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Red Bull To Build New 10,000-Seat Arena In Munich With DEL, BBL Clubs As Tenants

Published in SportsBusiness Daily Global on 01 / 16 / 17

Red Bull Founder Dietrich Mateschitz said that the energy drink company "will build a new multi-purpose arena in Munich," according to N-TV. The arena, which is set to open in '19, will become the new home venue for German Hockey League (DEL) side EHC Red Bull Munich and Basketball Bundesliga (BBL) ...

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Tags: Facilities, Europe

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Tour Of Germany Set For Relaunch

The Tour of Germany "will make a comeback in '18 at the latest," according to Sebastian Kayser of BILD. The German Cycling Federation (BDR) together with Amaury Sport Organisation, organizers of the Tour de France, "will revive the event." The comeback edition "will reportedly not exceed five stages ...

Tags: Events and Attractions, Europe

VW Set To End Shirt Deal With 1860

German car manufacturer Volkswagen will end its shirt sponsorship deal with 2nd Bundesliga side 1860 Munich, according to Nils Lehnebach of SPONSORs. German newspaper "Handelsball" reports that VW will not renew its deal with 1860 Munich, which is set to expire after the season. VW has been the club ...

Tags: Marketing and Sponsorship, Europe

Sport1 Draws 1.3M For 2nd Bundesliga

German free-to-air sports channel Sport1 "recorded more than 1 million viewers for its broadcast of the 2nd Bundesliga match between SC Freiburg and RB Leipzig," according to Manuel Nunez Sanchez of QUOTENMETER. The game drew an average of 1.3 million viewers starting at 8:15pm on Monday evening. Th ...

Tags: Media, Europe

Biathlon Worlds Draws More Than 5M

German public broadcaster ARD "recorded more than 5 million viewers for its broadcast of the biathlon world championships," according to Alexander Krei of DWDL. The women's pursuit race on Sunday afternoon drew 5.38 million viewers. The number translated into a market share of 26.7%, including 17.2% ...

Tags: Media, Europe

DEL Sets New Attendance Record

The German Hockey League (DEL) set its fifth consecutive attendance record during the '15-16 regular season. A total of 2,419,630 spectators attended the league's 364 regular-season games. The number translates into an average attendance of 6,647 ( DEL ). SPONSORs' Nils Lehnebach reported the figure ...

Tags: Leagues and Governing Bodies, Europe

Greek FA Condemns Violence

The Hellenic Football Federation (EPO) on Thursday "condemned crowd violence which caused the first leg of the Greek Cup semifinal between PAOK Salonika and Olympiakos Piraeus to be abandoned" after a pitch invasion, according to Graham Wood of REUTERS. The violence, which erupted after a penalty wa ...

Tags: International Football, Europe

Bundesliga 'Sportschau' Draws 3.7M

German free-to-air TV channel ARD "drew more than 3.5 million viewers for its Bundesliga highlights program on Wednesday night," according to Manuel Weis of QUOTENMETER. The broadcaster attracted 3.7 million viewers for its Bundesliga "Sportschau" starting shortly after 10:30pm. The highlights of We ...

Tags: Media, Europe

Global Reach Of WMM Key To Abbott Deal

The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar ...

Tags: Marketing and Sponsorship, Japan, Europe, United Kingdom, North America

EPL Clubs Admit Meeting Over CL Changes

The Premier League’s so-called "big five" clubs have admitted meeting to debate changes to the Champions League, "amid febrile discussion across Europe about the future of the competition and proposals that could include guaranteed entry for the biggest teams," according to Owen Gibson of the ...

Tags: International Football, Europe, United Kingdom

MSE Signs Global Deal With MP & Silva

Monumental Sports & Entertainment (MSE) has appointed MP & Silva as its exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will be announced on Wednesday and will include a variety of analytics support and conte ...

Tags: Marketing and Sponsorship, Europe, North America

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