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Leaders: Rakuten Uses Barça Shirt Sponsorship Deal To Raise Its Int'l Profile

Published in SportsBusiness Daily Global on 10 / 06 / 17

LONDON -- Rakuten’s blockbuster shirt sponsorship deal with Barcelona is a concerted effort to build the name of the Japanese brand internationally, a top Rakuten exec said. Rakuten Exec Dir, Global Marketing & Branding Rahul Kadavako...

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Tags: Marketing and Sponsorship, United Kingdom, Europe, Japan

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Lagardère Partners With Budapest 2024

Lagardère Sports announced it has been commissioned by the Budapest 2024 Summer Olympic and Paralympic Games Bid Committee to lead an int'l consortium to advise Budapest on its bid to host the 2024 Olympic and Paralympic Games. Lagardère Sports will provide components of the Budapest b ...

Tags: Olympics, Europe

Jackie Stewart: F1 Not In Crisis

Former Formula 1 driver Jackie Stewart "played down suggestions the sport he has been involved with for over five decades is broken," according to AUTOWEEK. Stewart said, "Look, everyone only sees the bad. I have to say the field is too far apart -- there is too little competition. But the sport is ...

Tags: Leagues and Governing Bodies, Europe

La Liga Appoints CSM As New Partner

La Liga appointed CSM Sport & Entertainment to represent the league's commercial and sponsorship rights in an exclusive global deal. As part of the deal, CSM will be engaged across all of La Liga's property inventory -- title partner, six globa ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Than 11M Watch Int'l Friendly

German public broadcaster ZDF "drew more than 11 million viewers for its broadcast of the int'l football friendly between Germany and England," according to Manuel Nunez Sanchez of QUOTENMETER. The game attracted an average of 11.34 million viewers starting at 8:45pm on Saturday. The number translat ...

Tags: Media, Europe

Cycling Authorities Face Tough Task

Cycling's authorities "are under pressure to improve safety after Belgian rider Antoine Demoitie died following an accident involving a motorbike on Sunday but it will be a tough task in a sport which is still largely amateur," according to Julien Pretot of REUTERS. While the Int'l Cycling Union ( ...

Tags: Leagues and Governing Bodies, Europe

FIS Adds Two Sponsors For '17 Worlds

Two Swiss companies "have signed on as official partners of the 2017 FIS Alpine World Ski Championships," according to Holger Rehm of SPONSORs. Dairy company Emmi and energy provider BKW will be second tier int'l sponsors of the event, which will take place in St. Moritz, Switzerland. Both companies ...

Tags: Marketing and Sponsorship, Europe

Supporters Campaign Group Taking A Stand

Football supporters are "being treated with double standards compared to fans of other sports," according to a campaign group which has revealed there have been 3,033 prosecutions for "draconian" football-only offenses since '10, according to James Riach of the London GUARDIAN. The campaign Football ...

Tags: International Football, Europe

Ecclestone Convinced Monza Has Future

F1 CEO Bernie Ecclestone "is convinced that the Italian Grand Prix has a future at Monza," according to the SID. Ecclestone's comment comes only a day after Italian newspaper Il Fatto Quotidiano reported that negotiations between the series and race promoters "have collapsed." The 85-year-old Brit ...

Tags: Events and Attractions, Europe

Bayern Munich Joins Int'l Champions Cup

U.S. soccer fans will see a rematch of the 2010 UEFA Champions League final when Bayern Munich and Inter Milan face off at Bank of America Stadium in Charlotte, N.C., on July 30. The match is part of the Int'l Champions Cup preseason tournament, which takes place between July 23-Aug. 13 across vario ...

Tags: North America, Europe, Events and Attractions

FIS Plans To Install Alpine Asian Tour

The Int'l Ski Federation (FIS) "sees Asia as the market with the biggest growth potential for winter sports," according Valentin Oetterli of the NEUEN ZÜRCHER ZEITUNG. As a result, FIS President Gian Franco Kasper "plans install an 'Asian Tour' in the long term." Kasper: "One of my wishes is to ...

Tags: Leagues and Governing Bodies, Asia, Europe

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