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Tire Brand Bridgestone Renews Sponsorship With FIS Alpine Ski World Cup

Published in SportsBusiness Daily Global on 10 / 27 / 16

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu...

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Tags: Marketing and Sponsorship, Europe

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Karlsruhe Reports €2.2M Profit

Second Bundeliga club Karlsruhe SC "released its financial results for the past year in which it recorded a €2.2M profit," according to the DPA. The new figures show that the club was able to increase its profit by almost €2M ($2.5M) after generating a profit of only €341,000 during t ...

Tags: Finance, Europe

Bayern Could Rejoin Arena Project

The expected return of Uli Hoeneß as Bayern Munich president "could provide Munich's arena project with new wind," according to Mathias Müller of TZ. Hoeneß, who could be elected club president in November after spending time in prison for tax evasion, said, "I respect [Bayern's] de ...

Tags: Facilities, Europe

ARD Spends More Than $150M On BL

German public broadcaster ARD will pay more than €130M ($146M) annually "to broadcast the Bundesliga and 2nd Bundesliga from '17," according to Jürn Kruse of TAZ. Internal documents show that ARD will pay close to €127.1M ($143M) per year for game highlights over the next four seasons ...

Tags: Media, Europe

Offer To Buy Palermo Off The Table

American entrepreneur Frank Cascio has "formally withdrawn his bid to buy Serie A club Palermo," according to FOOTBALL ITALIA. Cascio, an Italian-American whose father was from Sicily, sent Football Italia a statement on the situation. It read, “I announce with profound regret that I have deci ...

Tags: Europe, Franchises

Bayern Expands Into Latin America

Bayern Munich is expanding its global efforts into Latin America after carving out its space on the U.S. market over the past two years. The Bundesliga club will look to apply those experiences to new regions that, in comparison to the U.S., already have an established football culture. Rudolf Vidal ...

Tags: Europe, North America, South America

Sky Records Close To 1M For BL Games

German pay-TV network Sky Deutschland "recorded close 1 million viewers for its Bundesliga coverage on Tuesday," according to Manuel Weis of QUOTENMETER. The network drew 960,000 viewers for its pregame show starting at 8pm. The simulcast of Tuesday's four Bundesliga games obtained a market share of ...

Tags: Media, Europe

Sukhoi Eyes Sports Properties

Airplane manufacturer Sukhoi hopes to transport Russia’s national team with its “sports lab in the air” when the country hosts the FIFA World Cup in the summer of ’18. The Russian company is expanding its product line with the development of the SportJet, a new aircraft that ...

Tags: Franchises, Asia, Europe, Russia

Adidas CEO Calls For Opener In Asia

Adidas CEO Herbert Hainer "has called for a Bundesliga season opener in a foreign country such as China," according to Alfred Draxler of SPORT BILD. Asked about a possible season opener in Asia, Hainer said, "Of course that could happen. We already see in U.S. sports leagues that the so-called seaso ...

Tags: International Football, Europe

Formula E To Race In Brooklyn In '17

Formula E made motorsports history on Wednesday when it confirmed the '16-17 season finale will take place on the streets of New York City. The electric racing series will race along a 1.947km, 13-turn temporary street circuit in Brooklyn's Red Hook neighborhood in mid-July. The inaugural NYC ePrix ...

Tags: Events and Attractions, Europe, North America

Rome Mayor Opposes Olympics Bid

Rome's new mayor, Virginia Raggi, "pulled the plug on the city's bid to host the 2024 Olympics, saying staging the summer games would bury the Italian capital under mountains of debt and tonnes of cement," according to Crispian Balmer of REUTERS. The decision represents a blow to the IOC, "which has ...

Tags: Olympics, Europe

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