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BMW Agrees To Two-Year Partnership With U.S. Formula E Team Andretti

Published in SportsBusiness Daily Global on 09 / 28 / 16

BMW has formally agreed to a partnership with American Formula E team Andretti. Tuesday's announcement confirmed a widely circulated rumor that BMW was looking to join the electric racing series through a link-up with a team. The partnership with Andretti is an opportunity for the German car manufac...

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Tags: Franchises, Europe, North America

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Q&A With Schalke's Alexander Jobst

Calling Schalke 04 Germany's Chicago Cubs might be taking it a little too far, but the Gelsenkirchen-based football club has not won the league title in close to 60 years and has endured its fair share of heartache. The Royal Blues' last German championship came in '58, five years before the creatio ...

Tags: Franchises, Europe

More Than 3.5M Watch CL Qualifier

German public broadcaster ZDF "recorded more than 3.5 million viewers for its coverage of the Champions League qualifier between Borussia Mönchengladbach and Young Boys," according to Manuel Weis of QUOTENMETER. The game drew 3.69 million viewers on Wednesday evening. The number translated into ...

Tags: Media, Europe

Laver Cup To Debut Next September

The inaugural Laver Cup tennis event that pits a European and World team "against each other" makes its debut in September '17, and top players Roger Federer and Rafael Nadal have "committed to playing for Europe," according to Andrew Friedman of TENNIS.com. The competition will "take place annually ...

Tags: Events and Attractions, Europe

Sepp Blatter Appears Before CAS

Former FIFA President Sepp Blatter appeared before the Court of Arbitration of Sport on Thursday to "appeal against his six-year ban" from football, according to Cecile Mantovani of REUTERS. The 80-year-old, who headed FIFA for 17 years until he resigned in June last year, "was banned from ...

Tags: International Football, Europe

Schalke Embraces Esports Future

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a ...

Tags: Franchises, Europe, United Kingdom

More Than 4M Watch German Cup Match

German public broadcaster ARD "recorded more than 4 million viewers for its DFB-Pokal (German Cup) coverage on Monday," according to Robert Meyer of QUOTENMETER. The game between Borussia Dortmund and Eintracht Trier drew 4.23 million viewers. The number translated into a market share of 14.6%. In t ...

Tags: Media, Europe

Top Clubs Set To Win In New CL Deal

The richest clubs and biggest leagues in Europe "are set to tighten their grip on the Champions League's future format and prize money this week," according to Graham Dunbar of the AP. A deal being prepared by UEFA "should end threats by some elite clubs to break away and form a closed European Supe ...

Tags: International Football, Europe

F1 Bosses Say FIA Acting Inconsistently

Two F1 team bosses are "angry," claiming that the FIA "is acting inconsistently with the governing of track limits," according to GMM. Just before the summer break, leading team chiefs approached FIA Race Dir Charlie Whiting "to plead for a change of heart, with interpretations of the legal limits o ...

Tags: Leagues and Governing Bodies, Europe

China's Spending May No End With LFC

When John Henry bought Liverpool in '10, China’s currency was trading at 6.7 yuan to the dollar and "heading higher," according to Tom Mitchell of the FINANCIAL TIMES. It would eventually peak in early '14 at six yuan to the greenback. It is doubtful that Henry "gave much thought to how many r ...

Tags: Finance, Europe

Bundesliga Opener In Virtual Reality

Fox Sports and NextVR will provide football fans with a unique perspective by producing Friday’s opening match of the '16-17 Bundesliga season in virtual reality. The game between defending German champion Bayern Munich and Werder Bremen will be the first live broadcast of a Bundesliga match t ...

Tags: Media, Europe

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