Hertz, British MotoGP Extend Deal Leverkusen Director Asks For Change Red Bull Sends Youth Team To Russia Investigators Say IAAF Covered Doping Socceroos Score Top Rating For SBS AS Monaco Facing Taxing Times BBL Sets Attendance, Revenue Records Adidas Expects Football Sales To Rise Beşiktaş To Sign Naming-Rights Deal Mesut Özil Tops Sponsorship Income List
Upcoming Conferences and Events
Featured Story
Hertz Extends Title Sponsorship Deal With British MotoGP Race Through '1306 / 20 / 13Dorna Sports and the Hertz Corp. have announced that Hertz has renewed its sponsor of the 2013 British MotoGP, which will be held at Silverstone from Aug. 30-Sept.1. As title sponsor of the British MotoGP, Hertz will receive media exposure through a range of branding opportunities at the circuit, in... Tags: Marketing and Sponsorship, Europe |
More Stories
Bayern Munich Close To Gazprom Deal
Bundesliga club Bayern Munich "is reportedly close to signing a sponsorship deal with Russian energy company Gazprom," according to the SID. Gazprom, which has been the title sponsor of Bundesliga club Schalke 04 since '07, "could sign a multi-million dollar sponsorship deal" with Bayern Munich, whi ...
Tags: Marketing and Sponsorship, Europe
Irish Gov't To Fund Sports Projects
The Irish government has allocated almost €26M ($33.7M) of new funding for sports projects, according to the IRISH TIMES. It is the first round of money in four years and will allow clubs to build facilities or buy equipment, "with a particular emphasis on clubs in disadvantaged areas." Further ...
Turkey To Make F1 Comeback In '13
F1 "could celebrate its return to Istanbul, Turkey as early as '13," according to Roman Wittemeier of MOTORSPORT TOTAL. Motorsports governing body FIA is hosting its annual general assembly from Monday-Friday at the European-Asian metropolis. There, FIA will adopt a final version of the '13 F1 calen ...
Tags: Events and Attractions, Europe
DHL Spends Less On F1 Than Reported
German logistics company DHL "is spending less for its F1 sponsorship than previously assumed," according to MOTORSPORT TOTAL. DHL Head of Corporate Brand Marketing Wolfgang Giehl said, "It is less than half of the amount that I've read in the media." The investment of the subsidiary of the De ...
Tags: Marketing and Sponsorship, Europe
Bundesliga's Frankfurt Losses $11.1M
Bundesliga club Eintracht Frankfurt "released its financial numbers for the '11-12 fiscal year in which it lost €11.1M ($14.4M)," according to the DPA. During the '10-11 season, which was the club's last Bundesliga season before it returned to the top flight this year, the club "generated a sma ...
Sky Set A New Season Ratings Record
German pay-TV channel Sky "has set a new season-ratings record with its broadcast of Saturday's Bundesliga game of the week," according to Manuel Weis of QUOTEN METER. A total of 1.28 million viewers tuned in to watch the 1-1 tie between Bayern Munich and Borussia Dortmund, which is 40,000 more view ...
Greece Club Struggles To Pay Bills
Superleague Greece club Panathinaikos Athens "is in financial trouble and has difficulties paying the electricity bills for its home ground, the Olympic Stadium," according to the SID. A club spokesperson said, "It is true, there are several unpaid bills that have to be settled. For that reason, we ...
Sky Reports Strong Bundesliga Ratings
German pay-TV channel Sky "once again obtained strong ratings for its Bundesliga broadcast," according to Manuel Weis of QUOTEN METER. An average of 1.12 million viewers tuned in to Sky's simulcast of Wednesday's games. The number equaled a market share of 3.6%. In the target demographic 14-49, Sky ...
German Football Disagrees With Platini
The majority of Germany's top football clubs "disagree with UEFA President Michel Platini's plans to reform Europe's top two club competitions," according to the DPA. Platini "proposed to scrap the Europa League in '15 and at the same time increase the number of participating clubs in the Champions ...
Tags: International Football, Europe
Swiss Sports Sponsorships Increasing
Nearly 90% of Swiss companies are involved in sports sponsorships, according to the 10th Swiss Sponsorship Barometer study conducted by sport marketing company Sport+Markt and the ESB European Sponsorship Exchange. The study also found the amount of sponsorship deals in Switzerland are increasing ev ...
Tags: Marketing and Sponsorship, Europe
