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Discovery Announces Streaming Deal With Amazon Channels In Germany, Austria

Published in SportsBusiness Daily Global on 08 / 17 / 17

Discovery Communications struck a streaming deal in Germany and Austria with Amazon that gives Amazon Prime members access to Eurosport's premium live HD sports content, including exclusive Bundesliga coverage on Friday nights across Germany. Eurosport launched on Amazon channels on Wednesday. Amazo...

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Formula E Confirms Berlin ePrix Location

This year's Berlin ePrix will take place on a new custom-made track in the heart of the German capital, Formula E confirmed. The electric racing series was forced to find a replacement venue after Berlin's decommissioned Tempelhof Airport was unavailable to host the second edition of the event. The ...

Tags: Events and Attractions, Europe

KNVB Uncovers Match-Fixing Attempts

The Dutch FA (KNVB) said that attempts to fix the result of a Dutch league match seven years ago "have been uncovered" by a KNVB investigation, according to Mark Gleeson of REUTERS. The KNVB said in a statement that it is "the first time such a case has been established in the Netherlands." It said ...

Tags: International Football, Europe

GroupM's Two Circles Shakes Up Int'l Team

Data-driven sports marketing agency Two Circles "reshuffled its executive team to expand internationally as it looks to play a bigger role in the expansion of GroupM's sports marketing offering," according to Seb Joseph of THE DRUM. The agency "is setting up a mainland Europe team to be based in Swi ...

Tags: Marketing and Sponsorship, Europe

More Than 7M Watch DFB Pokal Game

German public broadcaster ARD recorded more than 7 million viewers for its DFB Pokal (German Cup) broadcast on Wednesday, according to Robert Meyer of QUOTENMETER. The quarterfinal match between Bayern Munich and VfL Bochum drew 7.3 million viewers during the first half. The number translated into a ...

Tags: Media, Europe

Haas F1 Team Inks Deal With Alpinestars

Haas F1 has struck a new partnership with Alpinestars to become an official supplier of the team. The Italian manufacturer of professional racing products will provide the U.S.-based racing team with all its technical wear. Haas F1 did not disclose ...

Tags: Marketing and Sponsorship, Europe, North America

Super Bowl 50 Sets New Ratings Record

German free-to-air TV channel Sat.1 "set a new record for its Super Bowl broadcast on Monday morning," according to Manuel Weis of QUOTENMETER. The matchup between the Denver Broncos and Carolina Panthers drew more than 2 million viewers. The first quarter attracted a record-setting 2.05 million vie ...

Tags: Media, Europe

Bridgestone Ups Its Golf Sponsorship

Bridgestone "extended its presence in golf with a new sponsorship deal for three major tournaments in 2016," according to Tony Connelly of THE DRUM. The tire manufacturer’s U.K. division "has become an official partner of this year’s European Tour British Masters which returned in 2015 f ...

Tags: Marketing and Sponsorship, Europe

SpoBiS: Microsoft Pushes Into Sports

Microsoft wants to change the way sports entities conduct their business, according to a company exec. Peter Jaeger, senior director DX and a board member of Microsoft Germany, said many clubs, leagues and federations have recognized the possibilities of digital and social media but are not us ...

Tags: Europe, Marketing and Sponsorship

Hamburg Finds New Investors

Bundesliga club Hamburg SV "has secured new investors for its football team," according to the SID. The financially struggling club has reportedly sold shares in the football department to Hamburg-based family business Burmeister and logistics billionaire Klaus-Michael Kühne. Germany's Bild rep ...

Tags: Finance, Europe

UEC: UCI Needs Fast Action In Motorized Doping

The European Cycling Union (UEC) called on the UCI to take "fast, tough and effective action" in light of the first confirmed case of motorized doping just over a week ago, according to CYCLING NEWS. In a statement, the UEC confirmed that it "would develop an action plan that will be later submitted ...

Tags: Leagues and Governing Bodies, Europe

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