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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Infront Partners With Spengler Cup Davos

Infront Sports & Media will become the media rights partner for the Spengler Cup Davos. Hosted by the Swiss team HC Davos, the Spengler Cup is an invitational tournament, which features six teams from around the world and for the past 88 years has been an annual feature on the calendar between C ...

Tags: Media, Europe

Year In Review: Europe In Turmoil

Reviewing the year’s top sports business stories out of Europe is like summarizing everything that’s wrong within the industry. This year included everything from corruption and bribery, to cover-ups, doping scandals and security threats. We have to start where we left off in ’14, ...

Tags: Year End, Europe

Two Top Managers Are On The Market

Suddenly, the world’s "top two football managers are on the market," according to Malcolm Moore of the FINANCIAL TIMES. Pep Guardiola, 44, who has won more than 76% of his 134 games with Bayern Munich, "will leave the German club at the end of the season after declining to extend his three-yea ...

Tags: International Football, Europe

Mercedes Left With 'Bitter-Sweet Feeling'

Mercedes Exec Dir Toto Wolff said that his team has been left with a "bitter-sweet feeling" after having to pay a record $4.8M entry fee for the 2016 Formula 1 championship, according to Pablo Elizalde of MOTORSPORT. The German car manufacturer "already had to pay a big fee for this year under the r ...

Tags: Leagues and Governing Bodies, Europe

Clothing Brand Buys 5% Stake In MSV Duisburg

N.Y.-based clothing and fashion brand Capelli Group has acquired a 5.1% stake "in second-tier German side MSV Duisburg," according to SOCCEREX. Capelli Group signed a seven-year contract with MSV, "in which time it will contribute to the financing and development of a new youth academy for the club. ...

Tags: Europe, Finance

Hangin' With ... Pierre Pagé

PIERRE PAGÉ is the global sports director hockey at Red Bull. The former NHL head coach/GM took on the newly created position in '14. In his role, he oversees the Red Bull Hockey Model, which is the name for all hockey activities under the Red Bull umbrella. The model includes two top-tier ...

Tags: People and Pop Culture, Europe

ESPN Reaches X Games Coverage Deal

X Games Oslo has reached agreements with Denmark, Sweden and Finland to deliver live coverage of X Games Oslo. The agreements will also include multi-year coverage of X Games Aspen and X Games Austin events. This first group of Scandinavian TV partners will be joined by other broadcasters around the ...

Tags: Media, Europe

Constantin Medien Raises Earnings Forecast

Constantin Medien AG raised its forecast for the financial year '15 regarding the earnings attributable to shareholders. Based on unchanged currency conditions, the company's board now assumes earnings attributable to shareholders will amount to between €10M ($10.8M) and €12M ($13M) (previ ...

Tags: Finance, Europe

Slavia Prague Partners With Lyoness

Czech side SK Slavia Prague partnered with int'l shopping community group Lyoness "to introduce its cashback card" program to club members, according to SOCCEREX. The agreement "will run for an initial three years and includes the option to extend for a further two." Lyoness will launch a Slavia Cas ...

Tags: Marketing and Sponsorship, Europe

HSV Hamburg Files For Bankruptcy

Financially struggling Handball Bundesliga (HBL) club HSV Hamburg "has filed for bankruptcy," according to the SID. A Hamburg court confirmed the news. The 2013 Champions League winner "has counted on the support of businessman Andreas Rudolph until the end." Filing for bankruptcy "does not automati ...

Tags: Franchises, Europe

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