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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Super Bowl 50 Sets New Ratings Record

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Tags: Media, Europe

Bridgestone Ups Its Golf Sponsorship

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SpoBiS: Microsoft Pushes Into Sports

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Tags: Europe, Marketing and Sponsorship

Hamburg Finds New Investors

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Tags: Finance, Europe

UEC: UCI Needs Fast Action In Motorized Doping

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Tags: Leagues and Governing Bodies, Europe

Blatter To Be Blocked From FIFA Congress

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Tags: International Football, Europe

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Tags: Media, Europe, Australia

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Tags: Events and Attractions, Europe

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