Featured Story

Close To 1.5 Million Tune In To Watch Klitschko-Jennings Heavyweight Fight On RTL

Published in SportsBusiness Daily Global on 04 / 28 / 15

German free-to-air TV channel RTL "recorded close to 1.5 million viewers for its live broadcast of the heavyweight fight between Wladimir Klitschko and Bryant Jennings," according to Alexander Krei of DWDL. The fight attracted an average of 1.34 million viewers starting at 5:19am on Sunday. Twenty m...

Read More

Tags: Media, Europe

More Stories

08/27/14
Berlin To Unveil Concept For '24 Olympics

Berlin, which last hosted the Olympics in '36, "will unveil its concept" for the 2024 Games on Monday and "will follow up with a city referendum as Germany has still to decide on a bid between Hamburg and the capital for those Games or 2028," according to Karolos Grohmann of REUTERS. Outgoing Berlin ...

Tags: Olympics, Europe

08/27/14
Bild Launches YouTube Channel

Germany's Bild newspaper "will offer its short summaries of Bundesliga games on a dedicated YouTube channel starting immediately," according to Alexander Krei of DWDL. In addition, Bild "launched a recap Bundesliga show this week that takes a look at the previous matchweek." Bild "has been offering ...

Tags: Media, Europe

08/27/14
Rosberg Will Not Face Sanction From FIA

Nico Rosberg will face no further sanction from F1’s stewards "over his crash with Lewis Hamilton in the Belgian Grand Prix," according to Daniel Johnson of the London TELEGRAPH. Both Mercedes F1 Exec Dir Toto Wolff and Rosberg denied Hamilton’s accusation that the German had “deli ...

Tags: Leagues and Governing Bodies, Europe

08/27/14
Nexen Tire Expands Marketing In Europe

South Korea’s smallest tiremaker Nexen Tire Corp. said that "it has stepped up football marketing in Europe as part of its strategy to raise brand equity and sales," according to YONHAP. The company, which recently inked a 1.2T won ($1.17B) deal to build a tire production plant in the Czech Re ...

Tags: Marketing and Sponsorship, Asia, Europe

08/26/14
Sky Deutschland Increases Prices

German pay-TV operator Sky Deutschland "drastically increased its prices for bar and restaurant owners ahead of last weekend's Bundesliga start," according to Alexander Krei of DWDL. A Munich bar owner said that he will have to pay €1,100 ($1,450) per month, which is an increase of €400 ($ ...

Tags: Media, Europe

08/26/14
Bundesliga Draws Top Ratings On Sky

German pay-TV channel Sky Deutschland "attracted an average of 770,000 viewers to its broadcast of the Bundesliga game between Mönchengladbach and Stuttgart on Sunday," according to Alexander Krei of DWDL. The 1-1 draw obtained a "strong" 5% market share in the target demographic 14-49. The day ...

Tags: Media, Europe

08/26/14
Stan Wawrinka Re-Signs With Yonex

Yonex has agreed to re-sign tennis player Stan Wawrinka to a deal that is the "most lucrative contract in the Japanese company’s history," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. A source said that the agreement "covers sneakers, apparel and racket," stretches through '18 and wil ...

Tags: Marketing and Sponsorship, Europe

08/25/14
New AS Roma Stadium To Become Reality

The proposed new stadium of Serie A side AS Roma, "Stadio della Roma," will become a reality after an agreement on the integration of development plans of the project was announced by Rome Mayor Ignazio Marino following a meeting with club President Jim Pallotta, Eurnova CEO Luca Parnasi, club repre ...

Tags: Facilities, Europe

08/25/14
Bundesliga Draws High Ratings On Sky

German pay-TV channel Sky Deutschland "recorded more than satisfying ratings for its broadcast of Saturday's Bundesliga games," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 1.23 million viewers tuned in to watch the opening weekend games starting at 3:30pm. Sky obtained a market s ...

Tags: Media, Europe

08/25/14
Infiniti Seeks Trademark For F1 Bend

Nissan Motor Co.’s Infiniti "is seeking a U.S. trademark for 'Eau Rouge,' the name of a storied Formula One racetrack bend in Belgium," for a potential luxury car that may cost more than $100,000, according to Alex Duff of BLOOMBERG. The application, filed by a Nissan lawyer on Jan. 8, "is sti ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug