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Nike Uses 'Cute Babies' In New 'Unlimited Future' Ad By Wieden + Kennedy

Published in SportsBusiness Daily Global on 07 / 27 / 16

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams...

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Tags: Marketing and Sponsorship, Europe

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UEFA: Convention Can Prevent Violence

Russia was among 14 countries which signed a convention between the Council of Europe and UEFA on Sunday "aimed at stopping a repeat of fan violence which has marred Euro 2016," according to Brian Homewood of REUTERS. UEFA said that "the convention would include a better exchange of intelligence bet ...

Tags: International Football, Europe

La Liga Focuses On Global Brand Push

La Liga has officially rebranded itself for the '16-17 season "with the ending of the BBVA title sponsorship deal," according to Paul Nicholson of INSIDE WORLD FOOTBALL. La Liga and La Liga 2 "are now the official names for the top two tiers of the league." The Spanish bank "has been LaLiga’s ...

Tags: Marketing and Sponsorship, Europe

Report: Alves Owes More Than €1M

A new list of tax evaders released by Spain's tax authorities revealed that Juventus defender Dani Alves is alleged to owe €1.3M ($1.4M) "to Spain's tax authorities," according to ESPN. Alves' taxes were due Dec. 31, 2015, "according to the tax agency." The former Barcelona right-back "was ...

Tags: International Football, Europe

UCI, USADA To Collaborate On Testing

The Int'l Cycling Union (UCI) and the U.S. Anti-Doping Agency announced the establishment of a formal collaborative partnership that will allow for extensive cooperation through the sharing of relevant anti-doping information, intelligence and athlete biological passport data, and participation in j ...

Tags: Leagues and Governing Bodies, Europe, North America

Volvo Ocean Race Organizers Reveal Route

Volvo Ocean Race organizers said that the race, the world’s premier round-the-world sailing event, "will start in Alicante, Spain late next year and be the longest distance in race history," according to the AFP. Volvo Ocean Race CEO Mark Turner said that the 13th ocean race, which will take e ...

Tags: Events and Attractions, Asia, Europe

Fischtown Penguins To Replace Freezers

German second division hockey club Fischtown Penguins "is set to replace the Hamburg Freezers in the top flight German Hockey League (DEL)," according to the SID. The Hamburg Freezers "ceased operation after owners Anschutz Entertainment Group were unwilling to keep investing money in a losing opera ...

Tags: Leagues and Governing Bodies, Europe

More Than 15M Watch Euro 2016 Match

England’s "loss to Iceland and humiliating exit from Euro 2016 drew more than 15 million viewers," the biggest U.K. TV audience for two years, according to Mark Sweney of the London GUARDIAN. The 2-1 loss "drew a match average of 15.2 million viewers on ITV." Viewing peaked at 16.9 millio ...

Tags: Media, Europe

German GP Unlikely To Happen In '17

German motorsports fans "will have to come to terms with that fact that F1 is not coming to the country in '17," according to the SID. Hockenheimring Managing Dir Georg Seiler: "2017 would be the Nürburgring's turn. I don't know what the current state of the negotiations is. We could only jump ...

Tags: Events and Attractions, Europe

Adidas Teams Up With Wanda Group

Adidas has teamed up with Chinese conglomerate Wanda Group to strengthen its commercial position and help develop sports in the world's most populous country. As part of Tuesday's agreement, adidas will sponsor two of Wanda’s Ironman events in China and work with the property developer to help ...

Tags: Marketing and Sponsorship, Europe, China

ZDF Ad Boss Criticizes Discovery

The advertising boss of German public broadcaster ZDF "harshly criticized Olympic rights holder Discovery," according to Lisa Priller-Gebhardt of W&V. The negotiations between Discovery and German public broadcasters ARD and ZDF "have stalled, and the new comments will not help the matter." ZDF ...

Tags: Media, Europe

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