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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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RTÉ, TV3 To Share Euro 2016 Coverage

RTÉ looks "set to share" TV coverage of Euro 2016 with TV3, according to Daniel Kelly of NEWS TALK. Both the Irish Independent and Irish Sun claim that TV3 "is to broadcast 22 games from the tournament." The deal "is similar to what happens in Britain, when BBC and ITV share coverage of World ...

Tags: Media, Europe

Haas F1 Releases Images Of First Car

Haas F1 unveiled its '16 racecar through digital media on Sunday. The U.S.-based team used its social media channels and its website to take the cover off its inaugural F1 car, called VF-16. Introducing, the #HaasVF16 . | https://t.co/yNMXmxFeik #HaasF1 #F1 pic.twitter.com/77eWe4FaNo &m ...

Tags: Franchises, Europe, North America

WBA Fight Draws Close To 3M Viewers

German free-to-air TV channel Sat.1 "drew close to 3 million viewers for its broadcast of the boxing fight between Felix Sturm and Fedor Chudinov," according to Robert Meyer of QUOTENMETER. The WBA super-middleweight title fight, which was won by Sturm, attracted 2.82 million viewers on Saturday nig ...

Tags: Media, Europe

Six Teams Call For Media Income Cap

Six Bundesliga teams "are calling for a media revenue cap for the 2nd Bundesliga," according to Holger Rehm of SPONSORs. The six clubs are reportedly Werder Bremen, Hertha Berlin, Eintracht Frankfurt, Hamburg SV, FC Cologne and VfB Stuttgart. The proposal "would cap the second tier's media income at ...

Tags: Europe, Finance

F1 Ticket Prices For 2016 Season

Attending an F1 race "remains a pricey affair in '16," according to Frieder Schilling of SPONSORs. Prices for 17 of this year's 21 races were released on Wednesday and the prices for adult tickets range from €12 ($13.40) to €6,701 ($7,460). The cheapest ticket is available at the Malaysian ...

Tags: Events and Attractions, Europe

Bartomeu: Top Clubs Want CL Reform

Barcelona President Josep Maria Bartomeu "confirmed that leading European clubs want to re-organise the Champions League -- but does not like the suggestion that there should be automatic entry for historic clubs," according to Rob Draper of the London DAILY MAIL. AC Milan and Inter "are understood ...

Tags: International Football, Europe

Adidas Angry About Ambush Marketing

Adidas "will take a harder stance in combating ambush marketing after a recent incident," according to Gabriel Wagner of SPONSORs. Currently injured Bayern Munich player Jérôme Boateng wore Nike shoes and pants at the opening of a new club fan store in Munich. Adidas spokesperson Oliver ...

Tags: Marketing and Sponsorship, Europe

Champions League Draws Close To 6M

German public broadcaster ZDF "drew close to 6 million viewers for its UEFA Champions League broadcast on Wednesday," according to Manuel Weis of QUOTENMETER. The first leg of the round of 16 matchup between Wolfsburg and Gent attracted 5.73 million viewers on ZDF. The number translated into a marke ...

Tags: Media, Europe

FIFA Reform Could Be Human Rights Landmark

The Harvard professor overseeing a review of FIFA’s human rights policies has claimed that if the embattled governing body is serious about reform it could be a landmark moment for "advancing human dignity around the world," according to Owen Gibson of the London GUARDIAN. John Ruggie, who dev ...

Tags: International Football, Europe

IAAF Partner Mondo Backs Coe

IAAF President Sebastian Coe received support from Mondo, the IAAF’s official supplier partner, but the Italian company admits the federation’s reputation has been “damaged” over the doping and cover-up allegations. The backing of Coe by Mondo is a rare public demonstration o ...

Tags: Leagues and Governing Bodies, Europe, United Kingdom

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