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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Bayern, Red Bull To Re-Open Arena Talks

Bundesliga champion Bayern Munich and Austria energy drink producer Red Bull "have re-opened discussions about a new multi-purpose arena in Munich," according to SPORT BILD. Bayern Munich President Uli Hoeneß: "We'd like to have an arena for 10,000 to 12,000 spectators." The club's basketball ...

Tags: Facilities, Europe

IAAF Issues Guidelines To Athletes

Track and field governing body IAAF said that Russian athletes "must prove they are clean before they can return to international competition," according to the BBC. Russians "are banned from competing by the IAAF because of widespread state-sponsored doping in their country." Now it has issued guid ...

Tags: Leagues and Governing Bodies, Europe

Eurosport Unveils Olympics Logo

New Year’s Day did not only mark the beginning of '17 for Eurosport but also the official start of its Olympic journey. The pan-European sports network, a division of U.S. company Discovery Communications, celebrated the moment by unveiling a ...

Tags: Olympics, Europe

Year In Review: Europe

The sale of Formula 1 to U.S. media company Liberty Media has led to a number of speculations and rumors about the racing series’ future. Liberty Media, whose chair is billionaire John Malone, took control of the global racing circuit through a deal valued at $8B. The September announcement le ...

Tags: Year End, Europe

Youth Players Being Left Behind

Children as young as 10 are being "frozen out of the football academy system because of exorbitant compensation fees placed over their heads by controversial youth development rules," according to Sam Dean of the London TELEGRAPH. In a series of cases, children and teenagers are "finding themselves ...

Tags: International Football, Europe

Bundesliga Awards Int'l Broadcast Rights

The German Football League (DFL) has awarded int’l Bundesliga broadcast rights for German-speaking territories in Europe to Sky, Eurosport and Perform, starting with the '17-18 campaign. The league decided to stick with its new domestic media ...

Tags: Media, Europe

Salzburg With Loss, Rapid With Profit

Austrian top-tier football club Red Bull Salzburg "has for the first time since the takeover by the energy drink producer reported a loss at the end of the season," according to Michael Fiala of 90MINUTEN.at. League rivals Sturm Graz and Austria Vienna also finished the '15-16 season with a loss. Ra ...

Tags: Finance, Europe

Investor Offers Another $52M To 1860

Second Bundesliga club 1860 Munich "will receive fresh capital from its Jordanian investor," according to Armin Gibis of the Munich MERKUR. Businessman Hasan Ismaik said at a fan club event that he granted investments of more than €50M ($52M) last week. The figure represents the total investmen ...

Tags: Franchises, Europe

Australia's NBL Set To Expand In '18

Australian National Basketball League Owner Larry Kestelman "has revealed the league will expand in 2018, stating his desire for the addition of at least three teams, potentially one in China," according to Matt Logue of the Sydney DAILY TELEGRAPH. Calls for expansion "have grown louder on the back ...

Tags: Leagues and Governing Bodies, Europe

DTM Unveils 18-Race Calendar For '17

The German Touring Car Championship (DTM) "has released its '17 season schedule," according to the SID. The new calendar includes 18 races from May 6 until Oct. 15. The series will make four stops outside of Germany: Hungaroring (Hungary), Moscow Raceway (Russia), Zandvoort (Netherlands) and Spielbe ...

Tags: Events and Attractions, Europe

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