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Atlético Plans 12 Hours Of Festivities For First Game At Wanda Metropolitano

Published in SportsBusiness Daily Global on 09 / 15 / 17

After 50 years of calling the Estadio Vicente Calderón its home, Atlético Madrid is "set to inaugurate" its new stadium, the Wanda Metropolitano, when it hosts Málaga this weekend, according to Alberto R. Barbero of MARCA. Atlético started its La Liga campaign with t...

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Tags: Facilities, Europe

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Yao Ming's Firm Invests In Formula E

Formula E is receiving further investment after it was revealed that Yao Capital has become the latest shareholder in the electric racing circuit. Yao Capital, which was founded by former NBA player Yao Ming and a number of other Chinese investors last January, has acquired an undisclosed stake in t ...

Tags: Finance, Europe

Visa Signs With German Esports Team

Visa signed a sponsorship deal with German esports organization SK Gaming, according to Richard Scott-Jones of PC GAMES NETWORK. An esports team securing the sponsorship of a "blue-chip company" such as Visa, rather than energy drinks and game peripherals manufacturers, "is yet another vote of confi ...

Tags: Marketing and Sponsorship, Europe

German Viewers Left In The Dark

German TV viewers "will be left in the dark when the Africa Cup of Nations kicks off on Saturday," according to Holger Rehm of SPONSORs. Not a single German network "secured broadcast rights to the continential football competition." The most recent edition of the tournament in '15 "aired on pan-Eur ...

Tags: Media, Europe

Marketplace Roundup

The Australian Rugby Union is "still searching for a major sponsor for Super Rugby less than seven weeks from the start of the new season." ARU COO Rob Clarke said the union was in talks with "two or three" int'l brands over Christmas and "expected to finalise a deal before the competition kicks ...

Tags: Marketing and Sponsorship, Europe

Maracanã Falls Into State Of Disrepair

Just months after the 2016 Rio Olympics came to a close, the stadium at the center of the Games "has fallen into a 'state of abandonment' and disrepair," according to Travis Waldron of the HUFFINGTON POST. Brazilian newspaper O Globo reported the Maracanã, a "national icon" since its construc ...

Tags: Facilities, Europe

DEL Winter Game Hopes To Break Even

The German Hockey League (DEL) "will host its third Winter Game this weekend, with event organizers hoping to break even," according to the NEUEN OSNABRÜCKER ZEITUNG. The outdoor game between Schwenninger Wild Wings and Adler Mannheim will take place this Saturday at the Wirsol Rhein-Neckar-Are ...

Tags: Events and Attractions, Europe

Iserlohn Roosters Cancel Arena Contract

German Hockey League (DEL) club Iserlohn Roosters "has terminated its lease agreement for its home venue," according to Gabriel Wagner of SPONSORs. The team canceled its contract for the city-owned Eissporthalle Iserlohn, which was set to expire on April 30. The Roosters have to find a new venue by ...

Tags: Franchises, Europe

Bayern, Red Bull To Re-Open Arena Talks

Bundesliga champion Bayern Munich and Austria energy drink producer Red Bull "have re-opened discussions about a new multi-purpose arena in Munich," according to SPORT BILD. Bayern Munich President Uli Hoeneß: "We'd like to have an arena for 10,000 to 12,000 spectators." The club's basketball ...

Tags: Facilities, Europe

IAAF Issues Guidelines To Athletes

Track and field governing body IAAF said that Russian athletes "must prove they are clean before they can return to international competition," according to the BBC. Russians "are banned from competing by the IAAF because of widespread state-sponsored doping in their country." Now it has issued guid ...

Tags: Leagues and Governing Bodies, Europe

Eurosport Unveils Olympics Logo

New Year’s Day did not only mark the beginning of '17 for Eurosport but also the official start of its Olympic journey. The pan-European sports network, a division of U.S. company Discovery Communications, celebrated the moment by unveiling a ...

Tags: Olympics, Europe

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