Featured Story

Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

Read More

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

More Stories

DEL Sees Increased Attendance Numbers

The German Hockey League (DEL) "has seen increased attendance numbers midway through the '15-16 season," according to Nils Lehnebach of SPONSORs. The league's average attendance figure "is up by around 400 per game." The league "currently averages 6,272 spectators per game, which is 403 more than at ...

Tags: Leagues and Governing Bodies, Europe

Moscow Court: German Documentary False

A Moscow court on Wednesday "ruled that a German TV documentary which alleged widespread doping among Russian athletes was based on inaccurate information and ordered ARD, the broadcaster behind the film, to pay a small fine," according to Dmitriy Rogovitskiy of REUTERS. The film "caused an internat ...

Tags: Media, Russia, Europe

Franchise Notes

The non-playing staff of League Championship side Bolton "will receive their December wages as normal despite the club’s ongoing financial crisis." Wanderers’ players "were not paid for the month of November and, although the staff were, there was a fear that the lack of funds at the Mac ...

Tags: Franchises, Europe

Kaiserslautern Reports €812K Profit

Second Bundesliga club FC Kaiserslautern reported a profit of €812,000 for the '14-15 season, according to the DPA. The club was able to reduce its negative capital to €864,000 because of the profit. The club expects a loss should it remain in the second division. If Kaiserslautern gets re ...

Tags: Finance, Europe

Haas: Formula 1 Here To Stay

F1 will not turn its back on the U.S. despite the uncertainty surrounding the country's grand prix venue, according to F1 team owner Gene Haas. The Circuit of the Americas near Austin, Texas, lost millions this year after inclement weather hampered the fourth running of the U.S. Grand Prix at the tr ...

Tags: Events and Attractions, North America, Europe

Four Clubs Interested In DEL Winter Game

Four German Hockey League (DEL) clubs "have reportedly stated their interest in hosting the league outdoor game in '17," according to Nils Lehnebach of SPONSORs. The four clubs that want to host the game are the Cologne Sharks, Dusseldorf EG, Red Bull Munich and Eisbären Berlin. The second and ...

Tags: Events and Attractions, Europe

Doyen Extends Deal With NR Sports

European sports investment group Doyen Global has signed a long-term extension with NR Sports to further build Barcelona striker Neymar's image and brand internationally through business opportunities and commercial partnerships. Earlier this year, the Brazil int'l became the global cover athlete fo ...

Tags: Marketing and Sponsorship, Brazil, Europe

Euro 2016 Draw Puts England VS. Wales

England and Wales "have been drawn together in the same group at Euro 2016, while Belgium and Italy will also meet in France next summer," according to ESPN. Wales "will meet neighbours England in the second match of Group B." Russia and debutants Slovakia "complete the group." Belgium, currently wo ...

Tags: Events and Attractions, Europe

Jaguar Expected To Join Formula E

Jaguar Land Rover is "preparing to enter Formula E with the electric racing series also set to confirm more manufacturers in its 2016-17 season," according to Alan Baldwin of REUTERS. Formula E CEO Alejandro Agag: "We have some really important news coming up that will reinforce the momentum of the ...

Tags: Franchises, Europe

Europa League Draws On Sport1, Sky

German free-to-air TV channel Sport1 and pay-TV network Sky Deutschland "recorded strong ratings for their UEFA Europa League broadcasts on Thursday," according to Kevin Kyburz of QUOTENMETER. Sport1 drew 1.39 million viewers and a market share of 5% for its coverage of the game between Asteras Trip ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug