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Hangin' With ... Borussia Dortmund Sales & Marketing Director Carsten Cramer

Published in SportsBusiness Daily Global on 07 / 22 / 16

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c...

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Media Notes

Liverpool launched an Arabic-language website -- arabic.liverpoolfc.com -- to further engage its Arabic-speaking supporters. As the central destination for Arabic-speaking fans, the website will bring an immersive and streamlined experience, enabling them to interact with the club and each other on ...

Tags: Media, Europe

Seven UCL Teams Without Shirt Sponsors

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Tags: Marketing and Sponsorship, Europe

EU Complaint To Make F1 'Equitable'

Swiss F1 team Sauber hopes its recently filed complaint with the EU competitions commission will put the series on a fairer footing, according to the team's principal. Sauber, together with Force India, filed the complaint in September, arguing that the way F1 distributes its revenues and sets its r ...

Tags: Leagues and Governing Bodies, Europe

Adidas Not Damaged By FIFA Scandal

Adidas CEO Herbert Hainer said that the corruption scandal engulfing FIFA "is not tarnishing the image of its long-standing sponsor," according to Emma Thomasson of REUTERS. Adidas said that its sales of football products rose 19% in the third quarter, helped by the launch of new "ACE" and "X" footb ...

Tags: Marketing and Sponsorship, Europe

Engine Manufacturers Are 'No Charity'

Mercedes Exec Dir Toto Wolff said that engine manufacturers cannot be "charitable" with how much money they charge customers for a power unit, according to Nate Saunders of ESPN. The FIA has "joined forces" with F1 CEO Bernie Ecclestone to push for a budget engine for '17 after Ferrari "vetoed ...

Tags: Leagues and Governing Bodies, Europe

La Liga Teams Up With Grabyo

La Liga teamed up with mobile video and advertising company Grabyo to fuel global expansion. The partnership will help La Liga connect with the next generation of football fans and activate audiences both in traditional markets such as Europe and South America, as well as new regions such as China a ...

Tags: Marketing and Sponsorship, Europe

Thohir, Berlusconi Discuss San Siro

Serie A side Inter Milan President Erick Thohir met with AC Milan President Silvio Berlusconi to "discuss plans" for the future of the San Siro Stadium, according to FOOTBALL ITALIA. Thohir said, "First of all, it was an opportunity to get to know each other. Regarding San Siro, we’ve bee ...

Tags: Facilities, Europe

SC Freiburg Reports Record Revenue

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Tags: Finance, Europe

Paris '24 Bid Picks Area For Olympic Village

Paris bid officials said that the Olympic Village "will be built in the northern suburbs of the French capital if they win the right to host the 2024 Games," according to Samuel Petrequin of the AP. The Paris bid committee said Thursday that "the village would be located in the Pleyel area, a 50-hec ...

Tags: Olympics, Europe

Haas-Ferrari Relationship Gets Close Look

Haas F1’s technical partnership with Ferrari has received scrutiny from a rival team principal, who called it “outside of the regulations.” The close alliance between the U.S.-based team, which will enter the series in ’16, and the Italian manufacturer has triggered much cont ...

Tags: Franchises, Europe

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