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Bibiana Steinhaus To Become First Woman To Officiate A Bundesliga Match

Published in SportsBusiness Daily Global on 05 / 22 / 17

A 38-year-old police officer "will become the first woman to referee a top-flight match in Germany next season" after being promoted to the Bundesliga, according to the LONDON TIMES. Bibiana Steinhaus, who is dating former Premier League referee Howard Webb, has been a German FA referee since '...

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Tags: International Football, Europe

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Formula E, Snapchat Team Up For London

Formula E and Snapchat have agreed to a one-off partnership for this year's London ePrix weekend in July. The deal, which will be officially announced at a later date, will give fans a behind-the-scenes look at the event through a comprehensive story on the video and photo messaging app. Content for ...

Tags: Europe, United Kingdom, Media

ARD Renews Deal For DFB-Pokal Rights

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Tags: Media, Europe

WADA To Reanalyze Report On Doping

WADA President Craig Reedie said that "he will re-examine the independent report into alleged systemic doping in Russian athletics to determine whether further investigations are necessary," according to OMNISPORT. WADA's athletes' committee believes "more action is necessary," with a lett ...

Tags: Leagues and Governing Bodies, Europe

Abt Not Affected By VW Scandal

The Volkswagen emissions scandal could be a blessing in disguise for the Abt Schaeffler Audi Sport team, according to its team principal. Hans-Jürgen Abt told SBD Global at the inaugural Mexico City ePrix that the diesel emissions scandal, dubbed "Dieselgate," has had no impact on the team&rsqu ...

Tags: Franchises, Europe

Marvel Jumps Into Action Sports

Iron Man and Captain America may soon become regular sightings on slopes and skate parks around the world with Marvel pushing into the action sports category. The Disney-owned company, which is best known for its comic book superheroes and blockbuster movies, is making a “concerted push into t ...

Tags: Marketing and Sponsorship, North America, South America, Europe

Football Club Interested In Pro Handball

Bayern Munich and Borussia Dortmund "have revealed interest in professional handball," according to Gabriel Wagner of SPONSORs. After Germany's triumph at the European Championships in January, the Handball Bundesliga (HBL) "is looking to continue its development and attract well-known football club ...

Tags: Leagues and Governing Bodies, Europe

Seifert Warns UEFA About Super League

Bundesliga CEO Christian Seifert "has reiterated his warning to UEFA to not take the issue of a European Super League lightly," according to Holger Rehm of SPONSORs. He also "indirectly called for an increased share of income for clubs that participate in the Champions League." Seifert: "If I would ...

Tags: International Football, Europe

Tour Of Germany Set For Relaunch

The Tour of Germany "will make a comeback in '18 at the latest," according to Sebastian Kayser of BILD. The German Cycling Federation (BDR) together with Amaury Sport Organisation, organizers of the Tour de France, "will revive the event." The comeback edition "will reportedly not exceed five stages ...

Tags: Events and Attractions, Europe

VW Set To End Shirt Deal With 1860

German car manufacturer Volkswagen will end its shirt sponsorship deal with 2nd Bundesliga side 1860 Munich, according to Nils Lehnebach of SPONSORs. German newspaper "Handelsball" reports that VW will not renew its deal with 1860 Munich, which is set to expire after the season. VW has been the club ...

Tags: Marketing and Sponsorship, Europe

Sport1 Draws 1.3M For 2nd Bundesliga

German free-to-air sports channel Sport1 "recorded more than 1 million viewers for its broadcast of the 2nd Bundesliga match between SC Freiburg and RB Leipzig," according to Manuel Nunez Sanchez of QUOTENMETER. The game drew an average of 1.3 million viewers starting at 8:15pm on Monday evening. Th ...

Tags: Media, Europe

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