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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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SpoBiS: Eurosport, BBC Agree To Deal

Eurosport’s parent company Discovery Communications has agreed to sublicense some of its U.K. Olympic broadcast rights for ’22 and ’24 to the BBC. Eurosport CEO Peter Hutton announced the channel’s first Olympic sublicense deal at SpoBiS conference in Dusseldorf, Germany, o ...

Tags: Events and Attractions, Europe

Swiss Proposals For Olympics Multiply

A new Swiss bid for the 2026 Winter Olympics "has emerged from a Bern committee proposing multiple sites for the Games," according to THE LOCAL. Several Swiss newspapers reported on Sunday on the proposal, "which would see competitions in Bern and Basel, as well as in the Swiss Alps in the cantons o ...

Tags: Olympics, Europe

Infantino Not Interested In A Deal

It is “now or never” for FIFA to rescue its tarnished brand, according to FIFA presidential hopeful Gianni Infantino, who on Monday dismissed suggestions that he would strike a backroom deal to allow rival Sheikh Salman bin Ebrahim al Khalifa to become FIFA president. Infantino, one of ...

Tags: International Football, Europe, United Kingdom

SpoBiS: Chicharito Takes Bayer Global

Bundesliga club Bayer Leverkusen is expanding its global footprint by riding the coattails of Mexican striker Javier “Chicharito” Hernandez to open up the Latin American and South American markets. The club is using the player's popularity in the regions as a building block for its inter ...

Tags: Events and Attractions, Europe

SpoBiS: Independent Sports Journalism

Independent sports journalism will become more and more important in the future, according to Alfred Draxler , the editor-in-chief of Sport Bild. Draxler believes the need will increase as consumers and readers have an increasingly hard time navigating through the media jungle. “There’s ...

Tags: Events and Attractions, Europe

F1 Bosses Head To Milan Summit

Formula 1 bosses will discuss the '17 rules "once more in a meeting hosted by Pirelli in Milan on Tuesday," according to Adam Cooper of AUTO WEEK. The informal meeting "was originally supposed to be for drivers to express their thoughts on the future direction of Formula One tires." However, the day ...

Tags: Leagues and Governing Bodies, Europe

Handball Euro Draws More Than 5.5M

German public broadcaster ARD "recorded more than five-and-a-half million viewers to its broadcast of the handball game between Germany and Denmark on Wednesday," according to Sidney Schering of QUOTENMETER. The team's final group stage game at the 2016 EHF Men's Handball Championship drew 5.61 mill ...

Tags: Media, Europe

Hangin' With ... Gene Haas

GENE HAAS is the founder and owner of the Haas F1 Team. The team will give its debut when the new F1 season kicks off in Australia on March 20. Haas, who is also co-owner of NASCAR team Stewart-Haas Racing, hopes his involvement in the global racing series will increase the market share of its mac ...

Tags: People and Pop Culture, Europe

Global Markets ‘Critical’ For NHL Success

The NHL’s Carolina Hurricanes are looking outside North America for talent and new business opportunities, according to Ron Francis. Francis, who is in his second season as the team’s GM, said it is important to the organization’s success to be on top of hockey’s global devel ...

Tags: Franchises, Europe

DFL Needs To Double Revenue By '25

The German Football League (DFL) "believes the Bundesliga needs to double its revenue over the next 10 years to stay competitive," according to Thomas Schmitt of HANDELSBLATT. The most goals per game, the highest attendance and the 11th revenue record in a row, that is the resume of the '14-15 Bunde ...

Tags: Finance, Europe

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