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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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Lagardère Opens New BVB Sales Office

Sports marketing company Lagardère Sports will open a new office to support Borussia Dortmund's int'l strategy. The new BVB Sales office will be located in Dusseldorf, Germany. Jonathan Webster will lead the new office at the beginning of '17. Webster currently works as senior sponsorship sal ...

Tags: Marketing and Sponsorship, Europe

DEL Sees Attendance Drop Due To TV

The German Hockey League (DEL) "is anxiously looking at its attendance numbers after all league games are shown live on TV for the first time this season," according to Gabriel Wagner of SPONSORs. The DEL drew an average attendance of 6,647 spectators to its arenas during the '15-16 regular season. ...

Tags: Leagues and Governing Bodies, Europe

ManU Fans To Get Armed Escort In Turkey

An armed police escort will accompany ManU supporters traveling to Fenerbahce's stadium on Thursday night, "such is the concern surrounding security in Istanbul," according to Jack Gaughan of the London DAILY MAIL. ManU has written to all supporters making the trip to Turkey for this week's Europa L ...

Tags: Events and Attractions, Europe

No Cut Rate For Hockenheim

F1 CEO Bernie Ecclestone "will not forgo the sanctioning fees in order to have a German Grand Prix in '17," according to the SID. He said, "Hockenheim has not yet been secured for next year. If they are not willing to pay the money, which all other European promoters pay as well, then there likely w ...

Tags: Events and Attractions, Europe

Brawn Set To Replace Ecclestone As CEO

Former Mercedes Team Principal Ross Brawn "is set to become F1's new boss and replace current CEO Bernie Ecclestone," according to AUTO BILD. Brawn has reportedly already "signed a deal with new F1 owners Liberty Media." Motorsports governing body FIA is understood to have approved the move. It is n ...

Tags: Leagues and Governing Bodies, Europe

Futsal Outdraws DEL On Sport1

Futsal recorded “higher ratings” than the German Hockey League (DEL) on German sports network Sport1 over the weekend, according to Alexander Krei of DWDL. The game between the Iserlohn Roosters and Dusseldorf EG attracted 170,000 viewers in the target demographic 14-49. The number trans ...

Tags: Media, Europe

Bridgestone Renews With FIS World Cup

Japanese tire brand Bridgestone "has renewed its sponsorship of the FIS Alpine Ski World Cup," according to Holger Rehm of SPONSORs. The company "will have a marketing presence at more than 30 world cup races spread across 17 weekends." The agreement provides Bridgestone "with a presence in seven Eu ...

Tags: Marketing and Sponsorship, Europe

Audi Focuses On Formula E, Quits Le Mans

Audi "will end its involvement" in the Le Mans sports car race next year after almost two decades "to focus on racing electric cars, symbolizing a shift in strategy as parent company Volkswagen battles to recover from an emissions scandal," according to Andreas Cremer of REUTERS. Audi, which "is see ...

Tags: Franchises, Europe

Sport1 Looking To Renew MLB Rights

German sports network Sport1 is considering renewing its broadcast rights deal with MLB, capitalizing on the heightened interested in the ongoing World Series between Chicago and Cleveland. The network's current contract with the league will expire ...

Tags: Media, Europe, North America

Hoeneß: Not All Clubs Should Look Abroad

Bayern Munich presidential candidate Uli Hoeneß "does not believe that all Bundesliga clubs should pursue internationalization," according to Gabriel Wagner of SPONSORs. Hoeneß said that at the moment "internationalization only makes sense for two Bundesliga clubs, Bayern Munich and Boru ...

Tags: International Football, Europe

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