Featured Story

Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

Read More

Tags: Year End

More Stories

07/09/14
Adidas To Sign $1.3B ManU Deal

Adidas is "primed to sign a 10-year deal" to supply ManU’s kit worth in the region of £750M ($1.3B) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and ManU to extend its 13-year kit deal ...

Tags: Marketing and Sponsorship, North America, United Kingdom, Europe

07/09/14
Austria Vienna To Invest In Stadium

Austrian football Bundesliga side Austria Vienna "will invest in its infrastructure," according to the ORF. As part of a larger project, the club "will increase the capacity of the Generali-Arena to 17,000 by '17." Austria Finance Dir Markus Kraetschmer said, "If there's one thing we've learned from ...

Tags: Facilities, Europe

07/09/14
German Team Receives Wild Card For WC

The German national handball team "has received a wild card for the 2015 world championship in Qatar," according to the SID. The Int'l Handball Federation "confirmed the decision at a meeting in Zagreb, Croatia." The German team, which failed to qualify for the event, "receives the vacant Oceania sp ...

Tags: Events and Attractions, Europe

07/09/14
Istanbul To Host ATP World Tour Event

The ATP announced on Tuesday that Istanbul will host an ATP World Tour 250 tournament beginning next year. The first ever ATP World Tour event in Turkey will be played on clay from April 27-May 3. The Garanti Koza Istanbul Open will be held at the Koza World of Sports facility, which is promoted as ...

Tags: Events and Attractions, Europe

07/09/14
IOC Exec Says World Cup A Good Omen

IOC Exec Dir Gilbert Felli said that the smooth running of the World Cup "has lifted the mood of Brazilians and given them the confidence to overcome delays and deliver the 2016 Olympics in Rio de Janeiro on time," according to the AP. Felli said that the situation "has improved since he was dispatc ...

Tags: Olympics, Europe

07/08/14
Ronaldo Launches CR7 Line Of Shirts

Cristiano Ronaldo "has launched a new fashion website under his CR7 brand, with the Portuguese footballer adding a line of shirts to his underwear range launched last year," according to Alex Brownsell of MARKETING MAGAZINE. Ronaldo unveiled a "premium" range of shirts at the Bread & Butter fash ...

Tags: Marketing and Sponsorship, Europe

07/08/14
Sky's Wimbledon Ratings Decline

German pay-TV channel Sky Deutschland "recorded a significant decline in ratings for its Wimbledon coverage," according to Alexander Krei of DWDL. Saturday's women's final between Eugenie Bouchard and Petra Kvitova attracted an average of 40,000 viewers. In the target demographic 14-49, Kvitova's st ...

Tags: Media, Europe

07/08/14
Three Cities In Running For '22 Olympics

The IOC exec board unanimously agreed on Monday that Oslo (Norway), Almaty (Kazakhstan) and Beijing (China) would progress from the applicant city phase to the candidate city phase in the bid to host the 2022 Olympic Winter Games. The exec board based its decision on a technical analysis of the appl ...

Tags: Olympics, Europe

07/08/14
Ferarri F1 Boss Promises Changes

Ferrari F1 Team Principal Marco Mattiacci said after Sunday's British Grand Prix that the team will be a different one next year, "with changes already being made at Maranello," according to Alan Baldwin of REUTERS. Fernando Alonso "finished only sixth for the Italian team at Silverstone." Mattiacci ...

Tags: Franchises, Europe

07/07/14
Sport1+ Interested In Bundesliga Rights

Constantin Medien Managing Dir Dieter Hahn "is considering bidding for Bundesliga pay-TV broadcast rights," according to the SID. Hahn "wants to create an additional offer to current rights holder Sky." Hahn: "It has been my opinion for a long time that there should be several different offers for l ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug