Featured Story

Schalke Marketing Dir Alexander Jobst, On German Club's Int'l Aspirations

Published in SportsBusiness Daily Global on 08 / 26 / 16

Calling Schalke 04 Germany's Chicago Cubs might be taking it a little too far, but the Gelsenkirchen-based football club has not won the league title in close to 60 years and has endured its fair share of heartache. The Royal Blues' last German championship came in '58, five years before the creatio...

Read More

Tags: Franchises, Europe

More Stories

07/28/16
Chinese Investors Ask For More Time

Chinese investors "have asked for yet another extension as they want 15 more days" before buying Serie A side AC Milan, according to FOOTBALL ITALIA. The news "will hardly come as a shock to the Rossoneri fans, who have seen the operation continuously said to be at the final stages, only for it to b ...

Tags: Franchises, Europe

07/27/16
Nike Uses Babies In New Ad

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams ...

Tags: Marketing and Sponsorship, Europe

07/27/16
German Grand Prix Steps Up Security

Security "will be stepped up for this weekend’s German Grand Prix at Hockenheim in the wake of the attacks in the country over the past week," according to Daniel Johnson of the London TELEGRAPH. Following a "spate of incidents which have shocked Germany in recent days, more police and securit ...

Tags: Events and Attractions, Europe

07/26/16
F1 Generates $645M From Ticket Sales

F1 races generated a combined revenue of $644.6M from ticket sales during the '15 season, new research shows. The figure represents a more than 6% increase over '14 ($606.4M). The data, which was compiled by Formula Money, also shows that the series' total ticket revenue increased by 35% over the pa ...

Tags: Leagues and Governing Bodies, Europe

07/26/16
FIFA Bans Ex-DFB President Niersbach

FIFA's Ethics Committee has banned former German FA (DFB) President Wolfgang Niersbach "for one year for failing to report potential misconduct" surrounding the award of the 2006 World Cup in Germany, according to John Revill of REUTERS. The adjudicatory chamber of FIFA's Ethics Committee "barred Ni ...

Tags: International Football, Europe

07/25/16
PSG, Budweiser Sign Three-Year Deal

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee ...

Tags: Marketing and Sponsorship, Europe, North America

07/25/16
Sky Offers Free Broadband To Customers

Sky Sports "is offering free Sky Fibre as part of its marketing push for the start of what it calls its 'biggest season ever' of Premier League football, which includes a record 126 live TV games and digital video clips for the first time," according to Gideon Spanier of CAMPAIGN LIVE. BT's broadban ...

Tags: Media, Europe

07/22/16
Hangin' With ... Carsten Cramer

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c ...

Tags: People and Pop Culture, North America, Europe, Asia, China

07/22/16
Legal Dispute Delays Takeover Of Swans

Swansea City's new American investors "have had to postpone a grand unveiling of their plans for the Premier League club because of a legal dispute between two shareholders," according to Paul Abbandonato of WALES ONLINE. Jason Levien and Steve Kap ...

Tags: Franchises, Europe

07/22/16
Manchester Derby Could Be Canceled

ManU’s showcase friendly against Man City in Beijing next Monday "is under threat of being cancelled due to torrential rain in the Chinese capital," according to Mark Ogden of the London INDEPENDENT. The Manchester neighbors "are due to play in front of a sell-out 91,000 crowd at the Bird&rsqu ...

Tags: Events and Attractions, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug