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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Bundesliga Draws Close To 1.5M Viewers

German pay-TV operator Sky Deutschland "drew close to 1.5 million viewers for its Bundesliga broadcasts over the weekend," according to Alexander Krei of DWDL. Sky's game broadcast on Saturday recorded 1.42 million viewers. The number translated into a market share of 14% in the target demographic 1 ...

Tags: Media, Europe

Puma To Invest In Handball

Puma "will increase its investment in handball," according to Henning Eberhardt of SPONSORs. The German company is trying to establish a second pillar in team sports. Puma DACH GM Matthias Bäumer said, "In addition to football, Puma will, in the area of team sports, put an increased focus on ha ...

Tags: Finance, Europe

Bayern Withdraws From Arena Project

Basketball Bundesliga (BBL) club Bayern Munich "has withdrawn its support for a proposed new multipurpose arena," according to Gabriel Wagner of SPONSORs. The plans for co-occupancy by Bayern Munich and German Hockey League (DEL) club EHC Red Bull Munich are therefore "off the table." Bayern Munich ...

Tags: Facilities, Europe

Hangin' With ... Darius Kasparaitis

DARIUS KASPARAITIS is a retired hockey player and the co-founder and president of real estate company Verzasca Group. Kasparaitis played 14 seasons in the NHL for four different franchises before ending his career in the Russian Kontinental Hockey League. The Lithuanian native was recently inducte ...

Tags: People and Pop Culture, Europe, Russia, North America

Overview: FIFA Presidential Candidate

FIFA will elect a new president on Friday to replace suspended incumbent Sepp Blatter, who has held the post since ’98. Football’s world governing body is experiencing the biggest crisis in its more-than-100-year history after media reports uncovered a culture of briberies, kickbacks, mo ...

Tags: International Football, Europe

Dresden Finds New Naming-Rights Partner

German 3rd League football club Dynamo Dresden has reached a new stadium naming-rights deal with DDV Mediengruppe. The deal, which takes effect immediately, will run until June 30, 2020. In addition to the naming rights, DDV receives ad space in camera view, logo presence and promotional opportuniti ...

Tags: Europe, Facilities

DEL Awards Winter Game To Mannheim

The German Hockey League (DEL) awarded its outdoor Winter Game to the Adler Mannheim. The club will take on the Schwenninger Wild Wings at the Wirsol Rhein-Neckar Arena on Jan. 7. The home of Bundesliga club TSG Hoffenheim has a capacity of 29,700. The organizer of the third DEL Winter Game will be ...

Tags: Events and Attractions, Europe

Inter Milan, AC Milan Hold Stadium Talks

Inter Milan and AC Milan "held talks over San Siro" on Thursday, with AC Milan VP Barbara Berlusconi meeting with Inter Milan President Erick Thohir, according to FOOTBALL ITALIA. The stadium "will host the Champions League final this season, and the two clubs are working on renovations." However, t ...

Tags: Facilities, Europe

UEFA Opens Way For Woman To Sit On ExCO

Delegates decided at an extraordinary Congress on Thursday that at least one woman "will be elected" to UEFA's exec committee for the first time in May, according to Mike Collett of REUTERS. Women's football "is growing in popularity around the world, and proposals to give women more say in the runn ...

Tags: International Football, Europe

Report: ManU To Appoint New Director

ManU is ready "to appoint a new director" to help "under-fire" chief Ed Woodward, according to Dan King of THE SUN. The "name in the frame" is Peter Cowgill, the man behind the revival of the JD Sports empire and a lifelong ManU fan with "strong connections in football." Sources claim Exec Vice-Chai ...

Tags: Franchises, Europe

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