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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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12/03/15
Coface Ends Stadium Partnership

Bundesliga side FSV Mainz "is looking for a new stadium partner after credit insurer Coface decided not to renew its contract," according to Kathrin Hartmann of SPONSORs. Coface's contract "is set to expire at the end of the season." The credit insurer has been the club's naming-rights partner for e ...

Tags: Europe, Facilities

12/03/15
ARD, Sky Renew DFB-Pokal Media Rights

German public broadcaster ARD and pay-TV operator Sky Deutschland "have retained the broadcast rights" to the German Cup (DFB-Pokal) starting with the '16-17 season, according to Marc Schmidt of BILD. The new deals, agreed by the German FA (DFB), are said to be worth around €100M ($106M) per se ...

Tags: Media, Europe

12/03/15
DFL To End Centralized Sleeve Marketing

The German Football League (DFL) "has decided to end the centralized marketing of jersey sleeves at the end of the '16-17 Bundesliga season," according to Gabriel Wagner of SPONSORs. The DFL "made the announcement during its member meeting on Wednesday." The ruling "will allow clubs to market the ad ...

Tags: Marketing and Sponsorship, Europe

12/03/15
Hamburg Reports €16.9M Loss For '14-15

Bundesliga side Hamburg SV reported a loss of €16.9M for the '14-15 season, according to the SID. The figure represents the "worst financial result in the club's history." It is Hamburg's "fifth straight loss." Club Exec Chair Dietmar Beiersdorfer: "The HSV has battled relegation in three of th ...

Tags: Finance, Europe

12/03/15
Gary Neville Leaves Sky For Valencia

Former ManU defender Gary Neville's appointment as Valencia head coach sees him "leave Sky Sports with immediate effect," according to Liam Corless of the London DAILY MIRROR. Neville agreed to take charge of the La Liga club until the end of the season. He joined the Sky Sports team in '11 and ...

Tags: Media, Europe, United Kingdom

12/03/15
Rossignol Launches New Apparel Business

Winter sports equipment manufacturer Rossignol Group, with its brand Rossignol, introduced the new Rossignol Apparel lines, and appointed Alessandro Locatelli as CEO of its plans in the sportswear scene. The mission is to expand the appeal of the F ...

Tags: Marketing and Sponsorship, Europe

12/03/15
FIFA Reform Proposals To Pull U-Turn

FIFA execs "may face fixed terms of office and tougher checks following a U-turn on proposals about how the organisation is run," according to Richard Conway of the BBC. A "raft of other reforms will be discussed at a two-day meeting" of FIFA's exec committee in Zurich. Initially, committee rec ...

Tags: International Football, Europe

12/03/15
IAAF President Coe Grilled By MPs

IAAF President Sebastian Coe said that athletics "will not have a future as a sport unless it can re-establish its credibility after a series of doping scandals," according to Kate Allen of the FINANCIAL TIMES. Coe, who became IAAF president in August, told a committee of MPs that the sport’s ...

Tags: Leagues and Governing Bodies, Europe

12/03/15
Budapest Rejects Referendum On 2024 Bid

Budapest's city council on Wednesday "rejected a proposal for a referendum on its bid to host the 2024 Olympic Games, leaving the way clear for its candidacy to go ahead," according to Marton Dunai of REUTERS. Budapest is one of four candidate cities, along with L.A., Rome and Paris, "still bidding ...

Tags: Olympics, Europe

12/01/15
DEL In Talks To Renew Partnership Deals

The German Hockey League's (DEL) "contracts with media partners ServusTV and main sponsor X-Tip are set to expire at the end of the season," according to Nils Lehnebach of SPONSORs. There are no indications that the league "will extend either contract in the near future." As a result, the DEL inform ...

Tags: Marketing and Sponsorship, Europe

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