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Schalke Marketing Dir Alexander Jobst, On German Club's Int'l Aspirations

Published in SportsBusiness Daily Global on 08 / 26 / 16

Calling Schalke 04 Germany's Chicago Cubs might be taking it a little too far, but the Gelsenkirchen-based football club has not won the league title in close to 60 years and has endured its fair share of heartache. The Royal Blues' last German championship came in '58, five years before the creatio...

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