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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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12/09/13
Austrian Football Bundesliga Loses Fans

Austria's top flight football league, the tipp3 Bundesliga, has revealed "decreasing attendance numbers for the sixth consecutive season," according to the KURIER. The Bundesliga's attendance numbers "have been declining" since the '07-08 season. During the current season, the league attracted an av ...

Tags: Leagues and Governing Bodies, Europe

12/09/13
Davis Cup Match Virtually Sold Out

The Davis Cup first-round matchup between Germany and Spain, which will take place in Frankfurt between Jan. 31-Feb. 2, "has been virtually sold out," according to the SID. The German Tennis Federation (DTB) announced on Thursday that "only a limited number of tickets are still available." The DTB s ...

Tags: Events and Attractions, Europe

12/09/13
Winter Sports Tops ARD Ratings

German public broadcaster ARD "recorded very strong ratings for its winter sports broadcasts on Saturday," according to David Grzeschik of QUOTENMETER. The "day's highest-rated event was the biathlon World Cup," which attracted 3.19 million viewers starting at 2:30pm German time. The number translat ...

Tags: Media, Europe

12/09/13
RFU Chief Trying To Save Euro Cup

Rugby Football Union CEO Ian Ritchie is "making another push to salvage a six-country European Cup for next season," according to Paul Rees of the London GUARDIAN. He fears that "some unions will go into financial meltdown" if the English clubs find a permanent way of occupying the nine weekends tak ...

Tags: Events and Attractions, United Kingdom, Europe

12/06/13
German Cup Nets Top Rating On ARD

German public broadcaster ARD "recorded Wednesday's top ratings with its broadcast of the DFB-Pokal (German Cup) match between Bayern Munich and FC Augsburg," according to Manuel Weis of QUOTENMETER. A total of 7.14 million viewers tuned in to watch the game starting at 8:30pm. The number equaled a ...

Tags: Media, Europe

12/06/13
Sky Acquires Shares In Sport1

German pay-TV operator Sky Deutschland "has taken over production company Plazamedia and aquired stakes in Sport1 and Constantin Sport Marketing," according to Uwe Mantel of DWDL. Sky, which is by far the biggest customer of the sports production company, now "has completed the takeover of Plazamedi ...

Tags: Media, Europe

12/06/13
Sat.1 Extends Super Bowl Broadcast Deal

German free-to-air TV channel Sat.1 "has extended its Super Bowl broadcast rights deal through '15," according to Timo Nöthling of QUOTENMETER. Sat.1, which aired Super Bowl XLVI in '12 and Super Bowl XLVII in Germany in February, "will show the upcoming two Super Bowls from New York/New Jersey ...

Tags: Media, Europe

12/06/13
Bundesliga Reconsiders Goal-Line System

The "phantom goal" of Bayer Leverkusen striker Stefan Kießling forced Bundesliga officials to reconsider goal-line technology and "could accelerate its introduction," according to the SID. The 36 clubs of the Bundesliga and 2nd Bundesliga "will make a fundamental decision on the issue during t ...

Tags: International Football, Europe

12/05/13
Cologne, Dusseldorf Bid On Winter Game

German Hockey League (DEL) clubs Cologne Sharks and Dusseldorf EG "have submitted bids to the second DEL Winter Game in Jan. '15," according to DER TAGESSPIEGEL. While Cologne "plans to host the Winter Game at the Veltins Arena, which is the home of football Bundesliga club FC Schalke, Dusseldorf wa ...

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12/05/13
F1, Formula E Calendars Released

Races in New Jersey, Mexico and South Korea "were dropped" from F1's official '14 calendar on Wednesday, with the season remaining at 19 races instead of a record 22, according to Alan Baldwin of REUTERS. New Jersey's Grand Prix of the America, with New York's skyscraper skyline as a backdrop, "had ...

Tags: Events and Attractions, Europe

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