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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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NBA Signed Sponsor For Mexico Game
The NBA and financial institution BBVA Bancomer have agreed to a partnership that makes the banking group the official presenting partner of the NBA Mexico Game 2012. NBA Mexico Game 2012 presented by BBVA Bancomer will see Mexican-native Gustavo Ayon and the Orlando Magic take on the New Orleans Ho ...
Tags: Marketing and Sponsorship, North America, Europe, NBA
Sauber Is Interested In Schumacher
The Swiss-based Sauber F1 Team "is interested in the services of seven-time world champion MICHAEL SCHUMACHER ," according to Helmut Uhl of BILD. Schumacher's Manager SABINE KEHM said "everything is possible." Sauber F1 Team CEO MONISHA KALTENBORN said, "Of course it is an appealing thoug ...
Tags: People and Pop Culture, Europe
Facility Notes
China, which won all four table tennis Gold Medals at the London Games, plans to set up a table tennis training center in Europe to help develop the sport. England will "most likely" be host to the new venue. England national coach Liu Jiayi said that he and English Table Tennis Association CEO Rich ...
Tags: Facilities, China, Europe
BBL Raises The Bar For Its Clubs
The German Basketball Bundesliga (BBL) "raised the requirements for participating and prospective teams," according to Axel Gaiser of DER WESTEN. At the league conference in Bamberg, Germany, the BBL "decided to drastically increase the Wildcard fee" from €150,000 ($193,500) to €250,000 ($ ...
Cycling Leauge Plans Equity Offer To UCI
Two people familiar with the situation said that the organizers of a proposed 10-race series that Int'l Cycling Union President Pat McQuaid called a "breakaway" league "are working on a plan that would give the sport’s governing body an undisclosed stake," according to Alex Duff of BLOOMBERG. ...
FIS Sells All Sporsoring Packages
The Int'l Ski Federation (FIS) has already "sold all of its sponsoring and marketing packages for its Alpine World Ski Championships," according to KLEINE ZEITUNG. The FIS Alpine World Ski Championships "will be held in Schladming, Austria from Feb. 4-17." In addition, FIS revealed that shoe retaile ...
Tags: Marketing and Sponsorship, Europe
IIHF Decides To Allow Coalition Bids
The Int'l Ice Hockey Federation "decided at a meeting in Tokyo to allow hosting bids of a coalition of two countries for its world championship," according to the DPA. The decision means that the "first obstacle of a host bid from Germany and France for the 2017 IIHF World Championship has been elim ...
Live Bundesliga Games On iPhones
German pay-TV channel Sky Deutschland "upgraded the program of its mobile service Sky Go," according to HORIZONT.net. From now on, Sky subscribers "are able to watch Bundesliga and 2nd Bundesliga games on their iPhones." The only requirement is a WiFi connection. In addition to live games from Germa ...
CAA Signs Agreement With UEFA
UEFA "signed an agreement with a newly created unit of Creative Artists Agency LLP to manage the sale of broadcasting rights to qualifying matches for Euro 2016 and the 2018 World Cup," according to Tariq Panja of BLOOMBERG. UEFA said in a release Monday that CAA Eleven "will handle the sale of the ...
Bundesliga Earns High Ratings
Sunday's Bundesliga matches "obtained top ratings for free-to-air TV channel Sport1 and pay-TV network Sky," according to Fabian Riedner of QUOTENMETER.de. Sport1's recap show "Bundesliga - Der Spieltag" attracted about 220,000 viewers or a "terrific" 1.3% share at 10:30pm CEST. In the marketing rel ...
