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Biathlon World Cup Event In Canada Draws More Than 4.5 Million On ZDF

Published in SportsBusiness Daily Global on 02 / 08 / 16

German public broadcaster ZDF "drew more than 4.5 million viewers for its biathlon coverage on Thursday," according to Kevin Kyburz of QUOTENMETER. The event from Calgary, Canada, obtained a 15.6% market share as 4.51 million viewers tuned in at 7:15pm. In the target demographic 14-49, the men's 10k...

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