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Betting Partners To Invest More Than $23M In Bundesliga Sponsorships

Published in SportsBusiness Daily Global on 08 / 04 / 15

Sports betting providers will reportedly invest more than €21M ($23M) in Bundesliga sponsorships during the '15-16 season, according to Peter Bock of SPONSORs. Bet-at-home "leads the list of Bundesliga betting partners." The company is expected to pay €6M ($6.6M) annually for its shirt spo...

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Tags: Marketing and Sponsorship, Europe

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JBS Looks To Build On CR7 Success

Danish manufacturer JBS Textile Group CEO Michael Alstrup said that Cristiano Ronaldo's pose in underwear "helped open up dozens of export markets" and the company is hoping to build on that success with a range of shirts, according to Annabella Pultz Nielsen of REUTERS. JBS is branching out from it ...

Tags: Marketing and Sponsorship, Europe

Messi Makes Global Headlines

LIONEL MESSI ’s record-breaking goals against La Liga side Sevilla dominated the sports pages around the world Sunday. In Barcelona, Mundo Deportivo titled a double-page spread “Always Messi,” adding that “Leo beat ZARRA ’s record and with 253 goals is now the greates ...

Tags: People and Pop Culture, Europe

Ricci Bitti: No Plans To Alter Davis Cup

Int'l Tennis Federation President Francesco Ricci Bitti said on Saturday that the Davis Cup "has its flaws, but it is still one of sport's great events and there are no plans to radically alter it," according to the AFP. Ricci Bitti said that changes to the Davis Cup "had been considered in the past ...

Tags: Events and Attractions, Europe

France Averaged 9.6 Million Viewers

Following France’s friendly against Sweden on Nov. 18, European research firm Kantar Sport compiled the average audience ratings for the French national team during '14 and "found that the Bleus attracted an average of 9.6 million viewers per match," according to L’EQUIPE. Of the 15 meet ...

Tags: Media, Europe

Report On French Match-Fixing Released

A report from two match delegates of the "allegedly rigged" May 13 match between Ligue 1 side Caen and Ligue 2 side Nîmes “highlights some anomalies, including the lack of pressing and player involvement,” according to EUROSPORT. Published Sunday, the report emphasizes that “ ...

Tags: International Football, Europe

FIFA Report Gets Independent Review

The "small group of people who have seen a secret FIFA report on corruption in the World Cup bidding process will soon grow by at least one," according to Sam Borden of the N.Y. TIMES. Michael Garcia, the head investigator of FIFA’s independent ethics committee, and Hans-Joachim Eckert, the co ...

Tags: Leagues and Governing Bodies, Europe

Rapid Vienna Reports Small Profit

Austrian top flight football club Rapid Vienna "reported a small profit for the '13-14 season," according to the KURIER. The club "released its financial results on Wedneday." According to the report, the club generated €180,000 ($225,000) and "was able to reduce its negative capital" to around ...

Tags: Finance, Europe

Eurosport Consolidates Wintersports Offer

The Eurosport Group signed a long-term agreement with int'l sports marketing company Infront Sports & Media to consolidate its position as the reference channel for wintersports. Eurosport viewers will be able to enjoy comprehensive coverage of wintersports events live on TV and digital until t ...

Tags: Media, Europe

Paris FC, Al-Fahim Reportedly In Talks

French National League side Paris FC “may be in talks” with former Man City and Portsmouth owner Sulaiman Al-Fahim, according to METRO NEWS. Journalists on Canal+’s sport show “Enquêtes de foot” suggested the “man from Dubai is ‘currently in discussio ...

Tags: Franchises, Europe

Close To 10M Watch Int'l Friendly On ARD

German public broadcaster ARD "recorded close to 10 million viewers for its broadcast of the int'l friendly between Germany and Spain on Tuesday," according to Manuel Nunez Sanchez of QUOTENMETER. The game attracted an average audience of 9.98 million viewers. The number translated into a market sha ...

Tags: Media, Europe

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