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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Whistleblower Helps Swiss FIFA Investigation

The Swiss attorney general's office said on Thursday that an "important witness has offered information to help criminal proceedings against" long-time FIFA President Sepp Blatter, according to Homewood & Koltrowitz of REUTERS. Spokesperson Andre Marty said in an interview with German TV program ...

Tags: International Football, Europe

DEL, Deutsche Telekom Sign Media Deal

German telecom Deutsche Telekom will become the German Hockey League's (DEL) new media partner after it acquired the league's rights for the next four seasons starting with the '16-17 season. The agreement includes all media rights and includes a one-sided option for an additional four years. DEL CE ...

Tags: Media, Europe

Bundesliga Reports Record Revenue

The 18 Bundesliga clubs generated €2.62B ($2.84B) during the '14-15 season. It is the league's 11th revenue record in a row. In comparison to '13-14, the revenue increased by 7% or €176M ($190M). German Football League (DFL) CEO Christian Seifert announced these figures during the presenta ...

Tags: Finance, Europe

Bayern Signs Deal With Doha Airport

Bayern Munich "signed a new sponsorship deal with Hamad Int'l Airport in Doha, Qatar," according to Nils Lehnebach of BILD. The deal with the airport "will reportedly run for seven years." The airport will become a second-tier platinum partner of the club. Those type of partnerships "have an estimat ...

Tags: Marketing and Sponsorship, Europe, Middle East

Champagne Courts European Support

FIFA presidential candidate Jérôme Champagne said that as head of football's governing body he would "seek to move" the 2022 Qatar World Cup from November-December to late European spring -- a step "that would please European associations by averting disruption of their season," ac ...

Tags: International Football, Europe

Formula E Going Virtual To Engage Fans

Formula E is looking for new ways to engage fans on and off the track and it believes virtual racing could be the answer. The electric racing series held its first "Race Off" event on Saturday, featuring drivers Bruno Senna and Nicolas Prost. The event, which was held at London’s Gfinity Arena ...

Tags: Leagues and Governing Bodies, Europe, United Kingdom

DTM, ARD Renew Broadcast Rights Deal

The races of the German Touring Car Championship (DTM) "will continue to air on German public broadcaster ARD," according to Frieder Schilling of SPONSORs. DTM rights holder ITR renewed its contract with ARD for the next two seasons. ARD will broadcast all DTM races live and exclusive over the right ...

Tags: Media, Europe

GMs Propose Matchday Over Christmas

Bundesliga GMs "have proposed scheduling a matchday over Christmas similar to what the English Premier League does," according to Henning Eberhardt of SPONSORs. Regarding a "Boxing Day" gameday on Dec. 26, Borussia Mönchengladbach GM Max Eberl said, "Why not? But it's important to me that we do ...

Tags: Leagues and Governing Bodies, Europe

Formula E Wants To Race In Berlin

Formula E is planning to move the Berlin ePrix from the Tempelhof Airport to the streets of the German capital. The decommissioned airport, which hosted the inaugural event last May, will not be available this year after Germany’s government decided to use the facility’s hangars as tem ...

Tags: Events and Attractions, Europe

Cologne Plans To Play Games Overseas

Bundesliga side FC Cologne "is planning an overseas trip following the completion of the season," according to Gabriel Wagner of SPONSORs. Cologne Managing Dir Alexander Wehrle said, "We expect to play exhibition games in one of our core markets after the season. We have to think more globally." It ...

Tags: Franchises, Europe

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