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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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Cartel Office Green Lights Takeover

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02/14/14
Olympics Attract More Than 7M Viewers

German public broadcaster ZDF "recorded Wednesday's top rating with its broadcast of the Sochi pairs free skating competition," according to Alexander Krei of DWDL. The figure skating event attracted 7.21 million viewers on Wednesday evening. The number equaled a market share of 26.5%. The Winter Ga ...

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02/14/14
Barcelona With 100 Million-Plus Social Media Followers

Barcelona is the first sports club in the world to reach more than 100 million social media followers. The club gains about 100,000 new followers a day on more than 30 different official channels on Facebook, Twitter, Instagram, YouTube, Google+ and Tencent Weibo. Barcelona New Technologies Dir Dida ...

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02/14/14
Serie A Considering Ending Co-Ownership

Italian newspaper Gazzetta dello Sport reported on Thursday that "the co-ownership of players in Serie A could be abolished," according to FOOTBALL ITALIA. Meetings regarding the issue "have already taken place between clubs with a view to bringing about the change" by the summer of ‘16. The n ...

Tags: International Football, Europe

02/14/14
Olympic Notes

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Tags: Olympics, Europe

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Reebok Drops DDB Amid Creative Review

Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of Reebok's global creative business, according to Andrew McMains of AD WEEK. The review is "in its late stages." Sources said that there are "a trio of contenders" in Mother; Goodby Silverstein & Partners; and Venables Bell &am ...

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ARD Scores High Ratings With Olympics

German public broadcaster ARD "recorded consistently high ratings for its program on Tuesday, which was full of sports," according to Manuel Weis of QUOTENMETER. In primetime, ARD aired the first DFB-Pokal (German Cup) quarterfinal match between Eintracht Frankfurt and Borussia Dortmund. The game, w ...

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Sky Italia Acquires Europa League Rights

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Wawrinka Signs Deal With Subaru

Australian Open champion Stanislas Wawrinka "signed an endorsement deal with carmaker Subaru, two weeks after winning his first tennis Grand Slam," according to Ben Priechenfried of BLOOMBERG. Wawrinka's management firm said that the 28-year-old "had been in negotiations with the company for months. ...

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Allianz Aquires 8% Stake In Bayern Munich

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