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Bernie Ecclestone Says He Ran Formula 1 As A 'Five-Star Michelin Restaurant'

Published in SportsBusiness Daily Global on 03 / 20 / 17

Bernie Ecclestone was "deposed" as CEO of Formula 1 in January after "one of the longest running reigns in sport, driven out of power by American conglomerate Liberty Media," according to Oliver Holt of the London DAILY MAIL. It marked the end of a "tumultuous 12 months which shook Ecclestone's...

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Tags: Leagues and Governing Bodies, Europe

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Super Bowl 50 Sets New Ratings Record

German free-to-air TV channel Sat.1 "set a new record for its Super Bowl broadcast on Monday morning," according to Manuel Weis of QUOTENMETER. The matchup between the Denver Broncos and Carolina Panthers drew more than 2 million viewers. The first quarter attracted a record-setting 2.05 million vie ...

Tags: Media, Europe

Bridgestone Ups Its Golf Sponsorship

Bridgestone "extended its presence in golf with a new sponsorship deal for three major tournaments in 2016," according to Tony Connelly of THE DRUM. The tire manufacturer’s U.K. division "has become an official partner of this year’s European Tour British Masters which returned in 2015 f ...

Tags: Marketing and Sponsorship, Europe

SpoBiS: Microsoft Pushes Into Sports

Microsoft wants to change the way sports entities conduct their business, according to a company exec. Peter Jaeger, senior director DX and a board member of Microsoft Germany, said many clubs, leagues and federations have recognized the possibilities of digital and social media but are not us ...

Tags: Europe, Marketing and Sponsorship

Hamburg Finds New Investors

Bundesliga club Hamburg SV "has secured new investors for its football team," according to the SID. The financially struggling club has reportedly sold shares in the football department to Hamburg-based family business Burmeister and logistics billionaire Klaus-Michael Kühne. Germany's Bild rep ...

Tags: Finance, Europe

UEC: UCI Needs Fast Action In Motorized Doping

The European Cycling Union (UEC) called on the UCI to take "fast, tough and effective action" in light of the first confirmed case of motorized doping just over a week ago, according to CYCLING NEWS. In a statement, the UEC confirmed that it "would develop an action plan that will be later submitted ...

Tags: Leagues and Governing Bodies, Europe

Blatter To Be Blocked From FIFA Congress

Banned FIFA President Sepp Blatter "will be turned away from the upcoming election to replace him, as well as risk an even more severe sanction, if he dares attend the congress" on Feb. 26, according to Andrew Warshaw of INSIDE WORLD FOOTBALL. Speculation "is rife that Blatter may openly flout his e ...

Tags: International Football, Europe

Biathlon Draws More Than 4.5M On ZDF

German public broadcaster ZDF "drew more than 4.5 million viewers for its biathlon coverage on Thursday," according to Kevin Kyburz of QUOTENMETER. The event from Calgary, Canada, obtained a 15.6% market share as 4.51 million viewers tuned in at 7:15pm. In the target demographic 14-49, the men's 10k ...

Tags: Media, Europe

Super Bowl, NFL Draw Global Audiences

More than 100 million viewers and record prices for TV commercials, the Super Bowl "has dominated the headlines for weeks," according to Fabian Müller of HORIZONT. The event is also becoming increasingly important for German viewers and ad agencies. Three German companies, Audi, Henkel and BMW- ...

Tags: Media, Europe, Australia

SpoBiS: DOSB Calls For Reforms

The German Olympic Committee (DOSB) will take a look at its structure and performance after a public referendum derailed a potential bid by Hamburg for the 2024 Summer Olympics. "Our responsibility is to recreate a basic trust in sports bodies," said DOSB President Alfons Hörmann. "Negative sto ...

Tags: Events and Attractions, Europe

Barcelona 'Oblivious' To Espionage Claim

Barcelona said that it is “oblivious” to allegations of industrial espionage brought against it and former President Sandro Rosell, according to FOOTBALL ESPANA. The Spanish press reported on Friday that communications group Mediapro "had taken Barca and Rosell to court, with its owner J ...

Tags: Franchises, Europe

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