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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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Satisfying Ratings For Europa League

German free-to-air TV channel kabel eins "recorded satisfying ratings for its broadcast of the Europa League game between Juventus and Benfica on Thursday night," according to Sidney Schering of QUOTENMETER. A total of 1.15 million viewers tuned in starting at 9:05pm to watch the game's first half. ...

Tags: Media, Europe

Norway Votes Against 2022 Games

A majority of those attending the National Congress of the Progress Party, the junior coalition partner of the Norwegian Government, have "voted against going ahead with a bid from Oslo for the 2022 Winter Olympics and Paralympics," according to Emily Goddard of INSIDE THE GAMES. The vote "could mak ...

Tags: Olympics, Europe

Messi's Tax Issues May Cost €35M

Inspectors from the Spanish tax authorities "will end up achieving an important victory in fundraising by the end of the Lionel Messi case," according to Manel Pérez of LA VANGUARDIA. For Messi, the "final cost of his case with the Spanish tax authorities, the definitive peace, will end up co ...

Tags: Finance, Europe

SFV To Pay $227K In Cup Security Costs

The Swiss Football Federation (SFV) will pay an estimated 200,000 Swiss francs ($227,400) to the city of Bern for "Cup final security costs," according to the NEUE ZÜRCHER ZEITUNG. SFV President Peter Gillieron said, "We currently don't feel welcome in Bern." A decision regarding where the '15 ...

Tags: Leagues and Governing Bodies, Europe

Close To 500K Tune In To Watch DEL

Austrian free-to-air TV channel ServusTV "recorded satisfying ratings for its broadcast of the German Hockey League (DEL) finals series," according to Alexander Krei of DWDL. Game 7 "attracted a peak audience of almost half a million viewers on Tuesday." The decisive game between Ingolstadt and Colo ...

Tags: Media, Europe

Inter Milan Could Be Among FFP Violators

Serie A side Inter Milan is "seen as having fallen foul of UEFA’s Financial Fair Play rules and so may risk punishment in the coming days," according to FOOTBALL ITALIA. Roma is "apparently just safe." Clubs are allowed to lose up to €45M ($62M) over the last two years. The Gazzetta dello ...

Tags: International Football, Europe

Azerbaijan's Atlético Deal Paying Off

La Liga side Atlético Madrid's "extraordinary season," which could yet see it lift the Spanish title and the Champions League, "has meant increased exposure for an incongruous sponsor: the oil-rich eastern European country of Azerbaijan," according to Owen Gibson of the London GUARDIAN. The s ...

Tags: Marketing and Sponsorship, Europe, Middle East

More Than 12 Million Watch CL Broadcast

German public broadcaster ZDF "attracted more than 12 million viewers to its broadcast of the Champions League semifinal return leg between Bayern Munich and Real Madrid on Tuesday night," according to Kevin Kyburz of QUOTENMETER. A total of 12.06 million viewers tuned in to watch the game. The numb ...

Tags: Media, Europe

F1 Future Rests On FIA Cost Cut Talks

F1 chiefs "have been warned the sport could face a fan exodus if it does not make serious headway in addressing rising costs" during a meeting on Thursday, according to Jonathan Noble of AUTOSPORT. Ahead of the get-together between the FIA, teams and F1 CEO Bernie Ecclestone, there "is a growing fee ...

Tags: Leagues and Governing Bodies, Europe

Inter Milan, Infront Agree To Team Up

Serie A side Inter Milan and Infront Sports & Media have signed a $111M agreement for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza. A shared vision of development, commercial activities, the optimization of ...

Tags: Marketing and Sponsorship, Europe

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