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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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10/26/16
FIFA Fines Spanish FA For Rules Violations

FIFA fined the Spanish Football Federation (RFEF) "for breaking rules governing the international transfer and registration of minors by allowing Atlético and Real Madrid to sign underage players from other countries," according to Adriana Garcia of REUTERS. In January, FIFA banned the Madrid ...

Tags: International Football, Europe

10/26/16
Adidas To End German Anti-Doping Support

German sportswear compnay adidas "is ending its financial support for the country’s anti-doping agency NADA at the end of the year," according to VANGUARD. Company spokesperson Oliver Brueggen said that it had informed NADA "early in the year it would not be extending the sponsoring contract b ...

Tags: Marketing and Sponsorship, Europe

10/26/16
Inter Plans To Stop Losing Money

Related Story: Inter Moving Toward EPL Model One of Europe’s "most storied football teams" said that it has a plan to turn a €140M ($152M) deficit into a profit, "and fast," according to Tariq Panja of BLOOMBERG. If Inter Milan, an 18-time national champion and wi ...

Tags: Finance, Europe

10/25/16
More Than 4M Watch USGP On RTL

German free-to-air TV channel RTL "drew more than 4 million viewers for its broadcast of Sunday's U.S. F1 Grand Prix," according to Alexander Krei of DWDL. The channel attracted 4.34 million viewers for the race starting at 9pm. The figure translated into a market share of 13.4%. In the target demog ...

Tags: Media, Europe

10/25/16
IAAF President Cleared By Ethics Board

The IAAF's Ethics Board has backed IAAF President Sebastian Coe after he "denied discussing rumors that Qatari officials had been paying bribes in a bid to secure hosting rights for the 2017 world championships," according to Mitch Phillips of REUTERS. The board said on Monday that "it had found no ...

Tags: Leagues and Governing Bodies, Europe, Middle East

10/24/16
Kiev Almost Ready To Host CL Final

UEFA President Aleksander Ceferin said that Kiev's Olympic stadium "is nearly prepared to host the 2018 Champions League final," according to XINHUA. Ceferin: "As always, there is some renovation work, but the stadium is almost ready." Ceferin said that apart from the Champions League final in May ' ...

Tags: Facilities, Europe

10/24/16
Clubs 'Justified' In Examining Atlantic League

Danish football league CEO Claus Thomsen "believes teams like FC Copenhagen are justified in studying the prospect of a cross-border Atlantic League in response to recent changes to the Champions League," according to Brian Homewood of REUTERS. Thomsen said that it was "responsible management" for t ...

Tags: International Football, Europe

10/24/16
HBL Club Exec Calls For More TV Content

The Handball Bundesliga (HBL) "is currently negotiating a new TV deal," with club exec Thorsten Storm "hoping that all league games will be broadcast live," according to Gabriel Wagner of SPONSORs. The new media rights deal, starting with the '17-18 season, is expected to be finalized this fall. How ...

Tags: Media, Europe

10/24/16
Lieferando.de Expands Sponsorship Deals

German online food delivery service Lieferando.de has expanded its football sponsorship and signed deals with nine Bundesliga and 2nd Bundesliga clubs. The sponsorship package, which was brokered by Lagardère Sports, will provide Lieferando.de with ad space on LED signage at all clubs. In t ...

Tags: Marketing and Sponsorship, Europe

10/24/16
Innsbruck Has 'Excellent Chance' On '26

A top IOC official said that Innsbruck "would have 'an excellent chance' of hosting the 2026 Winter Olympics if the Austrian city decides to bid" for the Games, according to Eric Willemsen of the AP. IOC exec board member Gian Franco Kasper said that Innsbruck would need to join with other cities -- ...

Tags: Olympics, Europe

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