Roma unveiled the world’s first crowdsourced official football club website, asroma.com. AS Roma partners with digital consulting firm Omnigon on the new site that was designed and built based on feedback and ideas put forward by the club’s supporters. In a first for a p ...

Tags: Media, Europe

Discovery CEO Looks Overseas

Discovery Communications Inc. CEO David Zaslav said that he is not worried "about the rise of cord-cutting in the U.S.," according to Gerry Smith of BLOOMBERG. That is because he is "taking a global view." Zaslav said, "As you look around the world, there’s still a lot of growth left." He sai ...

Tags: Media, Europe

F1 CEO Annoyed By Mercedes' Dominance

F1 CEO Bernie Ecclestone "has been annoyed by Mercedes' dominance," according to Burkhard Nuppeney of DIE WELT. The 85-year-old Brit "calls for reforms to the series to make it more appealing." Ecclestone: "Mercedes' dominance is so big that many people only watch the start of a Grand Prix and then ...

Tags: Leagues and Governing Bodies, Europe

ISS Terminates Arena Rights Contract

Facility management provider ISS "has terminated its naming-rights contract of Dusseldorf's ISS Dome," according to Kathrin Hartmann of SPONSORs. ISS has been the arena's naming-rights partner since Dec. '05 and pays an estimated €500,000 ($542,000) annually. The ISS Dome is the home of German ...

Tags: Facilities, Europe

Winter Sports Draws Top Ratings On ZDF

German public broadcaster ZDF "recorded strong ratings for its winter sports broadcasts over the weekend," according to Alexander Krei of DWDL. ZDF's biathlon coverage drew 2.9 million viewers starting at 11am on Sunday. The men's 12.5km pursuit race obtained a market share of 23.4%. The following w ...

Tags: Media, Europe

EPL Finalizes Rights Sales In Italy, Portugal

The EPL "agreed new broadcast contracts in Italy and Portugal as it continues its latest round of international rights sales," according to SOCCEREX. In Italy, Sky Italia "will provide live coverage of the league across its various platforms on an exclusive basis for the next three years," beginning ...

Tags: Media, United Kingdom, Europe

Broadcasters Fight For Sports Rights

Europe’s public broadcasters "have asked for government intervention to prevent the best sports coverage disappearing from free-to-air television," according to Mance & Moore of the FINANCIAL TIMES. The move "comes as pay-TV and cable companies such as Sky, BT , Deutsche Telekom and Al ...

Tags: Media, Europe

Bulgaria Hopes Doping Ban Will Be Lifted

The Bulgarian weightlifting federation's lawyer is "optimistic a doping ban will be overturned in time for its lifters to compete at next year's Olympics," according to Angel Krasimirov of REUTERS. Lawyer Boris Kolev said, "Bulgaria's chances of participating in the Olympics are very good because th ...

Tags: Olympics, Europe

Renault To Pay Lotus Debts

French carmaker Renault "aims to complete its takeover of the Lotus Formula One team on Dec. 16 and pay creditors, including Britain's tax authorities, by the end of the year," according to Alan Baldwin of REUTERS. All parties in a "protracted case brought against struggling Lotus by the Revenue and ...

Tags: Franchises, Europe

Red Bull, Infiniti End F1 Partnership

Former world champion Red Bull said in a statement on Sunday that the team and Nissan's Infiniti premium car brand will end their F1 partnership "at the end of this year," according to Alan Baldwin of REUTERS. Infiniti, part of the Renault-Nissan alliance, "have been with Red Bull since 2011 and tit ...

Tags: Marketing and Sponsorship, Europe

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