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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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10/21/13
Weak Ratings For Boxing Night On Sat.1

German free-to-air TV channel Sat.1 "received weak ratings for its boxing night program on Saturday," according to David Grzeschik of QUOTENMETER. The super middleweight fight between champion Robert Stieglitz and Isaac Ekpo attracted 2.09 million viewers. The fight, which started at 11:20pm German ...

Tags: Media, Europe

10/18/13
Cannavaro: Italy Needs Foreign Backers

Italy's World Cup-winning captain Fabio Cannavaro "welcomed the sale" of Serie A side Inter Milan to an Indonesian businessman, and said that Italy "needs foreign backers in troubled economic times," according to the AFP. Cannavaro said that Italian football "is in dire need of a cash injection and ...

Tags: International Football, Europe

10/17/13
Sportel: AS Roma Takes Social Approach

AS Roma Head of Digital Shergul Arshad said that the Italian club’s social media strategy is aimed at growing the fan base. At Sportel Monaco on Wednesday, Arshad said, “Growing the top of the funnel is paramount because then when you do something that has commercial overtone to it, ther ...

Tags: Media, Europe

10/17/13
Thohir Profiled As 'Sports Loving' Mogul

New Serie A side Inter Milan Owner ERICK THOHIR "is a sports-loving media mogul with a track record of turning around ventures struggling financially," according to the AFP. Thohir and his two partners -- ROSAN ROESLANI and HANDY SOETEDJO -- join "a growing group of Asian business tycoons who ...

Tags: People and Pop Culture, Europe

10/17/13
Int'l Baseball Boss Sees Growth Ahead

The Int'l Baseball Federation (IBAF) and the Int'l Softball Federation joined forces this year and created the World Baseball Softball Confederation. The new single federation representing both sports aims at giving every boy and girl in the world a chance to play the game. Current IBAF Preside ...

Tags: Leagues and Governing Bodies, Europe

10/16/13
Sportel: Perform In Evolutionary Stage

Perform Dir of Group Business Development Alex Rice said that the fast growing sports media company’s focus remains on providing high-end content for its clients. Asked on Tuesday at Sportel Monaco about rapid changes at the company, Rice said, “Nothing changes and everything changes at ...

Tags: Media, Europe

10/16/13
Sportel: Rights-Sellers Making Bundles

MP & Silva Head of Production & Digital Sameer Pabari told SBD Global the challenge for media-rights sellers is finding a way to bundle the growing digital possibilities “into coherent customer propositions,” even though it is “fun and exciting.” The media-rights comp ...

Tags: Media, Europe

10/16/13
Sportel: Exclusivity Is King

Sky Deutschland Sports Production Dir Alessandro Reitano told SBD Global that exclusivity trumps any other aspect when it comes to sports-media rights at the pay-TV network. Asked if Sky may consider bidding for UEFA Euro and FIFA World Cup rights in the future, Reitano said, “The ...

Tags: Media, Europe

10/16/13
Inter Milan Sale Becomes Official

Serie A Inter Milan President Massimo Moratti "has reached an agreement" for Indonesian businessman Erick Thohir to "take a majority shareholding" in the club, according to the London GUARDIAN. Moratti said, "Everything has been signed. Satisfied? Yes, this has been a long time, but eventually we ha ...

Tags: Franchises, Europe

10/15/13
21st Century Fox, Bundesliga Partner

21st Century Fox and the German Football Federation (DFL) announced a multi-year broadcast deal for Bundesliga football in North America, South America, Europe and Asia. The deal is for five years in Asia and the Americas, and two years in Europe. In total, the agreement covers 80 countries or ...

Tags: Media, Europe

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