Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

11/13/14
Puma, Austria Extend Partnership

Puma and the Austrian Football Federation (ÖFB) have extended their partnership, a relationship that has been in place for 40 years. Puma and the ÖFB will continue to work together through a new long-term period. The new agreement sees Puma providing the official playing kits for all assoc ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Parma Takeover Talks Reportedly Stall

Albanian oil tycoon Rezart Taci’s Parma takeover "is reportedly not progressing," after his first offer "failed to meet Tommaso Ghirardi’s valuation of the club," according to FOOTBALL ITALIA. The Albanian "has been increasingly reported this week as in talks with Ghirardi over buying a ...

Tags: Franchises, Europe

11/13/14
ServusTV Signs On As Game Sponsor

Austrian free-to-air TV channel ServusTV has signed on as the main sponsor of the German Hockey League (DEL) Winter Game on Jan. 10. The league's second outdoor game will feature rivals Dusseldorf EG and Cologne Sharks and will take place at the 54,500-seat Esprit Arena in Dusseldorf. The sold-out g ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Bayern, Global Premer Soccer Team Up

Bayern Munich announced a partnership with Global Premier Soccer, one of the largest youth football organizations in the U.S. The partnership will allow the Bundesliga club, which recently opened a N.Y. office to further expand its footprint in the country, to bring elements of its own youth ac ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Baku 2015 Partners With Motorola

Baku 2015 European Games has teamed up with Motorola Solutions as the Official Radio Communications Supporter of next year’s historic sporting event. As part of the agreement, Motorola Solutions, a leading provider of mission-critical communication solutions and services for public safety and ...

Tags: Marketing and Sponsorship, Europe

11/13/14
Movistar Extends Deal With Spanish Team

Movistar, which has been the main sponsor of the Spanish national team since the Euro 2012 championship in Poland and Ukraine, "has extended its sponsorship to cover the period up to and including the Euro 2016 Championship in France." The new two-year deal "was announced by Telefónica Presid ...

Tags: Marketing and Sponsorship, Europe

11/13/14
France Is Top Exporter Of Football Talent

The latest report from the CIES Football Observatory shows France has "now overtaken Brazil (112 players) to become the country with the most expatriate players," according to LE MAG EUROSPORT. 113 French players are currently playing outside France in one of the four Europeans leagues. Ar ...

Tags: International Football, Europe

11/13/14
Lufthansa To Continue As DFB Partner

Lufthansa extended its partnership with the German FA (DFB) until '18 and will remain an official partner of the DFB. As the official carrier, Lufthansa flies the players, trainers, staff and delegation members of the DFB team to all of their int'l matches and tournaments. The national team will tra ...

Tags: Marketing and Sponsorship, Europe

11/12/14
3rd League Generates Record Revenue

Germany's 3rd League "generated record revenue" during the '13-14 season, according to the SID. The league's clubs generated more than €165M in total revenue and "for the first time in its six-year history the league made a profit." It means that each of the 20 clubs generated an average of &eu ...

Tags: Finance, Europe

11/12/14
Aue Unveils Rendering Of New Stadium

Second Bundesliga side Erzgebirge Aue "has unveiled a first rendering of its proposed new stadium," according to Sören Fiedler of BILD. The rendering "was released on Monday morning." The new stadium will have a reported price tag of €17.3M ($21.6M). Construction "is scheduled to start in ...

Tags: Facilities, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug