Featured Story

Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

Read More

Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

More Stories

Red Bull Founder Buys Salzburgring

Red Bull Founder Dietrich Mateschitz "will buy a second racetrack in Austria," according to Michael Pichler of the KRONEN ZEITUNG. After buying the track in Spielberg -- now known as Red Bull Ring -- Mateschitz will purchase the Salzburgring through his company Distribution & Marketing GmbH. The ...

Tags: Facilities, Europe

Schalke To Open Offices In U.S., China

Bundesliga club Schalke "is planning to open permanent representations in the U.S. and China in '16," according Manfred Hendriock of WAZ. Schalke Marketing Dir Alexander Jobst said that the club will become the second German team after Bayern Munich to open a representation in the U.S. In comparison ...

Tags: Franchises, Europe

Paris 2024 Bid Secures $2M Sponsorship

Leaders of the Paris bid for the 2024 Olympics secured a €2M ($2.2M) sponsorship deal Thursday "with the operator of France's national lottery," according to Samuel Petrequin of the AP. Francaise des Jeux "became the first company to support the bid," which is competing with Budapest, Rome and ...

Tags: Olympics, Europe

Haas: Cost Cap Better Late Than Never

The news that F1 agreed to cap the cost of engines and assured all teams will be supplied going forward is something that should have happened a long time ago, according to Gene Haas. The owner of the Haas F1 Team, which will make its debut at the Australian Grand Prix in March, told SBD Global that ...

Tags: Franchises, Europe, North America

Seifert Warns Of High Expectations

German Football League (DFL) CEO Christian Seifert "has warned of high expectations for the Bundesliga's upcoming media rights tender," according KICKER. Seifert: "We shouldn't rock the Bundesliga only to chase after phantom revenue. Solidarity is a trademark of German football and no one wants this ...

Tags: Leagues and Governing Bodies, Europe

DHB President Calls For Outdoor Games

German Handball Federation (DHB) President Andreas Michelmann "is calling for outdoor games," according to Henning Eberhardt of SPONSORs. Michelmann said that even Bundesliga games "could be played outdoors here and there." He mentioned Stuttgart's Schlosspark, in front of Berlin's central station, ...

Tags: Events and Attractions, Europe

ManU Would Lose 50% Of Martial Transfer Profit

French Ligue 1 side AS Monaco stands to receive a "huge sell-on fee" if ManU offloads Anthony Martial before the close of the '18 summer transfer window, according to James Ducker of the LONDON TIMES. Details leaked this week of the transfer agreement between Monaco and ManU for Martial reveal the " ...

Tags: Finance, Europe

German FA Backs Infantino

The German FA (DFB) said on Wednesday that "it was backing FIFA presidential candidate Gianni Infantino in his bid to lead global football out of its current crisis," according to Karolos Grohmann of REUTERS. The Swiss general secretary of UEFA "is one of five candidates for the Feb. 26 election." T ...

Tags: International Football, Europe

Marketplace Roundup

Asics will supply technical running shoes to Team Sky during '16 as official supplier of trainers in a year-long partnership ( Team Sky ). ... German Hockey League (DEL) club EHC Red Bull Munich agreed to a new partnership with regional transport company S-Bahn Munich ( Red Bull Munich ). ...

Tags: Marketing and Sponsorship, Europe

Handball Game Draws More Than 4M

German public broadcaster ARD "recorded more than 4 million viewers for its broadcast of Germany's second game at the 2016 Men's EHF European Championships," according to Manuel Nunez Sanchez of QUOTENMETER. The handball matchup between Germany and Sweden, which started at 8:30pm, drew 3.07 million ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug