Upcoming Conferences and Events

Featured Story

Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

Read More

Tags: Europe, Media

More Stories

01/15/16
Freiburg To Drop Nike For Hummel

Second Bundesliga side SC Freiburg "will switch kit suppliers" with the start of the '16-17 season, according to Henning Eberhardt of SPONSORs. The club will reportedly drop Nike at the end of the '15-16 season after it signed a new deal with Danish brand Hummel. The contract with Hummel is expected ...

Tags: Marketing and Sponsorship, Europe

01/15/16
NBA To Look At Paris For Int'l Games

NBA Commissioner Adam Silver said that Paris "could be the next destination for an international NBA game," according to Ian Harrison of the AP. Speaking before the Toronto Raptors and Orlando Magic played in London on Thursday, Silver said he had just "emerged from a meeting with executives of AEG, ...

Tags: Events and Attractions, Europe

01/14/16
BBL Intends To Increase League's Reach

Basketball Bundesliga (BBL) Managing Dir Stefan Holz "plans to increase the league's reach," according to Gabriel Wagner of SPONSORs. Holz: "We want to turn the 2.8 million highly interested BBL fans into 4 million highly interested BBL fans by 2020." Increasing the league's fan base will help BBL i ...

Tags: Leagues and Governing Bodies, Europe

01/14/16
Asian Leagues See Attendance Rise

Further evidence of mounting Chinese interest in football "has been published in the shape of analysis of match attendances by the sports practice of KPMG," according to David Owen of INSIDE WORLD FOOTBALL. According to KPMG's Football Benchmark team, the average gate at Chinese Super League matches ...

Tags: Events and Attractions, Europe

01/14/16
EBU, ETU Renew Partnership

The European Broadcasting Union and the European Taekwondo Union renewed their partnership agreement for the exclusive media rights on all applicable platforms (radio, TV and digital) for the ETU Senior European Taekwondo Championship to be held in Montreux, Switzerland on May 19-22. The EBU will al ...

Tags: Media, Europe

01/14/16
Rummenigge: European Super League Possible

Bayern Munich CEO Karl-Heinz Rummenigge said that "he is not ruling out a potential European Super League," according to Stephan Uersfeld of ESPN. Rummenigge, who is also the chairman of the European Club Association, said that "there is still the possibility that there could be a 20-team league fea ...

Tags: International Football, Europe

01/14/16
Bayern Munich Partners With Wangkanai

Bayern Munich announced its first regional partnership in Thailand with one of the country’s largest sugar companies, Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has bee ...

Tags: Marketing and Sponsorship, Europe, Asia

01/13/16
AC Milan Delegation Flies To China

A Fininvest delegation "is reportedly set to fly to China, to finalise Bee Taechaubol’s Milan investment," according to FOOTBALL ITALIA. The Thai property tycoon, commonly known as Bee, "has agreed a deal to acquire 48 per cent of the Rossoneri," with an investment of almost €500M ($542M) ...

Tags: Franchises, Europe

01/13/16
BBL Will Change Name For '16-17 Season

Basketball Bundesliga (BBL) club Brose Baskets Bamberg will change its name for the next season, according to Nils Lehnebach of SPONSORs. The Brose Baskets will drop the "Baskets" part and simply be known as Brose Bamberg starting Aug. 1. Club Exec Chair Michael Stoscheck: "There are many 'baskets' ...

Tags: Franchises, Europe

01/13/16
Wolff: F1 Provides $2.9B Marketing Value

The last F1 season has not only provided Mercedes with two world championship titles, but also with economic success, according to Frieder Schilling of SPONSORs. Mercedes Motorsport Head Toto Wolff put the team's generated marketing value at €2.7B ($2.9B). Wolff said that Mercedes would have ha ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug