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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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11/17/15
Close To 4.5M Watch Brazilian Grand Prix

German free-to-air TV channel RTL "recorded close to 4.5 million viewers" for its broadcast of the Brazilian F1 Grand Prix, according to Nils Lehnebach of SPONSORs. An average of 4.42 million viewers tuned in to watch the 18th round of the '15 season. The race, which was won by Mercedes driver Nico ...

Tags: Media, Europe

11/17/15
Vivendi President Ready To Invest

French multinational mass media company Vivendi CEO Vincent Bolloré is reportedly "ready to invest" up to €2B ($2.14B) in an effort to “revive the pay-TV channel Canal+, which is facing an erosion of subscribers,” according to Gwénaëlle Barzic of REUTERS. Weakened ...

Tags: Media, Europe

11/16/15
2024 Olympic Bid Cities: Budapest

Erik Siklós, director of marketing and communications at the Hungarian Olympic Committee (MOB), says Budapest is a "dynamic city" with a history of "delivering great events," where Olympians are "heralded as national heroes." Siklós answered a series of questions about the city's quali ...

Tags: Olympics, Europe

11/16/15
Six-Year Football Ban

FIFA President Sepp Blatter and his would-be successor, UEFA President Michel Platini, "could be banned from football for six years by Christmas," according to Andrew Warshaw of the London DAILY MAIL. FIFA investigators are close to completing their inquiries over the undeclared £1.35M "d ...

Tags: International Football, Europe

11/16/15
Fan Safety France's Major Concern

The security of fans in Euro 2016 host cities is “of great concern following the events in Paris Friday,” according to Rachel Pretti of L’ÉQUIPE. The Euro organizing committee, the French government and the host cities have “been focusing on the problem of security for ...

Tags: International Football, Europe

11/16/15
Bomber Tried To Enter Stade De France

A suicide bomber "was turned away by a security guard as he tried to get into the Stade de France before blowing himself up after being challenged at the gate," according to Darren Boyle of the London DAILY MAIL. The terrorist was one of three different cells who launched coordinated attacks across ...

Tags: Facilities, Europe

11/13/15
Tag Heuer To Sue Infront Over China Deal

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a ...

Tags: Marketing and Sponsorship, Europe, China

11/13/15
Infront Takes Over Business Run Events

Sports marketing company Infront Sports & Media "has taken over the Business Run Veranstaltungs GmbH of German sports and event agency Adletics," according to Holger Rehm of SPONSORs. With the 100% takeover, the Switzerland-based agency "added to its portfolio of mass and endurance sports event. ...

Tags: Events and Attractions, Europe

11/13/15
Former QPR Owner Wants To Reclaim $8.4M

A "crazy period" in League Championship side Queens Park Rangers history will be "dragged through the High Court this month" when former Owner Antonio Caliendo attempts to reclaim £5.5M ($8.4M) "allegedly owed to him" by Formula 1 tycoons Flavio Briatore and Bernie Ecclestone, according t ...

Tags: Franchises, Europe

11/12/15
BBL Opens Up Title Sponsorship Deal

The Basketball Bundesliga's (BBL) title sponsorship deal with Beko "could come to an end as the league is already probing the market," according to Nils Lehnebach of SPONSORs. The Turkish appliance and consumer electronics company has been the league's title sponsor since '09. BBL CEO Stefan Holz sa ...

Tags: Marketing and Sponsorship, Europe

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