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MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

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Tags: Marketing and Sponsorship, Europe, North America

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Baku 2015 Signs Deal With L'Equipe 21

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Tags: Media, Europe

U.S. GP With Average Ratings On RTL

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Tags: Media, Europe

Societe Generale Partners With SCC Rugby

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Tags: Marketing and Sponsorship, Europe, Asia

UEFA Will Not Pay Taxes For Euro 2016

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Tags: Finance, Europe

France's CSA To Limit Use Of 'Sport Clips'

France's Superior Council of Audiovisual (CSA) has "taken a step backward," with the adoption of a new ruling on the right to broadcast sport clips, according to L'EQUIPE. The laws of broadcasting practices that allowed for the broadcasting of sport clips on mono-disciplinary shows (such as Té ...

Tags: Media, Europe

NBA Launches 'NBA Sundays' In EMEA

The NBA announced the launch of the “NBA Sundays” marketing campaign that will see customized branding around specially selected games on Sunday evenings (local time in Europe, Middle East and Africa) during the '14-15 regular season. Running across broadcast, digital, print and social m ...

Tags: Marketing and Sponsorship, Europe, Middle East, Africa

Eurosport Interested In Top 14 Rights

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Alka Named Sponsor Of Danish League

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Tags: Marketing and Sponsorship, Europe

Sochaux Owner Hopes To Sell Club By January

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Tags: Franchises, Europe

TF1 Reports Ad Revenue Up

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