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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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01/29/16
DFL Needs To Double Revenue By '25

The German Football League (DFL) "believes the Bundesliga needs to double its revenue over the next 10 years to stay competitive," according to Thomas Schmitt of HANDELSBLATT. The most goals per game, the highest attendance and the 11th revenue record in a row, that is the resume of the '14-15 Bunde ...

Tags: Finance, Europe

01/29/16
Whistleblower Helps Swiss FIFA Investigation

The Swiss attorney general's office said on Thursday that an "important witness has offered information to help criminal proceedings against" long-time FIFA President Sepp Blatter, according to Homewood & Koltrowitz of REUTERS. Spokesperson Andre Marty said in an interview with German TV program ...

Tags: International Football, Europe

01/28/16
DEL, Deutsche Telekom Sign Media Deal

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Tags: Media, Europe

01/28/16
Bundesliga Reports Record Revenue

The 18 Bundesliga clubs generated €2.62B ($2.84B) during the '14-15 season. It is the league's 11th revenue record in a row. In comparison to '13-14, the revenue increased by 7% or €176M ($190M). German Football League (DFL) CEO Christian Seifert announced these figures during the presenta ...

Tags: Finance, Europe

01/28/16
Bayern Signs Deal With Doha Airport

Bayern Munich "signed a new sponsorship deal with Hamad Int'l Airport in Doha, Qatar," according to Nils Lehnebach of BILD. The deal with the airport "will reportedly run for seven years." The airport will become a second-tier platinum partner of the club. Those type of partnerships "have an estimat ...

Tags: Marketing and Sponsorship, Europe, Middle East

01/28/16
Champagne Courts European Support

FIFA presidential candidate Jérôme Champagne said that as head of football's governing body he would "seek to move" the 2022 Qatar World Cup from November-December to late European spring -- a step "that would please European associations by averting disruption of their season," ac ...

Tags: International Football, Europe

01/27/16
Formula E Going Virtual To Engage Fans

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Tags: Leagues and Governing Bodies, Europe, United Kingdom

01/27/16
DTM, ARD Renew Broadcast Rights Deal

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Tags: Media, Europe

01/26/16
GMs Propose Matchday Over Christmas

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Tags: Leagues and Governing Bodies, Europe

01/26/16
Formula E Wants To Race In Berlin

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Tags: Events and Attractions, Europe

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