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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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EPL Clubs Admit Meeting Over CL Changes

The Premier League’s so-called "big five" clubs have admitted meeting to debate changes to the Champions League, "amid febrile discussion across Europe about the future of the competition and proposals that could include guaranteed entry for the biggest teams," according to Owen Gibson of the ...

Tags: International Football, Europe, United Kingdom

MSE Signs Global Deal With MP & Silva

Monumental Sports & Entertainment (MSE) has appointed MP & Silva as its exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will be announced on Wednesday and will include a variety of analytics support and conte ...

Tags: Marketing and Sponsorship, Europe, North America

Frankfurt Expects Record Profit

Bundesliga side Eintracht Frankfurt "is calculating a profit in the millions for '15-16 despite the team's on-field struggles," according to Kathrin Hartmann of SPONSORs. The club's revenue "is expected to be at a record level." Eintracht Finance Dir Oliver Frankenbach: "We plan to end the season wi ...

Tags: Finance, Europe

Ecclestone Wants To Return To Africa

F1 CEO Bernie Ecclestone "has called for a return of the series to the African continent," according to BILD. This year's calendar includes a record 21 races, only 10 of those in Europe. If it is up to Ecclestone, F1's withdrawal from Europe will continue in the future. Ecclestone: "It looks like it ...

Tags: Leagues and Governing Bodies, Europe, North America, Africa

Bayern To Invest $2.7M In Audi Dome

Bundesliga Basketball (BBL) club Bayern Munich will invest about €2.5M ($2.7M) "to modernize the Audi Dome," according to Nils Lehnebach of SPONSORs. The club only recently withdrew from a new arena project together with German Hockey League (DEL) side EHC Red Bull Munich. Bayern "intends to ...

Tags: Facilities, Europe

Infantino Begins Search For FIFA Exec

Newly elected FIFA President Gianni Infantino's first major decision in charge of the troubled world football organization will be to appoint a secretary general, effectively a CEO, "to run day-to-day operations," according to Simon Evans of REUTERS. Since FIFA was founded in 1904, it has had 1 ...

Tags: International Football, Europe

Brexit Could Mean Less Money For EPL

Britain's future in the European Union "has dominated the headlines" since U.K. PM David Cameron announced that his promised referendum on the issue would be held on June 23, according to THE WEEK. But while politicians and business leaders "nailed their colors to the mast," there "has been relative ...

Tags: International Football, Europe, United Kingdom

UEFA Increases CL Final Ticket Prices

UEFA is increasing the price of tickets for the 2016 Champions League final by up to 14%, according to the AP. The first 6,000 tickets for the match at Milan’s San Siro on May 28 went on sale by lottery on Tuesday. A further 40,000 seats in the 71,500-capacity stadium "will later be split ...

Tags: Events and Attractions, Europe

Dolphins' Ajayi Prepares For Future

Rookie running back Jay Ajayi is trading cleats and shoulder pads for suits and ties over the next 10 days as he becomes the first current NFL player to participate in an externship at the league’s U.K. office. The Miami Dolphins’ fifth-round selection in the 2015 NFL Draft will get a be ...

Tags: Franchises, Europe

NLA Set New Attendance Record

The recently completed NLA regular season "attracted a record attendance of more than 2.1 million spectators," according to the NEUE ZÜRCHER ZEITUNG. Switzerland's top flight hockey league for the first time recorded an average attendance of more than 7,000 fans per game. The NLA drew more than ...

Tags: Leagues and Governing Bodies, Europe

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