Featured Story

Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

Read More

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

More Stories

01/04/16
FA Chair Dyke Salutes Hodgson's Career

FA Chair Greg Dyke said that England Manager Roy Hodgson "has done more for the international relations" of his FA employers than anyone else, according to Tony Jimenez of REUTERS. Dyke saluted the much-travelled Hodgson's 40-year managerial career, "comparing him to leading English coaches of the p ...

Tags: International Football, Europe

01/04/16
Sport1 Draws More Than 1M With Darts

German free-to-air TV channel Sport1 "recorded more than 1 million viewers for its darts broadcast on Saturday," according to Manuel Nunez Sanchez of QUOTENMETER. The semifinal matchups at the 2016 PDC World Darts Championships drew an average of 1.01 million viewers. It was the second time ever dar ...

Tags: Media, Europe

01/04/16
Uncertainty Awaits McLaren, Alonso In '16

This is "most certainly a make or break year" for Fernando Alonso, but perhaps for McLaren too, according to Daniel Johnson of the London TELEGRAPH. The team has been "bleeding sponsors:" Johnnie Walker to Force India, Tag Heuer to Red Bull and Hugo Boss to Mercedes, at least two of those because ex ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

01/04/16
Verstappen 'Doesn't Care' Who He Wins With

Formual 1 driver Max Verstappen said that "winning multiple world championships, rather than driving for any particular team, represents his ultimate F1 ambition," according to James Galloway of SKY SPORTS. The 18-year-old "made an immediate, and record-breaking, impression during his debut F1 campa ...

Tags: Franchises, Europe

01/03/16
Wolff Thinks F1 Can Be Less Predictable

Mercedes F1 Exec Dir Toto Wolff "believes Formula 1 can be made less predictable once discussions about the current engine formula progress," according to EUROSPORT. F1's four engine manufacturers have until Jan. 15 "to come up with a list of proposals to answer a range of questions regarding the cu ...

Tags: Leagues and Governing Bodies, Europe

12/31/15
More Than 5M Watch Ski Jumping

German public broadcaster ARD "recorded more than 5 million viewers for its broadcast of the opening Four Hills Tournament event," according to Alexander Krei of DWDL. The first heat, which started at 5:15pm, attracted an average of 4.51 million viewers. The number translated into a market share of ...

Tags: Media, Europe

12/31/15
Bach: Reform More Needed Than Ever

IOC President Thomas Bach said that corruption and doping scandals that "have cast a shadow over the world of sport this year make the need for change more urgent than ever," according to Alan Baldwin of REUTERS. In a New Year's message published on the IOC website, Bach "looked forward to the 2016 ...

Tags: Olympics, Europe

12/28/15
Rome 2024 Announces Football Venues

Eleven cities across Italy "would host football matches as part of Rome's bid for the 2024 Olympics," according to the AP. Among the "venues selected on Wednesday for the men's and women's tournaments" are the San Siro in Milan, Juventus' home ground in Turin, and the Stadio Olimpico in Rome. M ...

Tags: Olympics, Europe

12/23/15
VW To Continue Hockey Sponsorship

German Hockey League (DEL) side Grizzlys Wolfsburg "will be able to count on the support of main sponsor Volkswagen going forward," according to Henning Eberhardt of SPONSORs. The company's continued financial support will help the club to plan beyond the '15-16 season. In a statement, Volkswagen sa ...

Tags: Marketing and Sponsorship, Europe

12/23/15
Asian Investors Set To Purchase Arena

Two Asian investors "are considering buying the Lanxess Arena in Cologne, Germany," according to Kathrin Hartmann of SPONSORs. They are reportedly willing to pay close €500M ($548.5M) for the facility. The contract "is ready to be signed." Real estate businessman Josef Echo, who is the managing ...

Tags: Facilities, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug