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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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ZDF Draws Close To 10M For CL Game

German public broadcaster ZDF "drew close to 10 million viewers for its coverage of the Champions League on Wednesday," according to Robert Meyer of QUOTENMETER. The second leg of the round of 16 matchup between Bayern Munich and Juventus attracted 9.78 million viewers starting at 8:45pm. The number ...

Tags: Media, Europe

La Liga President Hopes Messi, Ronaldo Stay

La Liga President Javier Tebas said that the "cashed-up Chinese Super League wasn't far from becoming one of the world's top football competitions -- but he hopes Lionel Messi and Cristiano Ronaldo aren't headed there just yet," according to Matthew Mohan of the AFP. Speaking in Singapore, Tebas sai ...

Tags: Europe, International Football

Hamburg SV Set To Issue New Bonds

Bundesliga club Hamburg SV "is planning to issue new bonds to help the club repay its liabilities," according to Nils Lehnebach of SPONSORs. The side, which called the restructuring of its liabilities a necessity, has specified its plans. The club ...

Tags: Finance, Europe

Formula E Draws More Than 33K In Mexico

The inaugural Mexico City ePrix drew more 33,000 spectators at the Autódromo Hermanos Rodríguez on Saturday. Formula E organizers anticipated 40,000 spectators for the series' debut in the Mexican capital but in the end had to settle with an official attendance of 33,319. The atmospher ...

Tags: Events and Attractions, Europe

Formula E Looking To Compress Schedule

Formula E organizers are looking to close the gap between each race to a maximum of three weeks to create more engagement for fans and sponsors. The electric series’ schedule currently stretches from late October until early July and includes several breaks of more than four weeks between race ...

Tags: Leagues and Governing Bodies, Europe

Formula E, Snapchat Team Up For London

Formula E and Snapchat have agreed to a one-off partnership for this year's London ePrix weekend in July. The deal, which will be officially announced at a later date, will give fans a behind-the-scenes look at the event through a comprehensive story on the video and photo messaging app. Content for ...

Tags: Europe, United Kingdom, Media

ARD Renews Deal For DFB-Pokal Rights

German public broadcaster ARD has secured the audiovisual media rights for DFB-Pokal (German Cup) games from '16-17 until '18-19 on free-to-air TV. The agreement includes the live broadcast rights to nine games and extensive summaries of all games in the various competition rounds. It also includes ...

Tags: Media, Europe

WADA To Reanalyze Report On Doping

WADA President Craig Reedie said that "he will re-examine the independent report into alleged systemic doping in Russian athletics to determine whether further investigations are necessary," according to OMNISPORT. WADA's athletes' committee believes "more action is necessary," with a lett ...

Tags: Leagues and Governing Bodies, Europe

Abt Not Affected By VW Scandal

The Volkswagen emissions scandal could be a blessing in disguise for the Abt Schaeffler Audi Sport team, according to its team principal. Hans-Jürgen Abt told SBD Global at the inaugural Mexico City ePrix that the diesel emissions scandal, dubbed "Dieselgate," has had no impact on the team&rsqu ...

Tags: Franchises, Europe

Marvel Jumps Into Action Sports

Iron Man and Captain America may soon become regular sightings on slopes and skate parks around the world with Marvel pushing into the action sports category. The Disney-owned company, which is best known for its comic book superheroes and blockbuster movies, is making a “concerted push into t ...

Tags: Marketing and Sponsorship, North America, South America, Europe

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