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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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08/29/13
Champions League Coverage Top On ZDF

German public broadcaster ZDF "recorded Wednesday's top ratings with its broadcast of the Champions League playoff round match between Bundesliga club Schalke and Greek side PAOK," according to Sidney Schering of QUOTENMETER. A total of 5.67 million viewers tuned in to watch Schalke's 3-2 victory. T ...

Tags: Media, Europe

08/29/13
GLOBUL Ends CSKA Sofia Sponsorship

Telecom company GLOBUL, which is the second-largest in Bulgaria, announced that "it would not continue its cooperation" with CSKA Sofia "when the current sponsorship contract expires at the end of August," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. GLOBUL "has been the main sponsor ...

Tags: Marketing and Sponsorship, Europe

08/29/13
Bulgarian Gov't Backs Bid For Euro Match

Bulgaria's Socialist-led government "has thrown its weight behind a possible bid by Sofia to be one of the cities hosting Euro 2020 matches," according to Angel Krisimirov of REUTERS. The government, led by non-partisan Plamen Oresharski, announced last week that "it had held preliminary talks with ...

Tags: International Football, Europe

08/29/13
Scorpions Have Buy-Back Option

Former German hockey champions Hannover Scorpions "have a buy-back option after they sold their license to the Schwenninger Wild Wings," according to the DPA. Former Scorpions Owner Günter Papenburg on Tuesday confirmed a corresponding report. Papenburg: "It is an insurance clause for Schwennin ...

Tags: Franchises, Europe

08/28/13
Inter Signs $267M Nike Deal

Inter Milan has "signed a new 10-year agreement with Nike," one that will reportedly see the club net roughly €200M ($267M), according to FOOTBALL ITALIA. A club statement said, "A key driving force will be the realisation of a joint project to open specialised stores, and the ro ...

Tags: Marketing and Sponsorship, Europe

08/28/13
German Sports Marketing Index Falling

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Tags: Marketing and Sponsorship, Europe

08/28/13
32Red Partners With Bologna FC

British casino brand 32Red "has partnered" with Serie A side Bologna, becoming an official sponsor for the '13-14 and '14-15 seasons, according to Jennifer Faull of THE DRUM. The online casino "is looking to expand its brand in Italy," where it has been licensed since November. The deal "includes bo ...

Tags: Marketing and Sponsorship, Europe

08/28/13
Club President Calls For Structural Aid

German 3rd League Hallescher FC President Michael Schädlich "has called for 'development assistance' for East German football clubs," according to the SID. He said, "In the economy it is accepted that competitive disadvantages, which are objectively given, are balanced through structural aids. ...

Tags: International Football, Europe

08/28/13
Report: DHB To Alter German Cup Format

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Tags: Leagues and Governing Bodies, Europe

08/27/13
EurAsia Cup Added To European Tour

The EurAsia Cup presented by DRB-HICOM, a new match-play event between Europe and Asia, will be part of the initial sector of the 2014 European Tour Int'l Schedule, which was unveiled Monday. Taking place at Glenmarie Golf and Country Club in Malaysia from March 28-30, the EurAsia Cup presented by D ...

Tags: Events and Attractions, Europe

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