Featured Story

DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

Read More

Tags: Marketing and Sponsorship, Europe, China, North America

More Stories

10/13/15
Close To 14M Watch Euro 2016 Qualifier

German free-to-air TV channel RTL "recorded an average of 13.84 million viewers during the second half of the Euro 2016 qualifier between Germany and Georgia," according to Manuel Weis of QUOTENMETER. The number translated into a market share of 43.3%, along with 45.2% in the target demographic 14-4 ...

Tags: Media, Europe

10/13/15
Stuttgart Reports First Profit Since '11

Bundesliga side VfB Stuttgart "recorded its first profit since '11 during the previous fiscal year," according to the DPA. The club on Sunday announced that it generated a profit of €897,842.91 in '14. In '13, the club reported a loss of around €3.1M. In '12, the loss was about €9.7M. ...

Tags: Finance, Europe

10/12/15
Broadcasters 'Paying Record Prices' For Sport

Sports media agencies sit between events and the broadcasters, "slicing and packaging thousands of hours of footage and auctioning the bundles to the highest bidder in each country," according to Moore & Massoudi of the FINANCIAL TIMES. Broadcasters are "paying record prices for sport," because ...

Tags: Media, Europe

10/12/15
Red Bull Will Not Rule Out '16 Renault Partnership

Red Bull has "not ruled out continuing with Renault as their engine supplier next season despite the breakdown of their relationship," according to Andrew Benson of the BBC. Red Bull is without an engine partner for '16 after "all-but finalizing a split from Renault but failing to secure an alternat ...

Tags: Franchises, Europe

10/12/15
Liberty Global Goes For Youth In YouTube Investment

It "may sound like a punchline," but Liberty Global invested £7M ($10.7M) in a football channel with no football, according to Malcolm Moore of the FINANCIAL TIMES. Copa90 has been broadcasting on YouTube "for three years," but instead of showing matches, the channel specializes in "brash ...

Tags: Media, Europe

10/09/15
Leaders: La Liga Looking At Asia

La Liga needs to follow the English Premier League in heavily promoting its brand in Asia amid the introduction of new rules which will see the pooling of collective broadcast rights in Spain, according to a senior exec of Barcelona. Barcelona and Real Madrid will be stopped from negotiating individ ...

Tags: International Football, United Kingdom, Europe

10/09/15
Formula One Closer To Finding New Owner

The sale of Formula 1 is "nearing the finishing line" as a U.S.-Qatari consortium "closes in on a deal" valuing the motor racing company at $8.5B, according to Moore & Massoudi of the FINANCIAL TIMES. NFL Miami Dolphins Owner Stephen Ross, who heads the consortium, and CVC, the private equity gr ...

Tags: Finance, Europe

10/09/15
NFL Wants Rugby Players

Members of the England rugby team "have caught the attention of NFL scouts interested in discussing a switch to the hugely lucrative world of American football," according to Matt Lawton of the London DAILY MAIL. London-born U.K. Ambassador for the NFL and former N.Y. Giants player Osi Umenyiora has ...

Tags: Leagues and Governing Bodies, Europe

10/09/15
Sponsors Risk Global Standing

The furor surrounding FIFA President Sep Blatter and investigations into corruption at the organizing body for the World Cup is “one ball that will not be kicked into the long grass,” according to Nick Fox of MANAGEMENT TODAY. As “the scandal snowballs” various stakeholders i ...

Tags: Marketing and Sponsorship, Europe

10/09/15
Serie A Lazio Partners With Renault

Serie A side Lazio announced "Renault as a premium sponsor," according to SOCCEREX. The French car company's Rome dealership has provided the Italian club with "three vehicles to use" throughout the '15-16 season. Renault's sponsorship package includes "pitch-side advertising at Lazio's Stadio Olimp ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug