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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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Eriksson, Beckham At 1860 Munich?
Second Bundesliga club 1860 Munich, which recently fired head coach Reiner Maurer, "is going after former England national team coach Sven Göran Eriksson and David Beckham," according to Christof Kneer in an op-ed piece for the SÜDDEUTSCHE ZEITUNG. Certain is that Beckham "will leave L.A. ...
Tags: International Football, Europe
Greuther Fürth Stays At Trolli Arena
Bundesliga club Greuther Fürth "has scrapped its plans for a new stadium, but already developed blueprints for the expansion of the Trolli Arena," according to the SID. Plans for the expansion of the area and the stadium itself, which has, thanks to an additional stand, a capacity of 18,000, "a ...
Tags: Facilities, Europe
Kabel Eins Postpones BBL Broadcast
German free-to-air TV channel kabel eins "reacted to low ratings of its first Basketball Bundesliga (BBL) game broadcast and postponed its next live broadcast to '13," according to the DPA. The game between Bayern Munich and Telekom Baskets Bonn "will be live broadcast online at www.ran.de on Dec. 9 ...
F1 Teams To Add Renault Engines In '14
Engine manufacturer Renault could provide additional F1 teams with its engines should the proposed new engine regulations take effect in '14, according to Stefan Ziegler of MOTORSPORT TOTAL. Renault Chair & CEO Carlos Ghosn said that "he could imagine Renault providing additional teams with its ...
Tags: Franchises, Europe
Ecclestone Sued For $650M
Pressure "continues to build" on F1 CEO Bernie Ecclestone with an American private equity firm the latest company to instigate legal action off the back of ongoing bribery allegations in Germany, according to Tom Cary of the London TELEGRAPH. Bluewaters Communications Holdings has filed a $650M laws ...
Tags: Finance, Europe, North America
Ferrari Is F1's Most-Valuable Team
One of F1’s "best stories" is Red Bull Racing, which "clinched its third constructors’ championship in three years," according to Chris Smith of FORBES. Red Bull "debuted just seven years ago, built from the ground up by an energy drink company, not an ownership group with the customary ...
Q&A With SPORTFIVE Deutschland CEO
German and int'l companies spend billions annually on sports sponsorship deals. One of the leading sports marketing companies in Germany, SPORTFIVE Deutschland, helps companies and clubs find the best sponsorship opportunities. SPORTFIVE Deutschland CEO Philipp Hasenbein took time to talk with SBD G ...
Tags: Marketing and Sponsorship, Europe
Sky Sets New Champions League Record
German pay-TV channel Sky "was able to break the 1 million viewers mark for the first time during this Champions League season," according to Uwe Mantel of DWDL. An average of 1.1 million viewers tuned in to Sky to watch its broadcast of the 1-1 draw between Bayern Munich and Valencia FC on Tuesday ...
Germany's Violent Fans Standings
Bundesliga club Eintracht Frankfurt, currently third in the standings, "is a joy to watch on the field, but off the field the club's fans have been known to cause trouble, which earned Frankfurt the top spot in the violence standing of German professional football," according to Frank Schneider of B ...
Football Coaches Want Rule Clarification
A survey released on Tuesday said that European football managers' "overwhelmingly favour clarification of the handball rule," and the majority wants to "see video technology introduced to the game," according to Josh Reich of REUTERS. The League Managers Association European Managers and Coaches Su ...
