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Tire Brand Bridgestone Renews Sponsorship With FIS Alpine Ski World Cup

Published in SportsBusiness Daily Global on 10 / 27 / 16

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu...

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Tags: Marketing and Sponsorship, Europe

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Bundesliga Return Draws 6.35M On ARD

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Tags: Media, Europe

Rorsted Brings Intellectual Curiosity To Adidas

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Tags: People and Pop Culture, Europe

Most UEFA Associations Back Infantino

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Tags: International Football, Europe

UEFA To Fully Support Infantino's Bid

Europe will throw its full support behind Gianni Infantino in February’s FIFA presidential election, according to a member of his campaign team. UEFA is expected to officially announce its backing of Infantino’s candidacy on Friday, following a two-day meeting of its exec committee. "We ...

Tags: International Football, Europe

Red Bull Founder Buys Salzburgring

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Tags: Facilities, Europe

Schalke To Open Offices In U.S., China

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Tags: Franchises, Europe

Paris 2024 Bid Secures $2M Sponsorship

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Tags: Olympics, Europe

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Tags: Franchises, Europe, North America

Seifert Warns Of High Expectations

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Tags: Leagues and Governing Bodies, Europe

DHB President Calls For Outdoor Games

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