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AIU Decides To Add American Football To National University Games Schedule

Published in SportsBusiness Daily Global on 03 / 30 / 15

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

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Tags: Leagues and Governing Bodies, India, North America

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Athletics Event Hits Coverage Milestone

The 22nd European Athletics Championships in Zurich has crossed the milestone of 1,000 hours of expected live TV coverage, with 35 int'l broadcasters from across Europe expressing intentions to televise the biggest athletics event of the year. According to the current broadcast intentions provided b ...

Tags: Media, Europe

ZDF Draws Average Ratings On Sunday

German public broadcaster ZDF "recorded average ratings for its sports broadcasts on Sunday afternoon," according to Alexander Krei of DWDL. The most watched program was the summary of the women's summer biathlon, which attracted 1.45 million viewers starting at 4:45pm. The number translated into a ...

Tags: Media, Europe

Executive Transactions

Bundesliga side Borussia Dortmund has agreed to extend the contract of CEO HANS-JOACHIM WATZKE until Dec. 31, 2019. Watzke’s current contract was due to expire on Dec. 31, 2016. Watzke will continue to maintain overall responsibility for the strategic development of the parent company as wel ...

Tags: People and Pop Culture, Europe

Infront Distributes Rights For Super Match

Infront Sports & Media is handling the int'l media rights distribution for the upcoming Super Match friendly football game scheduled between Real Madrid and Serie A side Fiorentina on Saturday at the National Stadium in Warsaw, Poland. The agreement was signed with PSP Polish Sport Promotion, th ...

Tags: Media, Europe

DFL Expects $335M From Int'l TV Rights

German Football League (DFL) CEO Christian Seifert "is expecting drastically higher income from int'l TV rights," according to Joachim Hofer of the SID. Seifert said that the medium-term goal is generating €200M-€250M ($268M-$335M) per season. The Bundesliga currently makes €70M ($94M ...

Tags: Leagues and Governing Bodies, Europe

Sport1 Acquires Media Rights For CHL

German sports network Sport1 has acquired the broadcast rights for the Champions Hockey League, which will kick off on Aug. 21. Sport1 purchased the exclusive media rights for the new European club hockey competition for Germany from the sportsman media group for the inaugural '14-15 season. The spo ...

Tags: Media, Europe

Puma Confirms Interest In Dortmund

Puma CEO Björn Gulden confirmed the company's interest "in entering a strategic partnership with Borussia Dortmund," according to REUTERS. Gulden said in an interview, "It's a possibility." There "have been rumors that Puma wants to purchase a stake in Germany's only publicly traded club" since ...

Tags: Franchises, Europe

Polish FA Chair Claims Celtic Ignored Calls

Polish FA Chair Zbigniew Boniek said that Scottish Premiership side Celtic "hid" from calls and emails from Legia Warsaw about the "ineligible player that cost the Polish club their place in the Champions League," according to Oliver Todd of the London DAILY MAIL. Celtic was "gifted a place in ...

Tags: International Football, Europe

Marketplace Roundup

Puma released a TV ad featuring Usain Bolt in a hot tub "to launch its new brand platform." The ad is called "calling all troublemakers" and was created by JWT New York. The spot is part of Puma’s new "forever faster" brand platform. In addition to Bolt, the new TV ad "features the footba ...

Tags: Marketing and Sponsorship, Europe

Botafogo Unable To Pay Player Salaries

Brasileiro side Botafogo "is in crisis, unable to pay its players" after debts totaling more than 700M reais ($307M) led authorities "to freeze its accounts," according to Tariq Panja of BLOOMBERG. The Rio de Janeiro-based team "hasn’t paid some players in more than three months." Accounts sho ...

Tags: Franchises, Europe

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